upGrowth Growth Toolkit

upGrowth Growth Toolkit (MCP server)

A free, public, read-only Model Context Protocol server with 29 growth marketing tools. Connect it to Claude, ChatGPT, Gemini CLI or any MCP client and ask growth maths, SEO and AI-visibility questions in plain language.

• Endpoint: https://upgrowth.in/connected-app/mcp (Streamable HTTP). Alias: https://mcp.upgrowth.in/mcp
• Auth: none. No sign-up, no API key.
• Data: your inputs and the answers are never stored. We keep anonymous usage counts (event, tool name, host and a broad client type such as ChatGPT or Claude) in Cloudflare Workers Analytics Engine; no IP addresses. 28 of the 29 tools make no outside calls; ai_crawler_access_check fetches only the public robots.txt and llms.txt of the domain you name.
• Official MCP Registry: in.upgrowth/growth-toolkit
• Docs and setup guide: https://upgrowth.in/growth-toolkit-mcp/
• Terms: https://upgrowth.in/growth-toolkit-terms/
• Version: 1.4.2

Built and maintained by upGrowth Digital, a growth marketing consultancy in Pune, India.

Connect it

Claude (all plans): Customize > Connectors > "+ Add" > "Add custom connector". Name it upGrowth, paste the endpoint URL, choose "No sign in" under Authentication and click Add. On Team and Enterprise plans an owner adds it first under Organization settings > Connectors.

ChatGPT (web): Plugins > Add > "Add custom MCP server". Paste https://mcp.upgrowth.in/mcp as the server URL, set Authentication to "No authentication", then "Create as a plugin" and "Connect". In a chat, type @upGrowth. The ChatGPT address serves 28 tools (the call-booking tool is left out).

Gemini CLI: gemini mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcp, or add to ~/.gemini/settings.json:

{
  "mcpServers": {
    "upgrowth": { "httpUrl": "https://upgrowth.in/connected-app/mcp" }
  }
}

Claude Code:

claude mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcp

Any other client: point it at the endpoint with Streamable HTTP transport.

Tools

Ads, payments and unit economics

Tool	What it does
unit_economics	CAC, LTV, LTV:CAC ratio and payback months
max_affordable_cac	The most you can pay per customer or per lead
roas_check	ROAS and break-even ROAS from spend, revenue and margin
ad_budget_planner	Ad budget needed to hit a customer target
ppc_forecast	Clicks, conversions, revenue and profit from a PPC budget
acos_check	Amazon ACoS, TACoS and break-even ACoS
campaign_roi	Marketing campaign ROI
break_even	Break-even units and revenue
mdr_charges	Card or payment gateway MDR, GST on it and net settlement
customer_lifetime_value	Repeat-purchase CLV, with optional discounting

Growth and reporting

Tool	What it does
growth_rate	Period growth, CAGR and compound monthly growth
period_change	YoY, MoM or simple % change
ytd_growth	Year-to-date growth against last year
growth_projection	Revenue projection and doubling time
ecommerce_metrics	AOV, conversion rate and revenue per visitor
attrition_rate	Attrition and churn rate
share_of_voice	Share of voice across brands

SEO and AI visibility

Tool	What it does
ai_crawler_access_check	Whether a site's robots.txt blocks GPTBot, ClaudeBot, PerplexityBot and other AI crawlers
robots_txt_generator	robots.txt that allows or blocks AI crawlers by purpose (training, search, user fetch), never Googlebot
schema_generator	JSON-LD for FAQ, LocalBusiness, Organization, Article, Product, Person and Breadcrumb
meta_tags_builder	Title, meta description, Open Graph and Twitter card tags
content_seo_check	Word count, keyword density and readability of pasted text
seo_roi	SEO return and break-even traffic

Creator and publisher income

Tool	What it does
youtube_earnings	YouTube earnings estimate and Partner Program watch-hour progress
instagram_earnings	Instagram creator earnings estimate
engagement_rate	Engagement rate by followers or reach
website_ad_revenue	AdSense-style website ad revenue

Research and contact

Tool	What it does
find_growth_moves	Documented 2026 growth moves by Indian companies (fintech, ecommerce, healthtech, SaaS) from upGrowth's Growth Moves research, each with a source link
book_strategy_call	Returns a link to book a call with upGrowth

Every tool is annotated readOnlyHint: true and destructiveHint: false.

Example prompts

• "My CAC is Rs 2,000, LTV Rs 9,000 and monthly margin per customer Rs 750. What's my LTV:CAC and payback?"
• "I spent Rs 50,000 on Meta and made Rs 2,10,000 at 40% margin. Am I above break-even ROAS?"
• "Is GPTBot or ClaudeBot blocked on example.com?"
• "Write a robots.txt that blocks AI training bots but allows AI search."
• "Generate LocalBusiness schema for a dental clinic in Pune."
• "Estimate monthly YouTube earnings for 200,000 views at Rs 80 RPM."

Repository layout

src/worker.mjs          Cloudflare Worker (the deployed server, single file, data inlined)
php/mcp.php             Equivalent PHP implementation (same tools, same output)
php/data/               Growth Moves dataset used by find_growth_moves (PHP copy)
tests/smoke.mjs         Smoke test against src/worker.mjs
server.json             Official MCP Registry entry
wrangler.toml           Example Wrangler config

Run it yourself

Cloudflare Workers:

npx wrangler dev          # local
npx wrangler deploy       # set your own routes in wrangler.toml first

PHP 8+: copy php/ to any web server and POST JSON-RPC to mcp.php.

Test:

node tests/smoke.mjs

Protocol notes

• Single POST endpoint, JSON-RPC 2.0, JSON responses (no SSE stream needed).
• Supports initialize, tools/list, tools/call and ping. Protocol version 2025-06-18 by default; the client's requested version is echoed when supported.
• The public endpoint is rate limited per IP. If you need heavy use, self-host it.

Licence

MIT. See LICENSE. The Growth Moves dataset text is © upGrowth Digital LLP; each entry links its original source.

Contact

Questions, bugs or tool requests: open an issue, or email [email protected].