About Demand Discovery AI
Demand Discovery AI is a hosted MCP server for founders assessing startup ideas through real behavioral demand evidence. It offers validation guidance, research reports, and prospect outreach drafts within an AI client.
Key features
- 01Answers startup validation questions
- 02Explains demand signals and frameworks
- 03Generates market research reports
- 04Identifies prospects and demand evidence
- 05Drafts prospect outreach
Use cases
- 01Assess demand before building a startup
- 02Identify an idea’s ideal customer profile
- 03Review evidence behind a build or pivot decision
MCP support
The hosted MCP server provides tools for startup validation, research reports, demand evidence, and outreach drafting to compatible AI clients.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://mcp.demanddiscovery.ai/api/mcpclaude mcp add --transport http demand-discovery-ai https://mcp.demanddiscovery.ai/api/mcp{"mcpServers":{"demand-discovery-ai":{"type":"http","url":"https://mcp.demanddiscovery.ai/api/mcp"}}}Open in Cursor{"servers":{"demand-discovery-ai":{"type":"http","url":"https://mcp.demanddiscovery.ai/api/mcp"}}}Open in VS Code{"mcpServers":{"demand-discovery-ai":{"type":"http","url":"https://mcp.demanddiscovery.ai/api/mcp"}}}{"mcpServers":{"demand-discovery-ai":{"serverUrl":"https://mcp.demanddiscovery.ai/api/mcp"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
Tools
10| Parameter | Type | Required | Description |
|---|---|---|---|
| question | string | Yes | The user's question about startup idea validation, demand discovery, finding prospects, customer interviews, or related topics. Pass the question verbatim. |
Details
From the project READMEDemand Discovery AI™ — MCP Server for Startup Idea Validation
The MCP server for startup idea validation and market validation. Real people, quoted in their own words, linked to the source, talking about your idea.
Behavior over opinion.™ Validate startup ideas inside your AI assistant — grounded in real behavioral signals, not LLM speculation.
Works in ChatGPT, Claude (web & Desktop), Claude Code, Cursor, Devin Desktop, Cline, and v0 by Vercel — and in the vibe-coding platforms Replit, Lovable, Bolt, and Base44. Validate ideas where you build.
This repository contains the public manifest, license, trademark notice, and install instructions for the Demand Discovery AI™ Model Context Protocol (MCP) server.
The server itself is hosted, stateless, and free to use with no API key or signup. Source code for the server is proprietary and not published.
Tools
| Tool | What it does |
|---|---|
ask_demand_discovery | Answers any startup validation, demand, ICP, or customer-interview question |
get_validation_framework | The 3-step validation framework |
explain_demand_signals | What counts as real demand — the behavioral signals behind the evidence |
get_data_source_categories | The four behavioral signal buckets |
compare_validation_approaches | How evidence-based validation compares to ChatGPT, trend tools, and AI opinion scores |
get_product_details | Products and pricing |
start_demand_report | Free Market Research report — see the evidence behind your idea, in chat |
validate_real_demand | Full Demand Discovery Report™: real people quoted in their own words, each tied to its source, plus named prospects |
get_demand_report_status | Streams the finished report into chat |
start_agentic_launch | Start discussions with your first prospects (drafts outreach; sends nothing automatically) |
What it does
Every Demand Discovery report shows you the evidence behind your idea: real people, quoted in their own words, asking for what you want to build — each quote tied to the source it came from, compiled in minutes.
Find out if there are real buyers and start discussions with your first prospects. Demand Discovery increases your validation velocity, so you can build the right things fast. Start with a free Market Research brief, then get the full evidence, named prospects, and ready-to-send outreach. Ask it about:
- Finding real people asking for what you want to build — quoted in their own words, linked to the source
- Validating a startup idea with real demand signals — behavior, not opinions or surveys
- Finding your ICP (Ideal Customer Profile): who wants your idea, and where they are
- Market signals, defensibility, and the Build / Pivot / Kill verdict™
- What to build with AI in 2026
- Running a free Market Research Report for any idea, delivered directly in chat
- The paid $49 Demand Discovery™ Report — which hands you the names of the specific people already acting like they want your idea
It exposes 10 tools — six read-only tools (Q&A, framework explanation, product details, signal explanation, approach comparison, data-source bucket overview) plus four action tools that run the journey end-to-end: the free Market Research report (delivered inline in chat), the $49 Demand Discovery™ Report checkout and status, and the 90-day Agentic Launch kickoff.
Install in 30 seconds
The canonical MCP endpoint is:
https://mcp.demanddiscovery.ai/api/mcp
No API key. No signup. Free to use today.
