About branding-mcp
branding-mcp is an MCP server for generating brand identities and design systems, aimed at teams building digital products. It combines algorithmic generation with optional AI refinement and exports assets and tokens in several formats.
Key features
- 01Generate color palettes with WCAG checks
- 02Create typography, spacing, and motion systems
- 03Generate logo variants, favicons, and OG images
- 04Export tokens to CSS, Tailwind, Figma, React, and Sass
- 05Validate brand consistency and create HTML guidelines
Use cases
- 01Create a design system from a brand name and style
- 02Export brand tokens for use in product interfaces
- 03Check contrast and consistency before publishing
MCP support
Exposes 58 MCP tools for brand generation, validation, refinement, and asset export, plus template and brand-knowledge resources. It can run algorithmically without external APIs; an Anthropic API key enables AI-assisted refinement.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
Tools
58Saved tool list · updated 2w ago
| Parameter | Type | Required | Description |
|---|---|---|---|
| style | enum | Yes | Visual style directionminimal | bold | elegant | playful | corporate | tech | organic | retro |
| theme | enum | No | Light/dark/bothlight | dark | both |
| harmony | enum | No | Color harmony typecomplementary | analogous | triadic | split-complementary | tetradic | monochromatic |
| tagline | string | No | Brand tagline |
| industry | string | Yes | Industry or sector (e.g. "tech", "health") |
| baseColor | string | No | Base color preference |
| brandName | string | Yes | Brand name |
| scaleRatio | enum | No | Typography scale ratiominor-second | major-second | minor-third | major-third | perfect-fourth | augmented-fourth | perfect-fifth | golden-ratio |
| bodyCategory | any | No | Body font category |
| headingCategory | enum | No | Heading font categoryserif | sans-serif | monospace | display | handwriting |
Details
From the project README@forgespace/branding-mcp
AI-powered brand identity generation via MCP — part of the Forge Space open developer workspace.
Generate complete design systems — colors, typography, spacing, shadows, borders, motion tokens, gradients, multi-variant logos, favicons, and OG images with multi-format export. 58 MCP tools, zero API dependencies, algorithmic-first generation.
Features
- Color Palette Generation — HSL-based color harmonies (complementary, analogous, triadic, etc.) with WCAG contrast validation
- Typography System — Modular type scales with curated font pairings
- Spacing Scale — Geometric progression spacing system
- Shadow/Elevation System — 6-level elevation scale with brand-tinted shadows, light/dark theme support
- Border/Shape System — Style-aware radius scales and border widths for all 8 brand styles
- Motion/Animation System — Duration scales, cubic-bezier easings, and transition presets per brand style
- Gradient System — 5 style-aware gradient presets (hero, button, card, text, background)
- Multi-Variant Logo — Wordmark, monogram, abstract, and icon variants with style-aware shapes
- Favicon Generation — 4 sizes (16, 32, 180 apple-touch, 512 PWA) from brand icon
- OG Image Templates — Default, article, and social formats with brand gradients
- Multi-Format Export — W3C Design Tokens, CSS custom properties, Tailwind preset, Figma tokens, React theme, Sass variables
- Brand Validation — WCAG contrast checking, completeness scoring, consistency analysis
- Brand Guidelines — HTML brand book generation
Quick Start
npm install
npm run build
Run from npm (stdio)
npx -y @forgespace/branding-mcp@latest
Install globally
npm install -g @forgespace/branding-mcp
forgespace-branding-mcp
IDE / client config
{
"mcpServers": {
"forgespace-branding": {
"command": "npx",
"args": ["-y", "@forgespace/branding-mcp@latest"]
}
}
}
Set ANTHROPIC_API_KEY when you want AI-assisted refinement. The server also
works in algorithmic-only mode without external APIs.
MCP Tools
Core and vertical tools are available (58 total). The table below highlights the core set plus key vertical generators, including healthcare.
| Tool | Description |
|---|---|
generate_brand_identity | Complete brand from name, industry, and style |
generate_color_palette | Color palette with harmony and WCAG data |
generate_typography_system | Font pairing + modular type scale |
export_design_tokens | Export brand to JSON/CSS/Tailwind/Figma/React/Sass |
create_brand_guidelines | Generate HTML brand book |
validate_brand_consistency | Check WCAG compliance and completeness |
refine_brand_element | Iterate on specific brand elements |
generate_brand_assets | Generate favicons and OG images from brand |
generate_design_system | Complete design system in one call (identity + export) |
generate_brand_fintech | Fintech-specific strategy with compliance and security |
generate_brand_healthcare | Healthcare strategy with care models and safety signals |
MCP Resources
| Resource | URI | Description |
|---|---|---|
| Brand Templates | brand://templates | Pre-configured industry templates |
| Brand Knowledge | brand://knowledge | Color theory and typography rules |
Development
npm run dev # Watch mode
npm run validate # Lint + format + test
npm run test # Run tests
npm run test:coverage # Coverage report
npm run build # Build TypeScript
Distribution
- npm — installable as
@forgespace/branding-mcp - MCP Registry metadata —
server.jsonandmcpNameare included for registry submission - Tag release automation — pushing
v*runs npm publish with provenance, then publishes the same version to the MCP Registry via GitHub OIDC - Weekly registry ops —
.github/workflows/mcp-registry-status.ymlrefreshes one issue with npm and MCP Registry drift, visibility, and next actions - GitHub — Forge-Space/branding-mcp
Architecture
src/
├── index.ts # MCP server entry
├── lib/
│ ├── branding-core/ # Core library (reusable)
│ │ ├── generators/ # Color, typography, spacing, logo, gradients, favicons, OG
│ │ ├── exporters/ # Multi-format token export
│ │ ├── validators/ # WCAG, consistency checks
│ │ └── documents/ # Brand book generation
│ ├── config.ts # Environment config
│ ├── logger.ts # Pino logging
│ └── types.ts # TypeScript interfaces
├── tools/ # 58 MCP tool registrations
└── resources/ # Templates + knowledge base
Ecosystem Integration
Part of the Forge Space ecosystem:
- mcp-gateway — Register as MCP server (port 8033)
- ui-mcp — Consumes brand tokens via
brandIdparameter - uiforge-webapp — Brand management UI at
/branding/* - forge-patterns — Shared configs and conventions
Community
License
MIT
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.