About seo-tools
seo-tools is an MCP server for SEO practitioners and AI agents, offering paid API access to content briefs, keyword research, SERP analysis, backlink profiles, and on-page audits. Requests can be settled in USDC on Base through x402.
Key features
- 01Generate content briefs
- 02Retrieve keyword metrics
- 03Analyze SERP results
- 04Inspect backlink profiles
- 05Run on-page SEO audits
Use cases
- 01Plan content structure for target keywords
- 02Compare keyword volume and competition
- 03Review search results for a location
- 04Check site links and technical page issues
MCP support
Exposes SEO tools to MCP-compatible AI agents and proxies requests to the SEO API. When a payment address is configured, it attaches x402 payment details for USDC settlement on Base.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
Tools
5Saved tool list · updated 3w ago
| Parameter | Type | Required | Description |
|---|---|---|---|
| keyword | string | Yes | Target keyword for the content brief |
| language | string | No | Language code (default: 'en') |
| location | string | No | Optional location/geo targeting (e.g. 'United States', 'Florida') |
Details
From the project README@seodesignlab/mcp-server
MCP (Model Context Protocol) server for SEODesignLab's x402-protected SEO endpoints.
Expose professional SEO tools — content briefs, keyword research, SERP analysis, backlink profiles, and on-page audits — to any MCP-compatible AI agent (Claude Desktop, Cursor, VS Code Copilot, etc.) with automatic x402 micropayment handling on Base.
Tools
| Tool | Endpoint | Price | Description |
|---|---|---|---|
get_content_brief | /api/briefs/ | $2.00 | Generate a POP content brief with keyword analysis, LSI terms, and content structure |
keyword_research | /api/dataforseo/keywords/ | $1.50 | Search volume, CPC, and competition difficulty for a keyword |
serp_analysis | /api/dataforseo/serp/ | $2.00 | Top 10 organic results with domain metrics and SERP features |
backlink_profile | /api/dataforseo/backlinks/ | $3.00 | Referring domains, link metrics, and anchor text distribution |
on_page_audit | /api/dataforseo/audit/ | $2.50 | Full on-page SEO audit — meta, headings, images, links, speed |
All prices are in USDC on Base and settled via the x402 protocol.
Quick Start
Install
npm install @seodesignlab/mcp-server
# or
npx @seodesignlab/mcp-server
Environment Variables
| Variable | Default | Description |
|---|---|---|
SEO_API_BASE | https://seodesignlab-paywall.seodesignlab.workers.dev | Base URL of the SEO API (CF Worker paywall) |
X402_PAY_TO | (none) | Base wallet address for x402 payments. When set, payment headers are attached automatically. |
X402_NETWORK | base | Network for x402 settlement |
Configuration
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"seodesignlab-seo": {
"command": "npx",
"args": ["-y", "@seodesignlab/mcp-server"],
"env": {
"SEO_API_BASE": "https://seodesignlab-paywall.seodesignlab.workers.dev",
"X402_PAY_TO": "0xc78e3D02622061961156a18E10bbbF07d8e94529",
"X402_NETWORK": "base"
}
}
}
}
Config file locations:
- macOS:
~/Library/Application Support/Claude/claude_desktop_config.json - Windows:
%APPDATA%\Claude\claude_desktop_config.json
Cursor
Add to your Cursor MCP settings (.cursor/mcp.json in your project root or global settings):
{
"mcpServers": {
"seodesignlab-seo": {
"command": "npx",
"args": ["-y", "@seodesignlab/mcp-server"],
"env": {
"SEO_API_BASE": "https://seodesignlab-paywall.seodesignlab.workers.dev",
"X402_PAY_TO": "0xc78e3D02622061961156a18E10bbbF07d8e94529",
"X402_NETWORK": "base"
}
}
}
}
VS Code (Copilot)
Add to your VS Code MCP settings (.vscode/mcp.json):
{
"servers": {
"seodesignlab-seo": {
"type": "stdio",
"command": "npx",
"args": ["-y", "@seodesignlab/mcp-server"],
"env": {
"SEO_API_BASE": "https://seodesignlab-paywall.seodesignlab.workers.dev",
"X402_PAY_TO": "0xc78e3D02622061961156a18E10bbbF07d8e94529",
"X402_NETWORK": "base"
}
}
}
}
Usage Examples
Once configured, the SEO tools appear automatically in your AI agent. Just ask:
Content Brief
Generate a content brief for "HVAC repair Brooklyn"
→ Calls get_content_brief → Returns POP brief with LSI terms, word count targets, heading structure.
Keyword Research
What's the search volume and CPC for "roofing contractor Tampa"?
→ Calls keyword_research → Returns monthly volume, CPC, competition score.
SERP Analysis
Show me the top 10 results for "dentist near me" in Rockville Centre
→ Calls serp_analysis → Returns top 10 results with domain authority, titles, descriptions.
Backlink Profile
Analyze the backlink profile of seodesignlab.com
→ Calls backlink_profile → Returns referring domains, link counts, domain rating.
On-Page Audit
Audit https://drbrattrvc.com/services/teeth-whitening/
→ Calls on_page_audit → Returns meta analysis, heading structure, image coverage, technical issues.
x402 Payment Flow
AI Agent (Claude, Cursor, etc.)
│
▼
MCP Server (this package)
│
▼ Adds X-Payment-* headers
Cloudflare Worker (x402 paywall)
│
├── Payment valid? ──► YES ──► Proxy to SEO API ──► Return data
│
└── No payment? ──► 402 + x402 settlement instructions
When X402_PAY_TO is configured, the MCP server attaches payment headers to every request. The Cloudflare Worker validates the x402 payment and either:
- Paid → Forwards the request to the SEO backend on Render, returns the result.
- Unpaid → Returns a
402 Payment Requiredwith the price, wallet address, and settlement instructions.
x402 Client Integration
For production use, pair this MCP server with an x402-compatible client that can automatically settle micropayments. The server is designed to be payment-agnostic — it works with or without an x402 client.
API Endpoints
The MCP server proxies to these backend endpoints at SEO_API_BASE:
POST /api/briefs/
Request:
{
"keyword": "HVAC repair Brooklyn",
"location": "United States",
"language": "en"
}
Response: Full POP content brief with keyword analysis, LSI terms, recommended structure.
POST /api/dataforseo/keywords/
Request:
{
"keyword": "roofing contractor Tampa",
"location": "United States",
"language": "en"
}
Response: Search volume, CPC, competition, related keywords.
POST /api/dataforseo/serp/
Request:
{
"keyword": "dentist near me",
"location": "United States",
"language": "en"
}
Response: Top 10 organic results with titles, URLs, descriptions, and domain metrics.
POST /api/dataforseo/backlinks/
Request:
{
"domain": "seodesignlab.com"
}
Response: Referring domains, backlinks count, domain rating, anchor distribution.
POST /api/dataforseo/audit/
Request:
{
"url": "https://drbrattrvc.com/services/teeth-whitening/"
}
Response: Meta title/description analysis, heading structure, image alt coverage, link counts, page speed, content quality, technical issues.
Development
# Install dependencies
npm install
# Build
npm run build
# Run locally (stdio transport)
npm run dev
# Type check
npx tsc --noEmit
Testing with MCP Inspector
npx @modelcontextprotocol/inspector node dist/index.js
Publishing
⚠️ Don't publish yet! Wait until the Cloudflare Worker paywall is deployed and live.
When ready:
npm run build
npm publish --access public
License
MIT © SEODesignLab
Comments
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An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.