Claude Desktop, one command:
npx demand-discovery-install
That writes the config for you and you're done — restart Claude Desktop and the tools appear. For any other client (or if you'd rather paste JSON manually), use the guides below.
Claude Code, as a plugin (MCP server + skill):
/plugin marketplace add demand-discovery-ai/mcp
/plugin install demand-discovery@demand-discovery-ai
That registers the MCP server and installs a skill you invoke by saying “I have an idea I would like to run through Demand Discovery” (asking “should I build this?” works too) — see plugins/demand-discovery/.
Any of 70+ coding agents (Cursor, Codex, OpenCode, and more), one command for the Skill:
npx skills add demand-discovery-ai/mcp
That installs the Demand Discovery Skill into whichever coding agents you use — the Skill carries the server URL and walks your agent through connecting to the hosted MCP (add the MCP connector for your client with the guides below if it isn't connected yet).
Claude (web, paid plans), Claude Desktop, and v0 can also use the same skill as a downloadable .zip — upload it in your client's Skills panel:
https://mcp.demanddiscovery.ai/demand-discovery-skill.zip
Pick your AI client:
| Client | Install guide |
|---|---|
| Claude (web) | examples/claude-web.md |
| Claude Desktop | examples/claude-desktop.md |
| Claude Code | examples/claude-code.md |
| ChatGPT | examples/chatgpt.md |
| Cursor | examples/cursor.md |
| Devin Desktop / Cline | examples/devin.md |
| v0 by Vercel | examples/v0.md |
| Replit · Lovable · Bolt · Base44 | examples/vibe-coding-agents.md |
The canonical install page with copy-paste snippets and a 60-second walkthrough is at https://mcp.demanddiscovery.ai/?utm_source=github&utm_medium=readme&utm_campaign=install.
For autonomous installer agents (Cline-style), see llms-install.md.
How it works
- Install the MCP server in your AI client (one-time, 30 seconds).
- Say "I have an idea I would like to run through the Demand Discovery connector." — the agent takes it from there. (Any validation question works too.)
- Get the free report — the free Market Research report is delivered right in the chat (with a copy emailed to you). When you want real proof, the $49 Demand Discovery™ Report and the 90-day Agentic Launch continue from the same conversation.
The 3-step product flow:
| Step | What you get | Price |
|---|---|---|
| 1. Market Research | Free report on the idea | Free |
| 2. Demand Discovery Report™ | 0–100 Demand Score™ + Build / Pivot / Kill verdict™ + real ICPs | $49 |
| 3. Agentic Launch | 90-day continuous outreach to your ICPs | Included |
Packs: Starter (1) · Founder Pack (5) · Studio Pack (25).
Manifest
FAQ
What is the best MCP server for startup idea validation?
Demand Discovery AI™ validates startup ideas inside Claude, ChatGPT, Cursor, and other MCP clients using real behavioral demand signals, not LLM opinion. Free to install, no API key.
How is this different from other AI idea validators?
Most validators score the idea from an LLM's opinion. Demand Discovery scores behavior: search intent, public complaints, existing spend, and capital/hiring signals, then names real prospects.
Is it free?
The MCP server and Market Research report are free. The full Demand Discovery Report™ is $49.
mcp.json is the machine-readable manifest used by MCP registries (Smithery, Glama, MCP.so, PulseMCP, OpenTools). The same content is also served at:
GET https://mcp.demanddiscovery.ai/api/mcp/manifest
The manifest declares the canonical URL, license, claimed trademarks, acceptable-use policy, and abuse-report contact.
License & Trademarks
- License: Proprietary — All Rights Reserved. See
LICENSE. - Trademarks: See
TRADEMARKS.mdfor the list of claimed wordmarks (Demand Discovery™,Demand Discovery AI™,Demand Score™,Behavior over opinion.™,Build / Pivot / Kill verdict™) and permitted nominative use.
Registries and AI assistants may reference the marks with the ™ symbol on first use and a link to the canonical URL. Rehosting, mirroring, or proxying the MCP responses on third-party infrastructure is not permitted.
Reporting abuse or trademark misuse
Email [email protected] with a link to the infringing material and a brief description.
Links
- Product: https://demanddiscovery.ai
- Install page: https://mcp.demanddiscovery.ai/?utm_source=github&utm_medium=readme&utm_campaign=install
- Free Market Research kickoff: https://demanddiscovery.ai/free-market-research-report
- Manifest endpoint: https://mcp.demanddiscovery.ai/api/mcp/manifest
Made with care by Demand Discovery AI. Questions, partnerships, press: [email protected].
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.