About amazon-ads
amazon-ads is SellerMate.AI’s remote MCP server for sellers and agencies working with Amazon Advertising data. It supports reporting and campaign actions, with server-enforced policies, optional admin approval, and audit logging for writes.
Key features
- 01Query advertising and retail performance
- 02Manage campaigns, bids, and budgets
- 03Handle targeting and negative keywords
- 04Create automations and dayparting
- 05Apply workspace rules to write actions
- 06Require approval and log changes
Use cases
- 01Find search terms spending without orders
- 02Investigate changes in ACOS or TACoS
- 03Shift budgets toward stronger campaigns
- 04Launch campaigns for new products
MCP support
The remote server exposes more than 50 Amazon advertising and related analytics tools over Streamable HTTP and SSE. OAuth 2.1 with PKCE handles access; write actions are checked against workspace guardrails and may require approval.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://api.sellermate.ai/mcp/sseclaude mcp add --transport http ai-sellermate-amazon-ads https://api.sellermate.ai/mcp/sse{"mcpServers":{"ai-sellermate-amazon-ads":{"type":"http","url":"https://api.sellermate.ai/mcp/sse"}}}Open in Cursor{"servers":{"ai-sellermate-amazon-ads":{"type":"http","url":"https://api.sellermate.ai/mcp/sse"}}}Open in VS Code{"mcpServers":{"ai-sellermate-amazon-ads":{"type":"http","url":"https://api.sellermate.ai/mcp/sse"}}}{"mcpServers":{"ai-sellermate-amazon-ads":{"serverUrl":"https://api.sellermate.ai/mcp/sse"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
https://api.sellermate.ai/mcp/ssehttps://api.sellermate.ai/mcp/sseTools
Details
From the project READMEAmazon Ads MCP Server — by SellerMate.AI
Connect Claude, ChatGPT, Cursor, or any MCP client to your live Amazon Advertising data — and, with approval guardrails, let it act: negate wasted search terms, adjust budgets and bids, launch campaigns.
Remote server. One URL, both transports (streamable HTTP and SSE). No API keys. Free on every plan.
https://api.sellermate.ai/mcp/sse
- Listed in Claude's connector directory — one-click add, sign in, ask.
- OAuth 2.1 + PKCE — no keys to paste or rotate; account-level access control.
- Read + write, policy-checked — every write action passes your workspace guardrails (budget/bid floors and ceilings, change-multiplier caps, per-currency limits) and can require admin approval. Full audit trail.
- Read-only by default. Zero data caching.
- No Amazon Ads API credentials required — a free SellerMate account connected to your Amazon account is all you need.
Used by 2,000+ brands and agencies in 20+ countries · $1B+ ad spend optimized · 2026 Amazon Ads Partner Awards — Technology Innovation Global Finalist.
Quickstart
Claude (claude.ai, free plan works)
- Open Claude's connector directory and add SellerMate (or start from sellermate.ai/product/mcp → Add to Claude).
- Sign in with your SellerMate account when prompted (secure OAuth — SellerMate never sees your Claude conversation, Claude never sees your credentials).
- Ask: "Which search terms wasted budget with zero orders in the last 30 days?"
Claude Desktop, Claude Code, Cursor, VS Code, Windsurf, Gemini CLI
Add a remote MCP server with the URL:
https://api.sellermate.ai/mcp/sse
The client opens a browser window for the OAuth sign-in on first use. In Claude Code:
claude mcp add --transport sse sellermate https://api.sellermate.ai/mcp/sse
ChatGPT
Add SellerMate as a custom connector using the same URL. (Connector support varies by ChatGPT plan; see the setup guide.)
Full walkthroughs per client: docs/getting-started.md
What you can ask it
| You ask | It uses |
|---|---|
| "Why did ACOS jump last week?" | campaign / targeting / placement performance |
| "Which search terms burn budget with zero orders?" | get_search_term_performance |
| "Negate those" (queued for approval) | add_negative_keywords |
| "Shift budget to the winners" | update_campaign — policy-checked |
| "What's my true TACoS this month?" | retail + ads performance |
| "Launch a campaign for my new product" | create_campaign |
| "How do my Search Query Performance trends look?" | get_sqp_report |
| "Set up dayparting so we stop overspending at night" | create_dayparting |
The server exposes 50+ tools across reporting, campaign management, targeting, negatives, automations, dayparting, DSP, vendor/retail analytics, and account organization. The complete reference: docs/capabilities.md.
Safe to hand to an AI
The AI proposes; your policies decide. Every write action is checked server-side against workspace guardrails your admin controls — minimum/maximum budgets and bids, change-multiplier caps relative to current values, per-currency floors. Sensitive changes can require explicit admin approval before anything touches Amazon, and every action lands in an audit log. The model cannot exceed the limits you set, because the platform enforces them on every call — not the prompt.
Details: docs/security.md
How is this different from Amazon's official Ads MCP server?
Amazon's Ads MCP server (open beta) is a strong option if you hold Amazon Ads API partner credentials and are building your own integration. SellerMate's MCP is built for sellers and agencies who want the same conversational access without developer setup, plus a managed guardrail layer:
| SellerMate MCP | Amazon Ads MCP (open beta) | |
|---|---|---|
| Requirements | Free SellerMate account | Active Amazon Ads API partner credentials |
| Setup | One click from Claude's directory, or one URL | Developer OAuth (Login with Amazon) configuration |
| Write safety | Policy guardrails + approval queue + audit trail, enforced server-side | Bring your own guardrails |
| Data scope | Ads + Search Query Performance, retail, vendor & inventory context | Ads API surface (campaigns, reporting, account, billing) |
| Cost | Free (read/analysis); write actions on paid plan | Free API access for approved partners |
They also work side by side. Longer discussion: docs/vs-amazon-official-mcp.md
FAQ
Is it really free? Yes — connecting and analyzing your data is free, no credit card. Write actions and SellerMate's purpose-built AI agent are on the paid plan.
Do I need a paid Claude account? No. Free Claude works.
Is my data safe? OAuth 2.1 + PKCE, zero caching, account-level access control, read-only by default, full audit log. See docs/security.md.
Which clients work? Claude.ai, Claude Desktop, Claude Code, ChatGPT (custom connector), Cursor, VS Code, Windsurf, Gemini CLI — anything that speaks MCP over streamable HTTP or SSE; the endpoint serves both.
Where does the data come from? Your own Amazon Advertising account, connected to SellerMate. Nothing is scraped; nothing is shared across accounts.
Links
- Product page: https://www.sellermate.ai/product/mcp
- Get started free: https://www.sellermate.ai
- Model Context Protocol: https://modelcontextprotocol.io
- More servers on Claude Market's MCP directory
SellerMate.AI — AI-powered Amazon advertising automation. © Sellermate Technologies Pvt Ltd.
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.