Recao

Recao MCP

Query your competitors' App Store ads from inside Claude Code.

Recao is a weekly competitor-ad report for app developers. You paste your app once at recao.app, and every week you get the ads your competitors are running on the EU App Store: the creative copy, the placements, the formats, and how long each ad has stayed live. This repository documents the hosted MCP server that Indie and Pro users point their MCP client at to ask the same questions live, between reports.

The product source is not in this repo. This is the manifest and docs for the hosted remote endpoint.

Install

claude mcp add --transport http recao https://recao.app/api/mcp

Any MCP client that speaks streamable HTTP can connect to https://recao.app/api/mcp. No auth during early access.

Tools

Tool	What it does
search_app_advertiser	Find an app or developer in Apple's Ad Repository by name. Returns the ids the other tools take. Start here.
get_competitor_ads	Pull every App Store ad an advertiser ran in the EU (up to 1 year back), sorted by how long each has been live. An ad the advertiser keeps paying for is the closest public signal that it converts.
get_ad_details	Full detail for one ad: every locale variant, creative asset URLs, icon variations, placements, and date range. Shows how a competitor localizes a winning ad.
get_playbook	An Apple Search Ads playbook for indie apps, wired to the data tools. Call with no argument to list the available playbooks.

Example

> Which ads has Fabulous kept running the longest in the EU?

  search_app_advertiser "fabulous"  → Fabulous: Daily Habit Tracker
  get_competitor_ads (APP, LAST_YEAR)

  Longest-running creatives first:
  1. "Healthy Routines & Motivation" — search results,
     16 storefronts, live 365+ days
  2. "Santé Mentale & Motivation" — FR only, live 365+ days
     (a mental-health angle running only in France)

  One angle funded for over a year across 16 countries.
  France runs a different first line — a live localization
  test you can read for free.

> Show me every locale variant of creative #1

  get_ad_details

  The German variant leads on data privacy, the Spanish one
  on prediction accuracy. Same placement, same format,
  different opening line.

Numbers depend on live data; run the query to see current results.

Data source and legality

• Source: Apple's official Ad Repository, published under Article 39 of the EU Digital Services Act. Public, free, no auth. Recao adds search, normalization, longevity ranking, and the MCP interface on top.
• Coverage: 25 EU storefronts (the DSA's scope), roughly 1 year of rolling history, about a 7-day publication lag.
• No keywords, bids, or spend. No legal source publishes competitor keywords, bids, or spend. Tools that show those numbers are estimating them. Recao reports only what is measurable: the creatives and how long each has run.
• Channels: Apple App Store is live today. Meta is in setup and uses the equivalent EU ad transparency data.

Pricing

Free (weekly report), Indie €29/mo, Pro €79/mo. Live MCP querying is included on Indie and Pro. See recao.app for current terms.

Links

• Site: https://recao.app
• Endpoint: https://recao.app/api/mcp

License

MIT. See LICENSE. This repo covers the server manifest, schema, and examples. The underlying ad data belongs to Apple's public Ad Repository and its terms.