Instagram MCP by InsightfulPipe

Instagram MCP Server by Insightful Pipe

Connect Instagram Business accounts to AI assistants for analytics and content management.

Part of the Insightful Pipe MCP Server Collection — The Instagram MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Instagram performance. Monitor engagement, track follower growth, publish content, and get AI-powered content recommendations.

MCP Server URL

https://instagram.insightfulmcp.com/

What is Instagram MCP?

Instagram MCP is a remote Model Context Protocol server that connects your Instagram Business or Creator account to AI assistants. This integration allows you to:

• Query Instagram analytics using natural language
• Analyze post, Story, and Reels performance
• Track follower growth and audience demographics
• Publish posts and manage comments

Installation

Claude

1. Copy the MCP Server URL: https://instagram.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://instagram.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http instagram https://instagram.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "instagram": {
      "url": "https://instagram.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

19 actions: 11 read, 8 write.

Read Actions (11)

Action	Description
get_account_insights	Get account-level insights and analytics
get_business_discovery	Get profile info and recent public media for another Instagram Business or Creator account by username
get_comment_by_id	Get details for a specific comment by ID
get_comment_replies	Get replies to a specific comment
get_media	List recent media posts for the Instagram account
get_media_by_id	Get details for a specific media post
get_media_comments	Get comments on an Instagram media post
get_media_container_status	Get the processing status for one Instagram media container
get_media_insights	Get insights for a specific media post
get_profile	Get Instagram business profile information
get_stories	List current stories for the Instagram account

Write Actions (8)

Action	Description
create_comment	Create a new comment on an Instagram media post
create_media_container	Create exactly one validated Instagram media container
delete_comment	Delete a comment from Instagram media
hide_comment	Hide or unhide a comment on Instagram media
publish_media	Publish exactly one finished Instagram media container
publish_post	Compatibility action for a complete validated Instagram publish sequence
reply_to_comment	Reply to a comment on Instagram media
toggle_media_comments	Enable or disable comments on Instagram media

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Profile Performance

"How is my Instagram performing this week?"

Content Analysis

"Which of my Instagram posts got the most engagement this month?"

Audience Insights

"What are my Instagram audience demographics?"

Best Posting Times

"When are my followers most active on Instagram?"

Publish Content

"Publish this image to Instagram with the caption 'New product launch!'"

Supported Instagram Features

• Feed Posts - Photo and carousel analytics
• Instagram Reels - Short-form video performance
• Instagram Stories - 24-hour content insights
• Profile Analytics - Account-level metrics
• Audience Insights - Follower demographics

Supported Metrics

Metric	Description
Followers	Total follower count
Reach	Unique accounts reached
Impressions	Total content views
Engagement Rate	Interactions / reach
Profile Visits	Profile page views
Website Clicks	Link taps
Saves	Content bookmarks
Shares	Content shares

Why Instagram MCP?

For Content Creators

• Understand your audience - Deep demographic insights
• Optimize content - Data-driven posting strategy
• Track growth - Monitor follower milestones

For Brands

• Brand awareness - Track reach and impressions
• Engagement monitoring - Measure audience connection

For Social Media Managers

• Content management - Publish and moderate from AI
• Automated reporting - Generate performance reports
• Client communication - Easy-to-explain insights

Security & Privacy

• Meta Official API - Instagram Graph API
• OAuth 2.0 - Secure authentication
• Granular permissions - Control read vs write access
• Business/Creator only - Personal accounts not supported

Pricing

The Instagram MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Instagram Account Performance Overview
• Instagram Content Performance Analysis
• Instagram Reels Strategy Report

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Social Media MCP Servers

• Facebook Pages MCP - Facebook analytics
• YouTube MCP - YouTube analytics
• TikTok Ads MCP - TikTok marketing

Advertising MCP Servers

• Facebook Ads MCP - Meta advertising
• Google Ads MCP - Google advertising

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.