Web Crawler MCP by InsightfulPipe

Web Crawler MCP Server (SEO Crawler) by Insightful Pipe

Comprehensive SEO auditing and web crawling through AI with MCP.

Part of the Insightful Pipe MCP Server Collection — The Web Crawler MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to perform SEO audits, extract data, and analyze websites. Run 25+ specialized SEO checks, generate sitemaps, and extract brand information.

MCP Server URL

https://crawler.insightfulmcp.com/

What is Web Crawler MCP?

Web Crawler MCP is a remote Model Context Protocol server that provides AI assistants with comprehensive SEO auditing and web crawling capabilities. This integration allows you to:

• Run 25+ specialized SEO checkers on any URL
• Generate XML sitemaps and robots.txt files
• Extract brand design elements from websites
• Audit technical SEO, content quality, and security
• Analyze mobile responsiveness and page speed

Installation

Claude

1. Copy the MCP Server URL: https://crawler.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://crawler.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http crawler https://crawler.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "crawler": {
      "url": "https://crawler.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

33 actions: 33 read, 0 write.

Read Actions (33)

Show all 33 read actions

Action	Description
ai-crawler-checker	Check permissions for AI training bots and crawlers
amp-checker	Verify AMP implementation quality and discoverability
brand-extractor	Extract brand design details from a website (colors, fonts, buttons, logos)
canonical-checker	Validate canonical URLs and conflicting hints
character-encoding-checker	Validate declared charset and encoding consistency
content-optimizer-checker	Analyze on-page content quality and keyword density
content-quality-checker	Score readability, word count, and duplication risk
deprecated-html-checker	Detect obsolete tags or attributes still in use
favicon-checker	Confirm favicon/icon discovery across devices
headings-checker	Review heading hierarchy (H1-H6) for structure gaps
hreflang-checker	Review international hreflang annotations
image-optimization-checker	Check alt text, formats, and compression levels
indexability-checker	Review robots/meta directives affecting indexation
internal-linking-checker	Map internal links and surface opportunities
language-checker	Verify html[lang] attributes and language targeting
link-analysis-checker	Detect broken or low-quality links on page
link-extractor	Extract all links from a page and categorize them (internal and external)
llms-txt-checker	Parse llms.txt instructions for AI crawlers
meta-tags-checker	Inspect meta title/description tags across the page
mobile-responsive-checker	Audit responsive layout rules and breakpoints
mobile-viewport-checker	Ensure viewport meta tags and responsive meta configs are in place
page-load-checker	Measure page weight and render-blocking assets
page-speed-checker	Measure load times and highlight slow resources
robots-txt-checker	Parse robots.txt directives and highlight blocking issues
robots-txt-generator	Generate robots.txt content with optional AI bot restrictions
security-headers-checker	Check CSP/HSTS and other security headers
seo-audit-checker	Comprehensive SEO audit covering technical and content issues
sitemap-generator	Crawl the target domain and produce an XML sitemap
social-media-checker	Validate Open Graph and Twitter Card metadata
ssl-certificate-checker	Inspect certificate chain, expiry, and HTTPS enforcement
status-code-checker	Trace HTTP status/redirect chains for a URL
structured-data-checker	Validate Schema.org markup and structured data coverage
url-structure-checker	Evaluate keyword usage and cleanliness of URLs

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Full SEO Audit

"Run a comprehensive SEO audit on https://example.com"

Check Technical SEO

"Check the robots.txt and indexability of https://example.com"

Analyze Internal Links

"Map all the internal links on this page"

Generate Sitemap

"Generate an XML sitemap for https://example.com"

Extract Brand Elements

"Extract the brand colors, fonts, and logos from https://company.com"

Security Audit

"Check the SSL certificate and security headers for this site"

Why Web Crawler MCP?

For SEO Professionals

• Comprehensive audits - 25+ specialized checks
• Technical SEO - Robots, canonical, structured data
• Content analysis - Quality scoring and optimization

For Web Developers

• Debug issues - Find broken links, redirect chains
• Performance - Page speed and resource analysis
• Security - SSL and header validation

For Agencies

• Client audits - Quick site assessments
• Competitive analysis - Analyze competitor sites
• Reporting - Generate findings conversationally

Security & Privacy

• Secure requests - HTTPS support

Pricing

The Web Crawler MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for SEO and marketing — ready-made skills that run on your connected data
• Comprehensive SEO Site Audit
• Technical SEO Health Check
• Content Quality Assessment

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

SEO & Performance MCP Servers

• PageSpeed MCP - Performance analysis
• Google Search Console MCP - Search analytics
• Screenshot MCP - Visual capture
• Google My Business MCP - Local SEO

Analytics MCP Servers

• Google Analytics MCP - Website analytics
• Enrichment MCP - Data enrichment

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.