About Local Seo Data
Local SEO Data is an MCP server for AI assistants working with local search data. Its tools cover rankings, reviews, audits, keyword research, and AI visibility, with hosted and self-run options.
Key features
- 01Local rankings and map data
- 02Review and business profile analysis
- 03Keyword and competitor research
- 04Local SEO and citation audits
- 05Geogrid ranking tracking
- 06AI visibility analysis
Use cases
- 01Check local search rankings for an area
- 02Compare business reviews with competitors
- 03Audit business profiles and local citations
- 04Track brand presence in AI answers
MCP support
It exposes 53 local SEO data tools to MCP clients, spanning search results, business profiles, keywords, audits, and AI visibility. Authentication supports OAuth or API keys.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
Tools
Local servers expose tools only once running on your machine, and the maintainer has not provided a tool list.
Details
From the project READMELocal SEO Data MCP Server
Model Context Protocol server for Local SEO Data. It gives AI assistants 53 local SEO data tools: SERP and map rankings, reviews, audits, keyword research, competitor analysis, geogrid tracking, and AI visibility scoring.
Connect once, then ask questions in plain English. Your assistant picks the right tools.
- Endpoint:
https://mcp.localseodata.com/mcp(streamable HTTP) - Docs: localseodata.com/docs/mcp-server
- Privacy policy: localseodata.com/privacy
Setup (OAuth, recommended)
Add https://mcp.localseodata.com/mcp as a connector in your client and click Connect. You'll be asked to sign in to Local SEO Data (or create an account) and approve access. You don't need to copy an API key.
Claude (claude.ai, Claude Desktop, mobile)
- Open Settings → Connectors → Add custom connector.
- Enter a name (e.g.
Local SEO Data) and the URLhttps://mcp.localseodata.com/mcp. - Click Add, then Connect, and sign in.
Claude Code
claude mcp add localseodata --transport http https://mcp.localseodata.com/mcp --scope user
Then run /mcp in Claude Code, select localseodata, and choose Authenticate.
ChatGPT and other OAuth-capable clients
Add a custom connector or remote MCP server with the URL https://mcp.localseodata.com/mcp and click Connect. Any client that supports MCP authorization will start the sign-in flow on its own.
Fallback: API key in the URL
If your client can't do OAuth, pass an API key in the URL instead:
- Sign up at localseodata.com/signup.
- Create a key in your API Keys dashboard. Keys start with
sk_live_. - Use
https://mcp.localseodata.com/mcp?key=YOUR_API_KEYas the server URL.
Example configs:
Cursor (.cursor/mcp.json or ~/.cursor/mcp.json)
{
"mcpServers": {
"localseodata": {
"url": "https://mcp.localseodata.com/mcp?key=YOUR_API_KEY"
}
}
}
VS Code (GitHub Copilot) (.vscode/mcp.json)
{
"servers": {
"localseodata": {
"type": "http",
"url": "https://mcp.localseodata.com/mcp?key=YOUR_API_KEY"
}
}
}
Windsurf (~/.codeium/windsurf/mcp_config.json)
{
"mcpServers": {
"localseodata": {
"serverUrl": "https://mcp.localseodata.com/mcp?key=YOUR_API_KEY"
}
}
}
Cline: Settings → MCP Servers → Add Remote Server, with the URL https://mcp.localseodata.com/mcp?key=YOUR_API_KEY.
You can create or revoke keys at any time in the API Keys dashboard. Treat a URL that contains your key like a password.
Available tools
53 tools in total:
| Category | Tools |
|---|---|
| SERP data | local_pack, organic_serp, maps, local_finder, local_services_ads, ai_overview, ai_mode |
| Other platforms | apple_maps, apple_business_profile, bing_local, bing_business_profile |
| AI visibility | ai_mentions, ai_visibility, ai_compare, ai_top_sources, ai_top_pages, ai_keyword_data, ai_llm_response, ai_scraper, ai_sample, ai_sample_status, ai_match |
| Business data | business_profile, profile_health, qa, business_listings, google_reviews, review_velocity, multi_platform_reviews |
| Keyword research | search_volume, keyword_overview, keyword_suggestions, related_keywords, keywords_for_site, keyword_trends |
| Audits | local_audit, citation_audit, reputation_audit, page_audit |
| Competitive intel | competitor_ads, brand_mentions, backlink_summary, backlink_gap |
| Reports | competitor_gap, local_authority, keyword_opportunities |
| Geogrid | geogrid_scan, geogrid_status |
| Locations | location_search |
| Account / utility | get_balance, history_search, history_get, ping |
AI visibility tools report on ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and AI Mode. Each tool's description lists its credit cost, and the server sends your assistant instructions on which tool fits which question.
Example prompts
- "Who ranks in the local pack for 'plumber' in Denver?"
- "Run a full local SEO audit for Mike's Plumbing in Austin, TX"
- "Compare my Google reviews to my top 3 competitors"
- "Am I listed correctly on Apple Maps and Bing?"
- "What keywords should a dentist in Portland be targeting?"
- "Map my rankings on a 5x5 geogrid for 'bakery' in Brooklyn"
- "How often does ChatGPT recommend my business for 'best pizza in Chicago'?"
Pricing
MCP calls use credits from your Local SEO Data account, the same as REST API calls. get_balance, location_search, ping, geogrid_status, ai_sample_status, history_search and history_get are free. See localseodata.com/pricing for plans, and check usage in your dashboard.
Running it yourself
HTTP server
git clone https://github.com/localseodata/mcp-server.git
cd mcp-server
npm ci
npm run build
npm start
The server listens on port 3003 by default (PORT changes it) and serves MCP at /mcp, with a health check at /health. Clients authenticate with ?key=YOUR_API_KEY or an Authorization: Bearer header. A Dockerfile is included.
Optional environment variables:
| Variable | Default | Purpose |
|---|---|---|
API_BASE_URL | https://api.localseodata.com | Local SEO Data API the tools call |
PORT | 3003 | HTTP port |
OAUTH_ENABLED | false | Advertise OAuth and accept OAuth access tokens |
OAUTH_ISSUER | https://localseodata.com | Authorization server |
MCP_RESOURCE_URL | https://mcp.localseodata.com/mcp | This server's public URL, used in OAuth metadata |
OAuth access tokens are only accepted by the API from the hosted server, so a self-hosted copy should use API keys.
stdio
For clients that launch a local process:
npm ci && npm run build
LOCALSEODATA_API_KEY=sk_live_... node dist/stdio.js
Development
npm run dev # Watch mode
npm run typecheck # Type check
npm test # Run tests
npm run build # Compile to dist/
License
MIT
Comments
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An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.