About dentro
dentro provides MCP-compatible agents with structured commerce data for a curated registry of DTC brands across 16 countries. Its tools support brand discovery and product lookup with prices, stock, variants, and other details.
Key features
- 01Discover DTC brands by natural-language query
- 02Search products within a brand
- 03Retrieve product details and variants
- 04Browse brand category trees
- 05Get brand metadata and agent instructions
Use cases
- 01Find brands matching a product description
- 02Compare product prices and stock within a brand
- 03Explore a brand’s categories and product variants
MCP support
The MCP server exposes five tools for discovering brands and querying their product, category, and site information. Results are returned as structured JSON for MCP-compatible agents.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
npx -y @dentro-fyi/mcpDENTRO_API_KEYSecretAPI key from dentro.fyi (free tier available)Local servers need a runtime on your machine (e.g. Node.js 18+). Config file locations differ by client; see your client’s docs.
Tools
5Saved tool list · updated 2w ago
| Parameter | Type | Required | Description |
|---|---|---|---|
| limit | number | No | Max results (1-50). Default 10. |
| query | string | Yes | Natural-language description of what you are looking for (e.g. "sustainable tote bags", "merino wool socks for men") |
| category | string | No | Optional category filter (e.g. "apparel", "footwear") |
Details
From the project READMEdentro MCP
Structured commerce data for AI agents. One MCP server, 22,000+ DTC brands, real-time product data, no scraping, no hallucination.
What it does
Lets any MCP-compatible agent (Claude Desktop, Cursor, custom agents) query a curated registry of 22,000+ DTC e-commerce brands across 16 countries. Five tools, all returning clean JSON:
discover_companies— find brands by natural-language querysearch_products— search products within a brand, real prices and stockget_product— full product detail with variants, images, descriptionslist_categories— browse a brand's category treeget_site_info— brand metadata and agent instructions
Why use it
| Without dentro | With dentro |
|---|---|
| Agent web-searches Google, scrapes 10 storefronts, hallucinates prices | One tool call, structured JSON, real data |
| 30+ second latency, 50K+ tokens | Sub-second, ~2K tokens |
| Generic results dominated by Amazon | Curated DTC brands, agent-optimized |
Install
npm install -g @dentro-fyi/mcp
Get an API key at dentro.fyi (free tier available).
Claude Desktop
Add to claude_desktop_config.json:
{
"mcpServers": {
"dentro": {
"command": "npx",
"args": ["-y", "@dentro-fyi/mcp"],
"env": {
"DENTRO_API_KEY": "your-key-here"
}
}
}
}
Restart Claude Desktop. Try: "Find me a sustainable tote bag under $30."
Cursor / other MCP clients
Same config shape. Any MCP-compatible client can use it.
Example
You: I need merino wool socks for hiking, ideally American-made.
Claude: [calls discover_companies({query: "merino wool hiking socks American-made"})]
[finds: Darn Tough, Smartwool, Farm to Feet]
[calls search_products({company_id: "darn-tough", query: "merino hiking"})]
Here are 3 options from Darn Tough, all in stock, made in Vermont...
Coverage
- 22,173 brands across 16 countries
- 4 verified platforms (Shopify, WooCommerce, WordPress, Magento) plus custom connectors
- Tier 1 (verified): full product API
- Tier 2 (listed): structured data only
- Tier 3 (directory): brand info only
Pricing
- Free tier: 100 requests/day, all tools
- Paid tiers: higher limits, priority discovery, attribution analytics
- See dentro.fyi/pricing
Resources
- Docs: dentro.fyi/docs
- API reference: dentro.fyi/api
- Issues: github.com/dentro-fyi/dentro-mcp/issues
- Contact: [email protected]
License
MIT.
Comments
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