Encited - Complete SEO & AEO MCP

Encited SEO MCP and Plugin

Most complete SEO MCP and Plugin for Claude Code, Claude, ChatGPT, Codex, Cursor and Grok.

Ask about your own site from your AI tool and get answers from live data: is Googlebot visiting, why a page is not indexed, which queries earn clicks, what ChatGPT says about your brand, and what to write next. Then run the fix from the same chat: start an audit, launch a content workflow, or build a client report.

• Hosted MCP server: https://encited.com/api/mcp (streamable HTTP, OAuth). Nothing to install or run.
• Plugin: the same server plus the encited skill, packaged for Claude Code, Codex, Cursor and Grok.
• 83 tools: Search Console, technical SEO audits, index status, keyword research, AI search visibility, content workflows, crawl logs, pre-rendering and client reports.

Listed in the official MCP Registry as com.encited/encited, on Glama, and in the Claude connector directory.

Installation

Every client signs in the same way: on first use of an Encited tool, the client opens Encited sign-in in the browser. Sign in with your Encited account. Do not paste an API key or token into chat.

Claude Code

1. Install the plugin:

   claude plugin marketplace add Encited/seo-mcp-plugin
   claude plugin install encited@encited
   

   Or add the server alone, without the skill:

   claude mcp add --transport http encited https://encited.com/api/mcp
   

2. Authenticate via OAuth:

   claude
   # Then run /mcp, select encited, and press Enter
   /mcp
   

   Then follow the browser prompts to log into Encited.

Claude (web and desktop)

Add Encited from the Claude connector directory, then sign in when the browser window opens.

ChatGPT

Add https://encited.com/api/mcp as a custom connector, then sign in when ChatGPT asks. Step-by-step instructions are at encited.com/seo-mcp.

Cursor

Add manually in Cursor Settings > Plugins, or add https://encited.com/api/mcp to ~/.cursor/mcp.json under mcpServers.

Codex

1. Add the marketplace:

   codex plugin marketplace add Encited/seo-mcp-plugin
   

2. Install the plugin from inside Codex:

   codex
   # Then run /plugins, select Encited, and install
   /plugins
   

Grok Build

grok plugin install Encited/seo-mcp-plugin --trust

Any other MCP client

Add https://encited.com/api/mcp as an HTTP (streamable) server. Per-client steps for Lovable and others are at encited.com/seo-mcp.

Example usage

> Is Googlebot crawling my site?
> Did ClaudeBot read my pricing page this week?

> Why isn't /blog/new-post indexed?
> Which pages should Google recrawl so the new page gets found?

> What queries do we rank for?
> Which pages get impressions but no clicks?

> Audit my site and give me a prioritized fix list
> What does the crawler actually see on /pricing?

> Find keywords a competitor ranks for that we don't
> Do we already rank for these keywords?

> How does ChatGPT describe my brand?
> Which sites do AI answers cite in my space?

> Build a content plan from our AI visibility gaps
> Write the monthly SEO report for this client

Tools

Every tool takes a domain from your account; the agent calls list_domains first. A connection approved read-only exposes the Read tools only. Tools that a plan does not include return plan_upgrade_required with the plan needed. Keyword searches and workflows spend credits from the account.

Search Console

Tool	What it does	Scope
get_gsc_connection_status	Check whether a Search Console property is connected and verified	Read
connect_gsc_property	Get a link that connects Google Search Console for a domain	Write
get_gsc_keywords	Top Google queries for a domain: clicks, impressions, CTR and average position	Read
get_gsc_page_analytics	Clicks, impressions, CTR and average position per page	Read
get_gsc_site_health	Total clicks, impressions, CTR and average position over the last N days	Read
query_gsc_analytics	Search Console rows by any dimensions and filters	Read
inspect_gsc_url	Ask Google whether one URL is indexed, and why not if it isn't	Read

Technical SEO audit

Tool	What it does	Scope
start_seo_audit	Start an SEO audit crawl for a domain	Write
list_seo_audit_runs	List SEO audit runs, newest first	Read
get_seo_audit_run	One audit run: summary plus per-page status, load time, health score and issues	Read
get_seo_audit_page	One audited page's full record	Read
get_seo_audit_issues	Current SEO issues across the domain, with severity and affected pages	Read

Index status

Tool	What it does	Scope
get_index_rush_pages	Sitemap URLs with their Google index status, SEO issue counts and inbound links	Read
get_index_rush_inbound_links	Internal-link data for getting not-indexed pages discovered	Read

Keyword research

Tool	What it does	Scope
search_keywords	Keyword ideas with search volume, difficulty, CPC, intent and your own Search Console position	Write
check_keyword_coverage	Which keywords from a list the domain already ranks for	Write
list_keyword_searches	Stored keyword searches for a domain, newest first	Read
get_keyword_search	One stored keyword search with every keyword row	Read
delete_keyword_search	Remove a stored keyword search	Write

