About Backlane
Backlane is a hosted remote MCP server for sellers on OTTO Market, Kaufland and Mirakl. It lets AI assistants work with connected marketplace accounts through a single URL, with task-specific skills for listings, customer service and ads.
Key features
- 01Connect OTTO Market, Kaufland and Mirakl
- 02Query orders, offers, prices and inventory
- 03Check listing status and reasons
- 04Handle buyer messages, returns and incidents
- 05Manage OTTO ad campaigns and reports
Use cases
- 01Ask about marketplace orders and inventory in natural language
- 02Find why a product is not live
- 03Handle buyer tickets and returns
- 04Review or manage OTTO product ads
MCP support
Backlane is a hosted remote MCP server that exposes marketplace account functions to AI clients at https://app.getbacklane.com/mcp. Accounts are connected in the Backlane app, and clients connect using the server URL.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://app.getbacklane.com/mcpclaude mcp add --transport http com-getbacklane-backlane https://app.getbacklane.com/mcp{"mcpServers":{"com-getbacklane-backlane":{"type":"http","url":"https://app.getbacklane.com/mcp"}}}Open in Cursor{"servers":{"com-getbacklane-backlane":{"type":"http","url":"https://app.getbacklane.com/mcp"}}}Open in VS Code{"mcpServers":{"com-getbacklane-backlane":{"type":"http","url":"https://app.getbacklane.com/mcp"}}}{"mcpServers":{"com-getbacklane-backlane":{"serverUrl":"https://app.getbacklane.com/mcp"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
Tools
Details
From the project READMEBacklane
Let your AI assistant run your OTTO Market, Kaufland and Mirakl accounts.
Backlane is a remote MCP server. Connect your marketplace accounts once in the Backlane app, add one URL to your AI client, and ask about orders, offers, prices and inventory in plain language.
This repo holds the agent side: setup guides, skills and plugin manifests.
Quick start
MCP server URL:
https://app.getbacklane.com/mcp
Claude Code (plugin with skills):
/plugin marketplace add pschlieker/getbacklane
/plugin install backlane@backlane
Other clients: see docs/setup for Claude, ChatGPT, Cursor and VS Code.
Then ask:
"Is Backlane working? Which marketplaces are connected?"
What's in here
| Path | What |
|---|---|
skills/backlane/ | The Backlane skill: how the agent uses the MCP tools |
skills/mirakl-product-data/ | Validate and fix product data on Mirakl marketplaces (e.g. Home24) |
skills/otto-ads/ | OTTO Sponsored Product Ads: campaigns, bids, keywords and reports |
skills/listing-health/ | Check whether products are live on OTTO, Kaufland and Mirakl, and why not |
skills/customer-service/ | Answer buyer tickets and messages, resolve incidents and handle returns on Kaufland, Mirakl and OTTO |
docs/setup/ | Setup guides per AI client |
packages/setup-guide/ | Shared DE/EN instructions and config generators used by the app and website |
.claude-plugin/, .mcp.json | Claude Code plugin and marketplace |
.cursor-plugin/ | Cursor plugin |
gemini-extension.json | Gemini CLI extension |
Supported marketplaces
- OTTO Market
- Kaufland
- Mirakl-based marketplaces
Maintaining the setup guide
Edit packages/setup-guide/content.js and its configuration generators. Run
npm test and npm run docs:generate; npm run docs:check detects stale Markdown.
The app and website install this repo's main branch directly and pick up changes on
their next deploy; see the package README.
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.