Meta Ads MCP by InsightfulPipe

Facebook Ads MCP Server (Meta Ads) by Insightful Pipe

Connect Facebook Ads and Instagram Ads to AI assistants with the Model Context Protocol (MCP).

Part of the Insightful Pipe MCP Server Collection — The Facebook Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Meta advertising campaigns. Get AI-powered insights, automate reporting, and optimize your Facebook and Instagram ad performance.

MCP Server URL

https://facebook-ads.insightfulmcp.com/

What is Facebook Ads MCP?

Facebook Ads MCP is a remote Model Context Protocol server that connects your Meta Business Suite advertising data to AI assistants. This integration allows you to:

• Analyze Facebook and Instagram ad performance with natural language
• Get AI-powered optimization recommendations
• Monitor ROAS, CPM, CPC, and conversion metrics
• Create and manage campaigns and ad sets
• Search for targeting options and estimate audience sizes

Installation

Claude

1. Copy the MCP Server URL: https://facebook-ads.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://facebook-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http facebook-ads https://facebook-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "facebook-ads": {
      "url": "https://facebook-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

53 actions: 38 read, 15 write.

Read Actions (38)

Show all 38 read actions

Action	Description
estimate_audience_size	Estimate audience size for targeting specifications
get_activities_adaccount	Retrieve change history for an ad account
get_activities_adset	Retrieve change history for an ad set
get_ad	Fetch details for a single ad
get_ad_creative	Fetch details for a single ad creative
get_ad_creatives	List ad creatives for an ad account
get_ad_creatives_by_ad	Get the creative for a specific ad
get_ad_images	List ad images for an ad account
get_ad_preview	Generate a preview rendering for an existing ad
get_ad_videos	List ad videos for an ad account
get_adaccount	Fetch details for a single ad account
get_ads	List ads for an ad account, campaign, or ad set
get_ads_by_adset	List ads for a specific ad set
get_ads_by_campaign	List ads for a specific campaign
get_adset	Fetch details for a single ad set
get_adsets	List ad sets for an ad account or campaign
get_adsets_by_campaign	List ad sets for a specific campaign
get_campaign	Fetch details for a single campaign
get_campaigns	List campaigns for an ad account
get_custom_audiences	List custom audiences for an ad account
get_custom_conversion	Get details for a specific custom conversion
get_custom_conversions	List custom conversions for an ad account
get_insights_ad	Retrieve performance insights for an ad
get_insights_adaccount	Retrieve performance insights for an ad account
get_insights_adset	Retrieve performance insights for an ad set
get_insights_campaign	Retrieve performance insights for a campaign
get_instagram_accounts	List Instagram accounts available to the selected ad account
get_interest_suggestions	Get interest suggestions based on existing interests
get_leadgen_forms	List lead generation forms for a Facebook Page
get_leadgen_forms_by_account	Discover lead generation forms already referenced by creatives in a Facebook ad account
get_minimum_budgets	List Meta's minimum budget values for the ad account by currency
get_pages	List Facebook Pages usable with this Ads connection in the selected workspace and brand
get_pixels	List tracking pixels for an ad account
get_saved_audiences	List saved audiences for an ad account
search_behaviors	Search for behavior targeting options by keyword
search_demographics	Search demographic targeting options
search_geo_locations	Search for geographic targeting locations
search_interests	Search for interest targeting options by keyword

Write Actions (15)

Action	Description
create_ad	Create a new ad (created in PAUSED status)
create_ad_creative	Create a new ad creative
create_adset	Create a new ad set (created in PAUSED status)
create_campaign	Create a new campaign (created in PAUSED status)
create_custom_conversion	Create a new custom conversion for an ad account
create_leadgen_form	Create a lead generation form on a Facebook Page
delete_ad	Permanently DELETE an ad
delete_adset	Permanently DELETE an ad set (and all its ads)
delete_campaign	Permanently DELETE a campaign (and all its ad sets + ads)
update_ad	Update an existing ad
update_ad_creative	Update an existing ad creative (name or labels only)
update_adset	Update an existing ad set
update_campaign	Update an existing campaign
upload_ad_image	Upload an image to the ad account from a public URL or base64-encoded bytes
upload_ad_video	Upload a video to the ad account from a URL or create a slideshow

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

New Meta campaigns are created paused, so nothing spends until you turn it on.

Usage Examples

Campaign Performance Analysis

"Show me my Facebook Ads performance for Q4 2024"

Audience Insights

"Which audiences have the best ROAS on my Instagram campaigns?"

Search for Targeting Options

"Search for interests related to 'fitness' for targeting"

Estimate Audience Size

"Estimate the audience size for women 25-34 interested in yoga in California"

Create Campaign

"Create a new conversions campaign called 'Holiday Sale' with a $100 daily budget"

Supported Campaign Types

• Awareness Campaigns - Brand awareness and reach
• Traffic Campaigns - Website and app traffic
• Engagement Campaigns - Post engagement, page likes, event responses
• Lead Generation - Lead form campaigns
• Sales Campaigns - Catalog sales and conversions
• App Promotion - App installs and engagement

Why Choose Facebook Ads MCP?

For Social Media Marketers

• Unified Meta analytics - Facebook + Instagram in one place
• Conversational reporting - Ask questions, get answers
• Time savings - No more manual report building

For E-commerce Brands

• Catalog sales tracking - Monitor product-level performance
• ROAS optimization - AI-driven budget recommendations
• Audience discovery - Find high-converting segments

For Agencies

• Multi-account support - Manage client accounts efficiently
• Automated reporting - Generate client reports
• Scalable workflows - Handle more clients with AI

Security & Compliance

• Official Meta Marketing API - Direct integration with Meta's API
• OAuth 2.0 - Secure Meta authentication
• Granular permissions - Control read vs write access

Pricing

The Facebook Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for Meta Ads — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

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• Google Ads MCP - Google advertising
• TikTok Ads MCP - TikTok advertising
• LinkedIn Ads MCP - B2B advertising
• Microsoft Ads MCP - Bing advertising
• Pinterest Ads MCP - Pinterest advertising
• Snapchat Ads MCP - Snapchat advertising

Social Media MCP Servers

• Instagram MCP - Organic Instagram analytics
• YouTube MCP - YouTube analytics
• Facebook Pages MCP - Page management

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.