About Google Ads
Google Ads is a hosted MCP server for reading performance data and managing campaigns, ads, keywords, and budgets. It is for advertisers and AI agents; access requires Google Ads developer and OAuth credentials.
Key features
- 01Read campaign and performance data
- 02Review ROAS and search terms
- 03Pause, enable, or remove entities
- 04Adjust budgets and keyword bids
- 05Create campaigns, ads, and keywords
Use cases
- 01Compare campaign ROAS over a date range
- 02Inspect keyword and search-term performance
- 03Change campaign status or budget
- 04Create a search campaign and responsive ad
MCP support
Exposes 29 Google Ads tools to MCP clients for account queries and read/write operations. It supports MCP over HTTP.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://api.mcp.ai/p_google_adsclaude mcp add --transport http dir-google-ads https://api.mcp.ai/p_google_ads{"mcpServers":{"dir-google-ads":{"type":"http","url":"https://api.mcp.ai/p_google_ads"}}}Open in Cursor{"servers":{"dir-google-ads":{"type":"http","url":"https://api.mcp.ai/p_google_ads"}}}Open in VS Code{"mcpServers":{"dir-google-ads":{"type":"http","url":"https://api.mcp.ai/p_google_ads"}}}{"mcpServers":{"dir-google-ads":{"serverUrl":"https://api.mcp.ai/p_google_ads"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
Tools
35| Parameter | Type | Required | Description |
|---|---|---|---|
| account | string | No | |
| customer_id | string | No | |
| customer_ids | array | No |
Details
The maintainer has not added details yet. Check the README in the repository.
Comments
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.