Google Merchant Center MCP by InsightfulPipe

Google Merchant Center MCP Server by Insightful Pipe

Connect Google Merchant Center to AI assistants: product feeds, inventory, promotions and Shopping performance.

Part of the Insightful Pipe MCP Server Collection — use Google Merchant Center from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

MCP Server URL

https://google-merchant-center.insightfulmcp.com/

What is Google Merchant Center MCP?

Google Merchant Center MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Manage product feeds, inventory, promotions, and return policies, and query Shopping performance through the Merchant API.

Installation

Claude

1. Copy the MCP Server URL: https://google-merchant-center.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://google-merchant-center.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-merchant-center https://google-merchant-center.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-merchant-center": {
      "url": "https://google-merchant-center.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

44 actions: 22 read, 22 write.

Read Actions (22)

Action	Description
get_account	Get the Merchant Center account information
get_business_info	Get business identity info (address, phone, customer service)
get_datasource	Get a single data source by its numeric ID (datasource_id path param)
get_product	Get a single product by its full product ID (contentLanguagefeedLabelofferId, e.g. enUSSKU123)
get_product_status	Get a product's approval status, issues, and destinations (returns the product with its productStatus)
get_program_review	Get a program's participation state and review eligibility (program_id path param, e.g. 'shopping-ads'); returns the program resource
get_promotion	Get a single promotion by ID (promotion_id path param)
get_region	Get one region by ID (region_id path param)
get_return_policy	Get a single return policy by ID (policy_id path param)
get_shipping_settings	Get shipping settings (services, rate groups, delivery times)
get_user	Get a single user by email (user_email path param)
list_account_issues	List account-level issues (policy, missing settings, etc.)
list_datasources	List all data sources (primary, supplemental, file-based, API-based)
list_local_inventories	List local (in-store) inventories for a product (product_id path param)
list_products	List all products in the Merchant Center account
list_programs	List participation in Merchant Center programs (Shopping Ads, Free Listings, etc.)
list_promotions	List all promotions in the Merchant Center
list_regional_inventories	List regional inventories for a product (product_id path param)
list_regions	List all regions configured on the account
list_return_policies	List online return policies attached to this account
list_users	List users with access to this Merchant Center account
query_report	Run a Merchant API Reports query (SQL-like dialect)

Write Actions (22)

Action	Description
add_user	Add a user to the account by email with the given access rights
create_local_inventory_feed	Create a scheduled-fetch LOCAL INVENTORY data source (file input, as Google requires)
create_primary_feed	Create an API-based primary product data source (use its id as data_source_id for insert_product)
create_promotion_feed	Create an API-based PROMOTION data source (use its id as data_source_id for insert_promotion)
create_region	Create a region defined by postal codes or geotarget ids
create_regional_inventory_feed	Create an API-based REGIONAL INVENTORY data source for a feed label
create_return_policy	Create an online return policy from flat fields
create_supplemental_feed	Create an API-based supplemental product data source (optionally linked to a primary feed)
delete_datasource	Delete a data source (datasource_id path param)
delete_product	Delete a product input
delete_region	Delete a region (region_id path param)
delete_return_policy	Delete a return policy (policy_id path param)
fetch_datasource	Trigger an immediate fetch of a FILE-based data source (datasource_id path param)
insert_product	Insert or update a product (upsert)
insert_promotion	Insert or update a promotion (needs a promotion-type data_source_id)
remove_user	Remove a user from the account (user_email path param)
update_business_info	Patch business identity (address and/or phone)
update_local_inventory	Insert/update local (in-store) inventory for a product (store_code must match a Business Profile store)
update_product	Update a product (upsert via productInputs:insert)
update_region	Patch a region (region_id path param); updateMask is derived from the fields you pass
update_regional_inventory	Insert/update regional inventory for a product (needs a configured region_id via create_region)
update_shipping_settings	REPLACE shipping with a single flat-rate service (wipes existing services)

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"Which products have issues or are disapproved?"

"Show Shopping performance by product for the last 30 days"

"List my return policies"

Pricing

The Google Merchant Center MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

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Support

• Documentation: insightfulpipe.com/docs
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• Email: [email protected]

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License

MIT License - see LICENSE for details.