About personal-brand-mcp
personal-brand-mcp provides positioning, bio, content, and platform frameworks for creators and their AI assistants. Its tools audit profiles and interpret growth signals while grounding positioning in proof.
Key features
- 01Niche positioning framework and proof inventory
- 02Platform-specific bio audits and rules
- 03Four-pillar content system
- 04Platform strategy and posting cadence guidance
- 05Growth-signal interpretation
- 06Complete framework pack
Use cases
- 01Refine a creator's niche and positioning
- 02Review a bio for a specific platform
- 03Plan content across four pillars
- 04Interpret views, followers, or sales patterns
MCP support
Exposes seven tools to MCP clients for positioning, bio audits, content planning, platform strategy, and growth-signal interpretation, along with a complete framework pack.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
Tools
7Saved tool list · updated 2w ago
This tool takes no parameters.
Details
From the project READMEPersonal Brand MCP
Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.
Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.
Why This Exists
Every creator's AI assistant gets asked the same four questions: who is my content for, what should my bio say, what should I post, and which platform matters. Most agents answer with vibes. This MCP answers with frameworks and audits — and it refuses to let positioning outrun proof.
The house rule: positioning without receipts is a costume.
7 Tools
| Tool | What it returns |
|---|---|
get_positioning_framework | The niche statement formula (WHO x OUTCOME x HOW x RECEIPT), 4 checks, proof inventory, moat check |
audit_bio | PASS/NEEDS WORK per platform: char limits, hype titles, title-first openers, missing outcome |
get_bio_rules | Bio architecture per platform (tiktok, instagram, linkedin, x, youtube) |
get_content_pillars | The 4-pillar system: receipts ~30%, method ~40%, story ~20%, conversion ~10% |
get_platform_strategy | Each platform's strategic role, conversion path, cadence floor, watch-out |
interpret_growth_signal | What your growth pattern means (high views/flat followers, high DMs/low sales...) and the fix |
get_full_pack | Everything in one payload |
Install
npx personal-brand-mcp # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.js
Claude Desktop config:
{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }
The Family
Get positioned (this one) → get seen (content-hooks-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.