About Inrō for Instagram
Inrō for Instagram is a hosted MCP server for managing Instagram Business and Creator accounts through Meta's official API. It gives AI clients tools for messaging, automation, CRM, publishing, and analytics, with read and write actions separated.
Key features
- 01Read and reply to DMs and comments
- 02Build comment-to-DM automations
- 03Manage contacts, folders, and segments
- 04Configure the Inrō AI agent
- 05Publish posts and stories
- 06Review campaign and post results
Use cases
- 01Respond to Instagram messages and comments
- 02Send segmented DM campaigns
- 03Automate DMs triggered by comments
- 04Review Instagram content performance
MCP support
Exposes 44 grouped tools over Streamable HTTP for MCP clients, with OAuth 2.1 or an Inrō API token. The partner endpoint also supports managing multiple client accounts.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://api.inro.social/mcpclaude mcp add --transport http inro-app-instagram https://api.inro.social/mcp{"mcpServers":{"inro-app-instagram":{"type":"http","url":"https://api.inro.social/mcp"}}}Open in Cursor{"servers":{"inro-app-instagram":{"type":"http","url":"https://api.inro.social/mcp"}}}Open in VS Code{"mcpServers":{"inro-app-instagram":{"type":"http","url":"https://api.inro.social/mcp"}}}{"mcpServers":{"inro-app-instagram":{"serverUrl":"https://api.inro.social/mcp"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
Tools
Details
From the project READMEInrō MCP server for Instagram
Connect your Instagram account to ChatGPT, Claude, Cursor or any MCP client, and run DMs, comments, automations and analytics by describing what you want.
Hosted, nothing to install. Built on Meta's official Instagram API (Inrō is a Meta Tech Provider).
| Server URL | https://api.inro.social/mcp |
| Transport | Streamable HTTP, MCP protocol 2025-11-25 |
| Auth | OAuth 2.1 (PKCE, dynamic client registration), or a private API token from Inrō settings |
| Requires | An Inrō Pro plan or free trial, and an Instagram Business or Creator account |
| Tools | 44, each covering a group of related actions |
What your assistant can do
- Read and reply to DMs and comments
- Build comment-to-DM automations from a sentence ("DM the guide to everyone who comments GUIDE on my last Reel")
- Create and send DM campaigns to a segment of contacts
- Manage contacts, folders, segments and contact properties (CRM)
- Configure the Inrō AI agent that answers DMs
- Publish posts and stories
- Ask what's working: post, automation and campaign results
Connect
Important
You need an Inrō account before connecting. Sign up free, then connect your Instagram account in Inrō and start the 14-day Pro trial.
Claude (claude.ai or Claude Desktop): Settings, Connectors, Add custom connector, then paste https://api.inro.social/mcp and sign in to Inrō.
ChatGPT: add a custom connector (MCP) with the URL https://api.inro.social/mcp and sign in to Inrō. Custom connectors may require developer mode, depending on your ChatGPT plan.
Cursor, in ~/.cursor/mcp.json:
{
"mcpServers": {
"inro": { "url": "https://api.inro.social/mcp" }
}
}
Claude Code:
claude mcp add --transport http inro https://api.inro.social/mcp
Clients without OAuth: send your private API token as Authorization: Bearer <token>. You can find it in your Inrō organization settings.
Several Instagram accounts in one client: some clients allow one connector per URL. Add any query string to make each URL unique, for example https://api.inro.social/mcp?username=my_second_account. It is ignored by the server.
Tools
Related actions are grouped into one tool, and reading and changing are separate tools (contacts reads, contacts_manage writes). Your client can therefore ask for approval only on the tools that change something, and sending a campaign, triggering a scenario or deleting data is flagged as destructive.
| Area | Tools |
|---|---|
| Contacts and CRM | contacts, folders, segments, contact_properties |
| Automations | scenarios, scenario_folders, executions, get_trigger_types, get_action_types, show_scenario |
| Campaigns | campaigns, campaign_folders, show_campaign, get_contact_filter_types |
| Messaging | send_message, conversion_links |
| Posts and stories | medias (including comment-to-DM), stories, media_files |
| AI agent | agent |
| Profile settings | settings, icebreakers, persistent_menu |
| Account and help | get_organization_info, search_templates, search_product_knowledge, batch_tasks |
Everything except *_manage tools only reads. Publishing requires Instagram publishing permission on the connected account.
Agencies
Manage several client accounts from one connection with the partner endpoint https://api.inro.social/partner/mcp and a partner token. Every tool then takes an organization argument (an id or an Instagram username), and four extra tools list, create and remove client accounts. The partner endpoint uses a bearer token, not OAuth.
Safety
- Official Meta API only. No passwords, no unofficial access.
- Every request is logged in your Inrō account, under Profile, Platform logs.
- Tools that send messages, publish or delete are flagged as destructive, so MCP clients that support approvals ask you first.
- Contacts who opt out are skipped by every automation and campaign.
Pricing
Inrō has a free plan. The MCP server needs Inrō Pro (from EUR 12.99 per month, with a 14-day free trial). Free accounts can connect and are shown how to upgrade.
Links
- Product page: https://www.inro.social/product/mcp
- Guide: https://www.inro.social/blog/mcp-for-instagram
- Pricing: https://www.inro.social/pricing
- Help: https://help.inro.social
License
The contents of this repository are MIT licensed. The Inrō service itself is proprietary.
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.