About Adweave Meta Ads
Adweave Meta Ads is an MCP server for ad operators, combining Meta Ads management with AdWeave brand, audience, and competitor workflows. It also supports Instagram publishing and data retrieval.
Key features
- 01Manage campaigns, ad sets, and ads
- 02Create and upload ad creatives
- 03Search audiences and estimate their size
- 04Retrieve performance and breakdown data
- 05Access brand, competitor, and methodology context
- 06Publish to Instagram and retrieve creator data
Use cases
- 01Manage multiple ad accounts in bulk
- 02Estimate audience size before launch
- 03Analyze ad performance and audience segments
- 04Research competitor ads
MCP support
The server exposes tools to MCP clients over Streamable HTTP and supports API Token or OAuth authentication.
Configuration
Remote servers need no local install. Pick your client, then copy the config or install in one click.
https://mcp.adweave.ai/meta-ads-mcpclaude mcp add --transport http meta-ads-mcp-brandonbevans https://mcp.adweave.ai/meta-ads-mcp{"mcpServers":{"meta-ads-mcp-brandonbevans":{"type":"http","url":"https://mcp.adweave.ai/meta-ads-mcp"}}}Open in Cursor{"servers":{"meta-ads-mcp-brandonbevans":{"type":"http","url":"https://mcp.adweave.ai/meta-ads-mcp"}}}Open in VS Code{"mcpServers":{"meta-ads-mcp-brandonbevans":{"type":"http","url":"https://mcp.adweave.ai/meta-ads-mcp"}}}{"mcpServers":{"meta-ads-mcp-brandonbevans":{"serverUrl":"https://mcp.adweave.ai/meta-ads-mcp"}}}Run commands in a terminal; paste JSON into the client’s MCP config and restart. Servers that need sign-in will prompt on first connect.
https://mcp.adweave.ai/meta-ads-mcpAuth requiredTools
Details
From the project READMEAdWeave MCP Server
The MCP server that powers the AdWeave Claude Code plugin. Covers Meta Ads campaign management plus AdWeave-specific workflow tools — brand context, avatars, beliefs, offer brief, methodology library, and competitor intelligence.
60+ tools in one MCP endpoint. Use it standalone from Claude Desktop / Cursor / any MCP client, or let the AdWeave plugin orchestrate it for you via opinionated slash commands.
Quick setup (standalone)
Add this to your MCP client config:
{
"mcpServers": {
"adweave": {
"url": "https://mcp.adweave.ai/meta-ads-mcp",
"headers": {
"Authorization": "Bearer <YOUR_ADWEAVE_API_TOKEN>"
}
}
}
}
Get your API token at adweave.ai (free tier: 50 calls/month).
If you'd rather use OAuth and pre-built slash commands for daily creative generation, metrics feedback, ad launch, creative production, and competitor research — install the AdWeave plugin instead.
Tools
Campaign management
- Create, update, duplicate, and manage campaigns / ad sets / ads
- Bulk operations across multiple ad accounts
Creative management
- Upload images and videos
- Build single-image and carousel creatives
- List previously uploaded creatives
Audience targeting
- Search interests, behaviors, demographics, geolocations
- Estimate audience size before launch
Performance insights
- Pull campaign / ad set / ad-level insights
- Demographic and placement breakdowns
- Bulk insights across many ads in one call
Brand context (AdWeave-specific)
list_brands,set_brand_context,get_current_brand_context,get_brand_profile- Brand profile includes ad account IDs, page/IG IDs, pixel, landing URL, colors, fonts, voice notes
AdWeave AI foundation
get_avatars— buyer personas with rich evidence, scoped to your orgget_offer_brief— product / pricing / funnel / differentiation dataget_beliefs— Phase-1 and Phase-2 beliefs, auto-synthesized via Claude if unsetget_research_notes— aggregated avatar evidence + competitor context
Methodology library
get_adweave_methodology— AdWeave's argumentation framework, copy rules, two-phase belief system, image-generation guide, Meta safe zones, and per-skill procedures. Served auth-gated.
Competitor intelligence
get_competitor_intelligence— live competitor ad summaries from the AdWeave discovery pipeline (Meta Ad Library scraping + LLM pattern analysis)
- Post to Instagram, fetch creator media, creator insights
Transport & auth
| Property | Value |
|---|---|
| Protocol | MCP (Model Context Protocol) |
| Transport | Streamable HTTP |
| Auth | API Token (aw_ prefix) or OAuth |
| Endpoint | https://mcp.adweave.ai/meta-ads-mcp |
| Connector name | adweave |
Pricing
| Plan | Calls / month |
|---|---|
| Free | 50 |
| Starter | 500 |
| Pro | Unlimited |
See adweave.ai/pricing for current pricing.
Links
- Plugin — opinionated Claude Code plugin that wraps this MCP in six slash commands
- Website
- Pricing
- MCP Registry —
ai.adweave/adweave-mcp
License
MIT
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.