Facebook Pages MCP by InsightfulPipe

Facebook Pages MCP Server by Insightful Pipe

Connect Facebook Pages to AI assistants for organic social media analytics and content management.

Part of the Insightful Pipe MCP Server Collection — The Facebook Pages MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Facebook Page performance. Track engagement, publish content, moderate comments, and get AI-powered content recommendations.

MCP Server URL

https://facebook-pages.insightfulmcp.com/

What is Facebook Pages MCP?

Facebook Pages MCP is a remote Model Context Protocol server that connects your Facebook Business Page to AI assistants. This social media integration allows you to:

• Query page performance using natural language
• Analyze post engagement and reach
• Publish posts, photos, and videos
• Moderate comments and interact with your audience
• Track audience demographics and growth

Installation

Claude

1. Copy the MCP Server URL: https://facebook-pages.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://facebook-pages.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http facebook-pages https://facebook-pages.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "facebook-pages": {
      "url": "https://facebook-pages.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

28 actions: 9 read, 19 write.

Read Actions (9)

Action	Description
get_comments	Retrieves comments for a specific post with automatic pagination
get_page_info	Retrieves information about a Facebook Page
get_page_insights	Retrieves page-level insights and metrics
get_post_details	Retrieves detailed information about a specific post including aggregated metrics
get_post_insights	Retrieves insights and metrics for a specific post
get_posts	Retrieves posts from a Facebook Page with automatic pagination
get_reels	Fetch reels from a Facebook Page
get_stories	Fetch stories from a Facebook Page (requires story archive to be enabled)
get_videos	Fetch videos from a Facebook Page with automatic pagination

Write Actions (19)

Action	Description
bulk_delete_comments	Delete multiple comments by their IDs in a single request
bulk_hide_comments	Hide multiple comments by their IDs in a single request
create_attached_media_post	Publish one feed post from 2-10 ordered unpublished photo IDs
create_comment	Create a top-level first comment on a published Page post
create_image_post	Post an image with an optional caption to the Facebook Page
create_multi_image_post	Create a feed post with multiple uploaded images attached
create_post	Create a text and/or native link-card post on the Facebook Page
create_slideshow	Create a slideshow video from 3-7 images
create_unpublished_photo	Upload one unpublished photo for a checkpointed multi-image post
delete_comment	Delete a comment from a post
delete_post	Delete a post from the Facebook Page
hide_comment	Hide a comment from public view (only visible to author and page admins)
publish_photo_story	Publish a photo story
publish_reel	Publish a reel to a Facebook Page
publish_video	Publish a video to a Facebook Page from a URL
publish_video_story	Publish a video story
reply_to_comment	Reply to a specific comment on a post
unhide_comment	Unhide a previously hidden comment, making it visible to everyone again
update_post	Update an existing post's message content

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Page Performance

"How is my Facebook Page performing this month?"

Post Analysis

"Which posts had the highest engagement this week?"

Create Post

"Create a new post announcing our summer sale"

Comment Moderation

"Show me recent comments and help me respond to them"

Publish Video

"Publish this video to my Facebook Page with the caption 'Behind the scenes'"

Supported Metrics

Metric	Description
Page Followers	Total page followers
Page Likes	Total page likes
Post Reach	People who saw posts
Post Engagement	Total interactions
Engagement Rate	Engagement / reach
Video Views	Video content views
Link Clicks	Clicks to website
Page Views	Profile page visits

Why Facebook Pages MCP?

For Social Media Managers

• Content control - Create and edit posts
• Comment moderation - Manage engagement efficiently
• Performance tracking - Monitor page health

For Brands

• Community insights - Understand your audience
• Content automation - AI-assisted content creation
• Multi-format support - Posts, photos, videos, and slideshows

For Agencies

• Multi-page management - Handle client pages
• Automated reporting - Generate client reports

Security & Privacy

• Meta Official API - Facebook Graph API
• OAuth 2.0 - Secure authentication
• Granular permissions - Control read vs write access
• Page admin required - Proper permissions

Pricing

The Facebook Pages MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Facebook Page Performance Dashboard
• Facebook Content Engagement Analysis
• Facebook Video Reels Performance Analysis

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

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• Facebook Ads MCP - Facebook advertising
• Instagram MCP - Instagram analytics

Analytics MCP Servers

• Google Analytics MCP - Website analytics
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Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.