OpenAI Ads MCP by InsightfulPipe

OpenAI Ads MCP Server by Insightful Pipe

Connect OpenAI Ads to AI assistants: campaign management and performance insights for ads in ChatGPT.

Part of the Insightful Pipe MCP Server Collection — use OpenAI Ads from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

MCP Server URL

https://openai-ads.insightfulmcp.com/

What is OpenAI Ads MCP?

OpenAI Ads MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Manage OpenAI Ads campaigns, ad groups, ads, and creatives, and analyze performance insights.

Installation

Claude

1. Copy the MCP Server URL: https://openai-ads.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://openai-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http openai-ads https://openai-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "openai-ads": {
      "url": "https://openai-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

49 actions: 25 read, 24 write.

Read Actions (25)

Action	Description
get_ad	Get details for a specific ad, including creative and review_status
get_ad_account	Get metadata for the connected ad account (name, url, status, timezone, currency, brand review status)
get_ad_account_insights	Get performance insights for the whole ad account
get_ad_group	Get details for a specific ad group
get_ad_group_insights	Get performance insights for an ad group
get_ad_groups	List ad groups for a campaign
get_ad_insights	Get performance insights for a single ad
get_ads	List ads for an ad group
get_bulk_job	Get the status of a bulk mutation job
get_bulk_job_operations	List per-operation results for a bulk mutation job
get_campaign	Get details for a specific campaign
get_campaign_insights	Get performance insights for a campaign
get_campaigns	List campaigns for the ad account
get_conversion_events	List conversion events one pixel has received
get_conversion_insights	Get conversion metrics (click-through and view-through) per entity
get_custom_audience	Get details for a specific custom audience
get_custom_audience_operation	Get the privacy-safe lifecycle state of one audience mutation operation
get_custom_audiences	List custom audiences for the ad account
get_event_settings	List conversion event settings for the ad account
get_lead_form	Get details for a specific lead form
get_lead_forms	List lead forms for the ad account
get_lead_sync_subscription	Get one lead-sync subscription
get_lead_sync_subscriptions	Get the ad account's lead-sync subscription state
get_pixels	List web pixel conversion sources; each row carries the pixel_id used by the Conversions API
search_geo_locations	Search targetable locations (country, region, DMA) and get the ids used in campaign targeting

Write Actions (24)

Action	Description
add_custom_audience_identifiers	Add inline identifiers to an existing custom audience
archive_custom_audience	Archive a custom audience so it can no longer be used for targeting
archive_lead_form	Archive a lead form that is not attached to a published ad
create_ad	Create an ad (always created in paused status for safety)
create_ad_group	Create an ad group (always created in paused status for safety)
create_bulk_job	Submit an async bulk mutation job (up to 1,000 campaign/ad group/ad operations)
create_campaign	Create a campaign (always created in paused status for safety)
create_custom_audience	Create an empty custom audience to fill with add_custom_audience_identifiers
create_event_setting	Create a conversion event setting bound to one conversion source
create_lead_form	Create a draft lead form
create_pixel	Create a web pixel conversion source; returns the source id and the pixel_id for the JavaScript tag
merge_custom_audiences	Create a new independent custom audience containing all members of the given audiences
preview_ad	Generate a shareable preview for an ad (the preview link expires after 24 hours)
publish_lead_form	Publish the lead form's current draft revision
remove_custom_audience_identifiers	Remove inline identifiers from an existing custom audience
send_conversion_events	Send server-side conversion events to the Conversions API for one pixel
test_lead_form_submission	Queue a synthetic, signed lead-sync webhook test submission for a published lead form
update_ad	Update an ad: name, creative, or status (live, paused, archived)
update_ad_group	Update an ad group: name, description, hints, bidding, product set, or status (live, paused, archived)
update_brand	Update the ad account's brand metadata (display name and/or favicon)
update_campaign	Update a campaign: name, description, schedule, budget, targeting, or status (live, paused, archived)
update_lead_form	Save a new draft revision for a lead form
update_product_feed_items	Update availability and titles for existing variants in a linked product feed (delta feed)
upload_file	Upload an image asset from a public URL; returns a file_id for ad creatives or the account favicon

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"Show my OpenAI Ads campaign performance for the last 14 days"

"Which ad groups have the highest click-through rate?"

"Create a paused campaign for our spring launch"

Pricing

The OpenAI Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.

• Google Ads MCP
• Meta Ads MCP
• LinkedIn Ads MCP
• TikTok Ads MCP

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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License

MIT License - see LICENSE for details.