Parsley - Buyer Intent Signals

Parsley MCP Server

A Model Context Protocol server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your Parsley account to AI assistants like Claude Desktop and Cursor.

What it does

Ask your AI assistant natural questions about your leads:

• "Which leads went hot this week?"
• "Show me the MEDDIC gaps for recent conversations"
• "Any high-intent visitors that nobody's followed up on?"
• "What are people asking that my chatbot can't answer?"

If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.

Setup

1. Get your API key

Generate an API key at parsley.id/hub/api-keys. You need a Parsley account with the chatbot enabled.

2. Configure Claude Desktop

Add to your Claude Desktop config file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

3. Configure Cursor

Add to your Cursor MCP settings (.cursor/mcp.json):

{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

Environment variables

Variable	Required	Description
PARSLEY_API_KEY	Yes	Your Parsley API key (pk_live_...)
PARSLEY_BASE_URL	No	API base URL (defaults to https://www.parsley.id)

Tools (8)

Every account

Tool	Description
get_analytics_summary	Dashboard overview - profile views, conversations, lead quality breakdown, top topics, conversion rate

With conversation balance

Tool	Description
get_conversations	List recent conversations with filtering by lead quality, intent signal, date range
get_conversation_detail	Full conversation detail - MEDDIC signals with evidence quotes, engagement, enrichment, discovery field values
get_hot_leads	Hot and warm leads with MEDDIC evidence - the morning briefing tool
search_by_intent	Find conversations by MEDDIC signals, intent score, or topic
get_knowledge_gaps	Unanswered chatbot questions grouped by topic and frequency
get_lead_enrichment	Extracted company, role, timeline, and budget context from conversations
get_meddic_summary	Aggregate MEDDIC signal distribution - per-signal counts, top combinations

Prompts (5)

Predefined workflow templates that appear in Claude's prompt picker.

Prompt	Cross-MCP	Description
morning_briefing	Yes	Hot leads summary with follow-up priorities. Cross-references CRM if connected.
stale_leads_check	Yes	Qualified leads with no recent CRM activity. Requires a CRM MCP.
coaching_gaps	No	MEDDIC gaps with suggested follow-up questions for each lead.
content_opportunities	No	Knowledge gaps turned into blog post, chatbot doc, and FAQ suggestions.
deal_prep	Optional	Pre-call briefing on a company/person. Pulls CRM context if available.

Cross-MCP workflows

Prompts marked "Cross-MCP" work with any CRM that has an MCP server. Connect both Parsley and your CRM's MCP to Claude, and the prompts will orchestrate across both automatically. No extra configuration needed.

Tested with: Attio, HubSpot, Salesforce, Copper, Pipedrive.

Access

• get_analytics_summary runs on every account
• The other 7 tools and all 5 prompts require conversation balance - every new account gets 10 free conversations, then it is 25¢ each

See parsley.id/pricing.

Agencies

Every tool accepts an optional client parameter: pass a managed client's org id to query that client's data instead of your own. The API key owner must hold an admin-equivalent membership in the client org - validated server-side, so a key can never reach data its owner couldn't see in the dashboard.

Development

git clone https://github.com/peterjduffy/parsley-mcp.git
cd parsley-mcp
npm install
npm run build
PARSLEY_API_KEY=pk_live_xxx node dist/index.js

License

MIT