Klaviyo MCP by InsightfulPipe

Klaviyo MCP Server by Insightful Pipe

Connect Klaviyo to AI assistants: campaigns, flows, lists, segments and performance reports.

Part of the Insightful Pipe MCP Server Collection — use Klaviyo from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

MCP Server URL

https://klaviyo.insightfulmcp.com/

What is Klaviyo MCP?

Klaviyo MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Access email campaigns, flows, lists, segments, metrics, and marketing performance data from your Klaviyo account.

Installation

Claude

1. Copy the MCP Server URL: https://klaviyo.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://klaviyo.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http klaviyo https://klaviyo.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "klaviyo": {
      "url": "https://klaviyo.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

63 actions: 37 read, 26 write.

Read Actions (37)

Show all 37 read actions

Action	Description
get_account_details	Get details about the Klaviyo account (company info, contact, preferences)
get_campaign	Get a single campaign by ID
get_campaign_report	Get campaign performance statistics (recipients, delivered, opens, clicks, conversions, revenue, unsubscribes, bounces)
get_campaign_send_job	Get the status of a campaign send job (queued, processing, complete, cancelled)
get_campaigns	List all campaigns with optional filtering
get_catalog_item	Get a single catalog item by ID
get_catalog_items	List catalog items (products synced to Klaviyo)
get_coupon_codes	List all coupon codes
get_coupons	List all coupons
get_custom_metric	Get a single custom metric by ID
get_custom_metrics	List custom metrics (account-defined metrics built from standard ones)
get_email_template	Get a single email template by ID
get_email_templates	List email templates (name, editor type, timestamps; definition on request)
get_event	Get a single event by ID, optionally with its metric and profile
get_events	List events (tracked actions) with optional filtering
get_flow	Get a single flow by ID
get_flow_report	Get flow performance statistics (recipients, delivered, opens, clicks, conversions, revenue, unsubscribes, bounces)
get_flow_series_report	Get flow performance statistics as a time series (hourly, daily, weekly or monthly buckets)
get_flows	List all flows (automated email/SMS sequences)
get_form_report	Get sign-up form performance (views, submits, submit rate, step views, qualified and closed forms)
get_form_series_report	Get sign-up form performance as a time series
get_list	Get a single list by ID
get_list_profiles	List the profiles that are members of a list
get_lists	List all lists/audiences
get_metric	Get a single metric by ID
get_metrics	List all metrics (event types tracked in Klaviyo)
get_profile	Get a single profile by ID
get_profiles	List all profiles with optional filtering
get_segment	Get a single segment by ID
get_segment_profiles	List the profiles that currently belong to a segment
get_segment_report	Get segment membership totals and changes (members added, removed, net change, total)
get_segment_series_report	Get segment membership statistics as a time series
get_segments	List all segments
get_tag	Get a single tag by ID
get_tag_group	Get a single tag group by ID
get_tag_groups	List tag groups (name, default, exclusive)
get_tags	List all tags

Write Actions (26)

Show all 26 write actions

Action	Description
add_profiles_to_list	Add one or more profiles to a list
assign_template_to_campaign_message	Assign an email template to a campaign message
cancel_campaign_send	Cancel a queued campaign send, or revert a scheduled campaign back to draft
clone_email_template	Clone an existing email template
create_campaign	Create a new campaign
create_catalog_item	Create a new catalog item
create_coupon	Create a new coupon
create_coupon_codes	Bulk create coupon codes for a coupon
create_email_template	Create a new email template
create_event	Create/track a new event
create_events_bulk	Create many events in one request (async job)
create_list	Create a new list/audience
create_profile	Create a new profile
create_tag	Create a new tag
send_campaign	Send a campaign immediately or schedule it
subscribe_profile_to_marketing	Subscribe one or more profiles to email/SMS marketing
suppress_profiles	Suppress (unsubscribe) one or more profiles from all marketing
unsubscribe_profile_from_marketing	Unsubscribe one or more profiles from email/SMS marketing
update_campaign	Update an existing campaign
update_campaign_message	Update a campaign message (subject, preview text, etc.)
update_catalog_item	Update an existing catalog item
update_email_template	Update an existing email template
update_flow_status	Update a flow's status (e.g. set to live, draft, or manual)
update_list	Update an existing list
update_profile	Update an existing profile
upload_image_from_url	Upload an image to Klaviyo from a URL

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"Show the campaign report for last month's newsletters"

"Show performance for my active flows"

"Create a list called "VIP Customers""

Pricing

The Klaviyo MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

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Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.