Google Analytics 4 MCP by InsightfulPipe

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

Connect Google Analytics 4 to AI assistants for website analytics and property management.

Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.

MCP Server URL

https://google-analytics.insightfulmcp.com/

What is Google Analytics 4 MCP?

Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:

• Ask questions about website traffic in natural language
• Analyze user behavior, conversions, and engagement
• Generate custom reports through conversation
• Get AI-powered insights and recommendations
• Access traffic sources, pages, events, and demographics

Installation

Claude

1. Copy the MCP Server URL: https://google-analytics.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://google-analytics.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-analytics": {
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

62 actions: 26 read, 36 write.

Read Actions (26)

Show all 26 read actions

Action	Description
ecommerce	E-commerce performance data including transactions, revenue, and product metrics
events	Event tracking data including event names, counts, and user engagement
geo	Geographic performance data including country, region, city, and language
get_audience	Get one audience, including its filter clauses
get_bigquery_link	Get one BigQuery export link
get_channel_group	Get one channel group, including its grouping rules
get_custom_dimension	Get a single GA4 custom dimension by id
get_custom_metric	Get a single GA4 custom metric by id
get_data_retention_settings	Read a GA4 property's event and user data retention settings
get_data_stream	Fetch one data stream, including its Measurement ID
get_enhanced_measurement_settings	Read the enhanced measurement settings of a web data stream
get_key_event	Get a single GA4 key event by id
get_property	Fetch a GA4 property's settings (name, time zone, currency, industry)
get_report	Execute GA4 runReport with arbitrary metrics and dimensions
list_audiences	List the audiences on a property
list_bigquery_links	List the BigQuery export links on a property
list_channel_groups	List the channel groups on a property
list_custom_dimensions	List the GA4 custom dimensions on a property
list_custom_metrics	List the GA4 custom metrics on a property
list_data_streams	List a GA4 property's data streams (web, Android, iOS)
list_google_ads_links	List the Google Ads accounts linked to a GA4 property
list_key_events	List the GA4 key events (conversions) on a property
pages	Page-level performance data including views, engagement, and user behavior
tech	Technology breakdown data including browser, device, OS, and platform
traffic_sources	Traffic acquisition data including source, medium, campaign, and channel groupings
user_demographics	User demographic data including age, gender, interests, and user type

Write Actions (36)

Show all 36 write actions

Action	Description
acknowledge_user_data_collection	Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created
archive_audience	Archive an audience so it stops collecting members
archive_custom_dimension	Archive a GA4 custom dimension (frees a slot; not a hard delete)
archive_custom_metric	Archive a GA4 custom metric (frees a slot; not a hard delete)
create_audience	Create an audience from a set of filter clauses
create_bigquery_link	Link a GA4 property to a BigQuery project for raw event export
create_channel_group	Create a custom channel group from grouping rules
create_custom_dimension	Create a GA4 custom dimension from an event parameter
create_custom_metric	Create a GA4 custom metric from an event parameter
create_data_stream	Create a web, Android or iOS data stream on a GA4 property
create_google_ads_link	Link a Google Ads account to a GA4 property
create_key_event	Create a GA4 key event (conversion) for an event name
create_measurement_protocol_secret	Create a Measurement Protocol secret so server-side events can be sent to a stream
create_property	Create a new GA4 property under an account
delete_bigquery_link	Remove a BigQuery export link
delete_channel_group	Delete a custom channel group
delete_data_stream	Delete a data stream from a GA4 property
delete_google_ads_link	Unlink a Google Ads account from a GA4 property
delete_key_event	Delete a GA4 key event (conversion)
delete_measurement_protocol_secret	Delete a Measurement Protocol secret, revoking server-side sends that use it
delete_property	Soft-delete (trash) the connected GA4 property
get_measurement_protocol_secret	Get one Measurement Protocol secret, including its secret value
list_accounts	List the GA4 accounts this connection can administer
list_measurement_protocol_secrets	List the Measurement Protocol secrets on a data stream
update_audience	Rename an audience or change its description
update_bigquery_link	Change what a BigQuery export link exports
update_channel_group	Change a channel group's name, description, rules, or primary flag
update_custom_dimension	Update a GA4 custom dimension's display name / description
update_custom_metric	Update a GA4 custom metric's display name / description
update_data_retention_settings	Set how long a GA4 property retains event and user data
update_data_stream	Update a data stream's display name or default URI
update_enhanced_measurement_settings	Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off
update_google_ads_link	Update a Google Ads link's personalized-advertising setting
update_key_event	Update a GA4 key event's counting method or default value
update_measurement_protocol_secret	Rename a Measurement Protocol secret
update_property	Update a GA4 property's display name, time zone, currency or industry

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Traffic Analysis

"Show me website traffic for the last 30 days compared to the previous period"

Acquisition Insights

"Which traffic sources have the highest conversion rate?"

Page Performance

"What are my top 10 landing pages by engagement rate?"

E-commerce Analytics

"What's our revenue trend this quarter and which products are selling best?"

User Behavior

"How do mobile users behave differently from desktop users?"

Custom Reports

"Run a report showing sessions by country and device category"

Supported Metrics

Metric	Description
Users	Unique visitors to your site
Sessions	Total website visits
Pageviews	Total page views
Engagement Rate	Percentage of engaged sessions
Average Session Duration	Time spent on site
Bounce Rate	Single-page sessions
Conversions	Goal completions
Revenue	E-commerce revenue (if applicable)

Why Google Analytics 4 MCP?

For Digital Marketers

• Instant answers - No more complex report building
• Natural language - Ask questions like you're talking to an analyst
• Cross-channel insights - Combine with ad platform data

For Website Owners

• Understand your audience - Deep user behavior insights
• Track goals - Monitor what matters to your business
• Identify opportunities - AI-powered recommendations

For Analysts

• Faster exploration - Query data conversationally
• Automated insights - AI surfaces important patterns
• Flexible reporting - Generate any report through chat

Security & Privacy

• Official Google Analytics API - Direct integration with Google's API
• OAuth 2.0 - Secure Google authentication
• Data encryption - Secure data transmission

Pricing

The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for measurement and analytics — ready-made skills that run on your connected data

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Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.