About Grovs
Grovs is an MCP server for mobile app teams managing links, attribution, analytics, and campaigns on the Grovs platform. It exposes account and project configuration alongside link and campaign operations.
Key features
- 01Create and edit deep links
- 02Search and archive links
- 03View project and link analytics
- 04Create and manage campaigns
- 05Configure redirects and SDK settings
Use cases
- 01Create links for app campaigns
- 02Compare link and campaign performance
- 03Review installs, opens, and revenue
- 04Set platform-specific redirect behavior
MCP support
Provides MCP tools for managing Grovs through compatible clients, including link creation, analytics, campaigns, redirects, and SDK settings. Authentication uses OAuth.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://mcp.grovs.io/mcpclaude mcp add --transport http io-grovs https://mcp.grovs.io/mcp{"mcpServers":{"io-grovs":{"type":"http","url":"https://mcp.grovs.io/mcp"}}}Open in Cursor{"servers":{"io-grovs":{"type":"http","url":"https://mcp.grovs.io/mcp"}}}Open in VS Code{"mcpServers":{"io-grovs":{"type":"http","url":"https://mcp.grovs.io/mcp"}}}{"mcpServers":{"io-grovs":{"serverUrl":"https://mcp.grovs.io/mcp"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
Tools
Details
From the project README
MCP server for managing deep links, analytics, and app configuration on Grovs.
Works with Claude Code, Cursor, Windsurf, and any MCP-compatible client.
Website · Documentation · Issues
What is Grovs?
Grovs is an open-source, privacy-first growth platform for mobile apps — a self-hostable alternative to Branch.io and AppsFlyer. It provides:
- Deep Linking — one link that routes users to the right content across iOS, Android, and web. Deferred deep links survive the install flow so users land on the right screen on first open.
- Attribution — deterministic, first-party install and event attribution. No fingerprinting, no data sharing with ad networks.
- Revenue Analytics — in-app purchases, subscriptions, and custom revenue events matched back to the campaign that drove the install.
- Campaigns — group links, track performance, and compare results across channels.
EU-hosted, open-source SDKs, 20M+ daily active users in production. See the backend repo for self-hosting.
What is this MCP server?
This is an MCP (Model Context Protocol) server that lets AI assistants manage your Grovs platform through natural language. Create deep links, check analytics, configure redirects, run campaigns — without leaving your editor.
Quick Start
Claude Code
/plugin marketplace add grovs-io/mcp
/plugin install grovs@grovs
Installs the MCP server and skills that teach Claude how to use Grovs. On first use, a browser window opens for OAuth — no API keys needed.
Cursor
Open Settings > MCP and add a new server:
{
"mcpServers": {
"grovs": {
"url": "https://mcp.grovs.io/mcp"
}
}
}
Windsurf
Add to ~/.codeium/windsurf/mcp_config.json:
{
"mcpServers": {
"grovs": {
"serverUrl": "https://mcp.grovs.io/mcp"
}
}
}
VS Code (GitHub Copilot)
Add to your .vscode/mcp.json:
{
"servers": {
"grovs": {
"type": "http",
"url": "https://mcp.grovs.io/mcp"
}
}
}
ChatGPT Desktop
Open Settings > MCP Servers > Add Server and enter:
https://mcp.grovs.io/mcp
Self-Hosted
If you're running your own Grovs backend, run the MCP server locally and point your client to it:
git clone https://github.com/grovs-io/mcp.git
cd mcp
npm install && npm run build
npm start
Or with Docker:
docker build -t grovs-mcp .
docker run -p 8080:8080 grovs-mcp
Then use http://localhost:8080/mcp as the server URL in any of the client configs above.
All clients will trigger an OAuth flow on first use — a browser window opens to authenticate with your Grovs account.
Configuration
| Variable | Default | Description |
|---|---|---|
PORT | 8080 | Server port |
GROVS_API_URL | https://mcp.grovs.io | Grovs backend URL (override for self-hosted) |
PUBLIC_URL | http://localhost:8080 | Public URL of this MCP server (used for OAuth callbacks) |
Copy .env.example to .env for local development.
Tools
| Tool | Description |
|---|---|
get_status | Account info, instances, projects, and domains |
get_usage | Usage metrics and subscription status for an instance |
create_project | Create a new instance with production and test projects |
create_link | Create a deep link with metadata, tags, and custom data |
get_link | Get full details of a link by path |
update_link | Update a link's metadata, tags, or redirects |
archive_link | Deactivate a link (irreversible) |
search_links | Search and list links with pagination and filters |
get_analytics_overview | Project-level metrics: views, installs, opens, revenue |
get_link_analytics | Per-link daily metrics |
get_top_links | Top performing links ranked by views |
create_campaign | Create a campaign to group related links |
list_campaigns | List campaigns with aggregated metrics |
archive_campaign | Archive a campaign and deactivate its links |
configure_redirects | Set per-platform redirect behavior (App Store, Play Store, web) |
configure_sdk | Configure iOS/Android SDK settings (bundle ID, team ID, etc.) |
Architecture
MCP Client (Claude Code, Cursor, etc.)
│
│ MCP protocol over HTTP
▼
Express app (src/app.ts)
│
├── OAuth flow (/authorize, /callback, /register)
│
└── MCP endpoint (/mcp)
│
├── Tool registration (src/server.ts)
│ Zod schema validation + runWithAuth error boundary
│
├── Handlers (src/tools/handlers.ts)
│ Business logic, plain functions, throw on error
│
├── Formatters (src/tools/formatters.ts)
│ Convert API JSON to human-readable text
│
└── API client (src/api-client.ts)
HTTP calls to Grovs backend
Development
npm run dev # start with auto-reload
npm run build # compile TypeScript
npm test # run tests (186 tests)
npm run test:watch # run tests in watch mode
npm run lint # ESLint
npm run format # Prettier
See CONTRIBUTING.md for project structure and PR guidelines.
SDKs
| Platform | Repository |
|---|---|
| iOS | grovs-io/grovs-ios |
| Android | grovs-io/grovs-android |
| React Native | grovs-io/grovs-react-native |
| Flutter | grovs-io/grovs-flutter |
License
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.