About TalkToAds
TalkToAds is an MCP server for AI agents that manage Meta ads through conversation, covering reporting, audits, and campaign creation or changes. New ads remain paused until approved.
Key features
- 01View performance by campaign, ad set, or ad
- 02Audit account health and issues
- 03Create campaigns and boost Instagram posts
- 04Pause ads and adjust budgets
- 05Log changes and set a daily spend cap
- 06Remember brand preferences across chats
Use cases
- 01Review last week's ad results and decide what to cut
- 02Find wasted spend and ad fatigue in an account
- 03Create a paused Instagram Reels promotion
- 04Pause ad sets above a cost threshold
MCP support
It provides a hosted MCP endpoint at https://talktoads.com/mcp for MCP clients, with OAuth 2.1 authentication. The tools read reports and create or manage Meta ads.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://talktoads.com/mcpclaude mcp add --transport http indianappguy-talktoads https://talktoads.com/mcp{"mcpServers":{"indianappguy-talktoads":{"type":"http","url":"https://talktoads.com/mcp"}}}Open in Cursor{"servers":{"indianappguy-talktoads":{"type":"http","url":"https://talktoads.com/mcp"}}}Open in VS Code{"mcpServers":{"indianappguy-talktoads":{"type":"http","url":"https://talktoads.com/mcp"}}}{"mcpServers":{"indianappguy-talktoads":{"serverUrl":"https://talktoads.com/mcp"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
Tools
Details
From the project README
TalkToAds for AI agents
Run your Meta (Facebook + Instagram) ads by talking to your agent. Everything it creates starts paused until you say go.
You ask your agent "how did my ads do last week, and what should I kill?". It pulls spend, results, cost per result and ROAS per campaign and tells you which to scale and which to cut. You say "boost my latest reel to my site at ₹500 a day". It builds the campaign, ad set and ad, all paused, shows you the draft, and only goes live when you say yes.
- Reports: spend, results, CPA, ROAS, CTR, CPM by campaign, ad set or ad, with age/gender/placement breakdowns
- Audits: a 0–100 health score with wasted spend, ad fatigue, learning-limited ad sets and rejected ads
- Build: boost an Instagram reel or post in one step, or create campaigns, ad sets and ads from scratch
- Control: pause, change budgets, rename, with a change log and an optional daily spend cap
- Memory: remembers your target CPA, brand voice and words to avoid across chats
- Free plan: 15 tasks a month (talktoads.com)
Install
Every option uses the same skill (skills/talktoads/SKILL.md) and the same hosted MCP server, https://talktoads.com/mcp (sign in with Facebook, no API key).
| Agent | Install |
|---|---|
| Any agent (skills.sh) | npx skills add IndianAppGuy/talktoads-agent |
| Claude Code (plugin: skill + MCP) | /plugin marketplace add IndianAppGuy/talktoads-agent then /plugin install talktoads@talktoads |
| Claude Code (MCP only) | claude mcp add --transport http talktoads https://talktoads.com/mcp then /mcp to sign in |
| Claude.ai / Claude Desktop | Settings → Connectors → Add custom connector → https://talktoads.com/mcp |
| Codex | npx skills add IndianAppGuy/talktoads-agent -a codex and codex mcp add talktoads --url https://talktoads.com/mcp && codex mcp login talktoads |
| Gemini CLI | gemini extensions install https://github.com/IndianAppGuy/talktoads-agent |
| Cursor | Add to Cursor + npx skills add IndianAppGuy/talktoads-agent -a cursor |
| OpenClaw | openclaw skills install @theindianappguy/talktoads |
| Hermes Agent | hermes skills install skills-sh/IndianAppGuy/talktoads-agent/talktoads |
| Any MCP client | Streamable HTTP server https://talktoads.com/mcp (OAuth 2.1 + dynamic client registration) |
Tools
| Tool | What it does |
|---|---|
list_ad_accounts, list_pages, list_instagram_posts, list_pixels | What you can run ads from |
list_campaigns, list_ad_sets, list_ads | What is running, with status, budgets and review feedback |
get_performance | Spend, results, cost per result, CTR, CPM, ROAS, breakdowns, day by day |
audit_account | Health score and a prioritised fix list |
search_interests, estimate_audience, list_custom_audiences, create_lookalike_audience | Targeting |
boost_instagram_post | Reel or post → campaign + ad set + ad, paused |
create_campaign, create_ad_set, create_ad | Build from scratch, paused |
go_live, pause, update_budget, rename | Control (go_live only after you approve) |
remember_brand_fact, recall_brand_memory, forget_brand_fact | Brand memory |
get_change_log, get_usage, set_spend_cap | Audit trail, plan, safety cap |
Try these prompts
- "How did my Meta ads do in the last 7 days? Which campaign should I scale and which should I kill?"
- "Audit my ad account for the last 30 days and give me the top 3 fixes."
- "Boost my latest Instagram reel to example.com at ₹500 a day, India, 25–45."
- "Pause every ad set with cost per purchase above ₹800."
- "Remember: target CPA is ₹300 and never say 'guaranteed' in ad copy."
Safety
- Everything the agent creates starts paused. It goes live only after you say so in that chat.
- An optional daily spend cap blocks any budget above it.
- Every change is logged (
get_change_log). - Sign-in is Facebook OAuth. TalkToAds never sees your password. Privacy · Terms
License
MIT. Made by IndianAppGuy.
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.