AI search visibility

Tool	What it does	Scope
get_visibility_by_prompt	Visibility score per tracked prompt: mention rate, position, sentiment and citations	Read
get_visibility_by_provider	Visibility score per AI engine, so you see where the brand shows up and where it does not	Read
list_competitors	Share of AI answers that mention the brand vs each competitor	Read
list_citations	Domains AI engines cite in their answers, with counts	Read
list_fanout_queries	Web searches AI engines ran while answering your prompts	Read
list_ai_prompts	The prompts tracked for a domain	Read
list_ai_prompt_runs	Completed AI answers per prompt, engine and day	Read
get_ai_prompt_run	One AI answer in detail: competitors mentioned, cited domains and the searches behind it	Read
get_ai_visibility_reports	The weekly AI visibility reports for a domain	Read
generate_ai_visibility_report	Generate the first AI visibility report now instead of waiting for the scheduled one	Write
add_ai_prompt	Track a new prompt	Write
update_ai_prompt	Change a tracked prompt's text, intent, engines or tags	Write
pause_ai_prompt	Pause or resume a tracked prompt	Write
get_brand_book	The brand book: name, description, facts, competitors and personas	Read
generate_brand_book	Build the brand book from the site itself	Write
create_brand_book	Create a brand book for a domain that has none	Write
update_brand_book	Update an existing brand book	Write

Content workflows

Tool	What it does	Scope
write_article	Research ranking pages and draft an article with outline, FAQs, structured data and internal links	Write
refresh_page	Read an existing page and its competitors, then draft a revised version with a change list	Write
build_content_plan	A content plan from seed keywords, a competitor's keywords, or AI visibility gaps	Write
build_refresh_plan	A prioritized refresh plan for pages close to page one	Write
audit_search_console	Ranking opportunities, low CTR, competing pages and snippet targets from Search Console	Write
check_serp_position	The top 20 Google results for one query and where this site ranks	Write
analyze_serp	Crawl up to ten ranking pages and analyze their shared content patterns and intent	Write
research_competitor	Compare a competitor with this site: domain metrics, keywords and backlink gaps	Write
find_link_gaps	Sites that link to competitors but not to this domain	Write
audit_local_seo	The business profile, map-pack rivals, reviews and service-area pages	Write
write_service_area_pages	Draft up to ten service-area pages with local structured data	Write
scan_map_grid	Scan a 5×5 Google Maps grid around a location and save a report	Write
share_workflow_result	Turn on a public link for a finished workflow result	Write
list_workflows	The built-in workflow catalog with credit costs	Read
get_workflow	One workflow's description, result type and credit cost	Read
get_workflow_credits	Workflow credit balance for the current billing cycle	Read
list_workflow_runs	Workflow runs, newest first	Read
get_workflow_run	One workflow run with per-step progress	Read
get_workflow_result	The finished output of a workflow run	Read

Content ideas and actions

Tool	What it does	Scope
list_content_ideas	Every page idea from the domain's content plans, in one list	Read
set_content_idea_status	Shortlist or dismiss a content idea	Write
draft_content_idea	Draft one content idea	Write
list_content_actions	The actions board for a domain	Read
update_content_action	Move an action to to_do, doing, done or dismissed	Write

Crawl logs

Tool	What it does	Scope
query_crawl_logs	Recent search and AI crawler visits, with filters	Read
get_crawl_stats	Top search and AI crawlers, pages crawled and a per-day breakdown	Read

Pre-rendering

Tool	What it does	Scope
get_snapshot	What crawlers get for a page: age, size, SEO analysis and optionally the HTML	Read
list_snapshots	Prerendered snapshots for a domain	Read
rerender_pages	Re-render pages now so crawlers get the live version	Write
rerender_site	Start a site-wide re-render in the background	Write
get_render_job	Progress of a site re-render	Read
remove_snapshots	Remove the snapshots of specific pages	Write
remove_stale_snapshots	Remove snapshots in bulk	Write
get_middleware_setup	The pre-rendering middleware snippet and install steps for a domain	Read
verify_middleware	Check the domain as a crawler and confirm the middleware works	Write

Client reports

Tool	What it does	Scope
list_reports	Client reports for a domain, most recently edited first	Read
get_report	One report with all its blocks and the client share link	Read
create_report	Compose a new client report	Write
update_report	Edit a report's title, period, theme or blocks	Write
delete_report	Delete a report	Write

Sites and setup

Tool	What it does	Scope
list_domains	The domains in this Encited account	Read
get_domain	One domain's settings	Read
add_domain	Add a site to the account: your own or a client's	Write
update_domain_settings	Change a domain's settings	Write
update_domain_sitemap	Set, clear or re-fetch a domain's sitemap URL	Write
delete_domain	Remove a domain from the account	Write
read_me	Usage guidance and playbooks for the other tools	Read

Bundled skill

The plugin ships one skill, encited, that routes SEO, content, ranking, and AI-search questions to the right tool and explains how to run a workflow end to end. It activates when its description matches your request, so you do not need to invoke it by name.

Authentication and network

The plugin connects only to https://encited.com. Authentication is OAuth 2.1 with PKCE and dynamic client registration.

Endpoints:

• https://encited.com/api/mcp: hosted MCP (streamable HTTP)
• https://encited.com/authorize, /oauth/token, /oauth/register: OAuth 2.1 + DCR
• https://encited.com/.well-known/oauth-authorization-server and /.well-known/oauth-protected-resource: discovery

Credentials: an Encited account. The access token is sent as Authorization: Bearer on /api/mcp. No API key is stored in the plugin. Tools are scoped to the domains the signed-in user can access.

The plugin runs no local code: no hooks, no commands, no scripts.

How to develop

git clone https://github.com/Encited/seo-mcp-plugin
claude --plugin-dir ./seo-mcp-plugin

Then run /mcp and follow the browser prompts to log into Encited.

server.json is the entry published to the official MCP Registry.

Documentation

• Encited MCP
• Encited
• Support: [email protected]

License

The files in this repository are licensed under the MIT License. Use of the hosted MCP is governed by the Encited terms. The Encited name and logo are trademarks of Encited and are not covered by the MIT grant.