About ugc-brief-mcp
ugc-brief-mcp helps UGC creators turn a brand brief into production plans. It identifies deliverables, formats, shot sequences, and scope risks without setting rates.
Key features
- 01Brief requirements and risk detection
- 02Checklist for missing brief details
- 03Seven UGC ad format structures
- 04Format-based shot list generation
- 05Deliverable scope and confirmation prompts
Use cases
- 01Review a brand brief before accepting production work
- 02Plan shots for a selected UGC ad format
- 03Clarify revisions, usage, and deliverables in writing
MCP support
An MCP server exposing seven tools for brief analysis, UGC format guidance, shot-list creation, scope definition, and red-flag checks.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
Tools
7Saved tool list · updated 2w ago
| Parameter | Type | Required | Description |
|---|---|---|---|
| brief | string | Yes | The full brand brief text |
Details
From the project READMEUGC Brief MCP
The production layer for UGC creators. Turn a brand brief into deliverables, shot lists, and the right format, and catch the traps before you shoot.
Disclaimer. Structured UGC-production frameworks from documented creator practice. Confirm deliverables, usage, and revisions in writing before shooting. This server plans the work; it never sets or quotes rates.
Why This Exists
You landed the deal. Now what do you actually shoot? Most creators (and their AI assistants) jump straight to filming and end up with the wrong format, undefined deliverables, and a "quick revision" that becomes ten. This MCP reads the brief like a pro: what you deliver, in what format, to what spec, and where the scope traps are.
7 Tools
| Tool | What it returns |
|---|---|
interpret_brief | Detected deliverables/specs/usage/disclosure + red flags + the exact questions to confirm in writing |
get_brief_checklist | The 10 fields every brief must answer before you shoot |
get_ugc_formats | The 7 UGC ad formats (testimonial, problem/solution, unboxing, demo, GRWM, comparison, hook-test-pack) with structure |
build_shot_list | A beat-by-beat shot list for a format + coverage rules (shoot the hook 3 ways) |
scope_deliverables | The fields to lock so nothing is left open to interpretation, plus a confirm-message shape |
check_brief_red_flags | Scan for unlimited revisions, perpetual usage, spec work, raw-file grabs, vague deliverables, scope creep |
get_full_pack | Everything in one payload |
Install
npx ugc-brief-mcp
{ "mcpServers": { "ugc-brief": { "command": "npx", "args": ["ugc-brief-mcp"] } } }
The Family
Land it (outbound-engine-mcp) → price it (creator-deals-mcp) → produce it (this one) → repurpose it (content-repurposing-mcp). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
Comments
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