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gtm-alpha-mcp-server

gtm-alpha-mcp-server

Local
github.com/shashwatgtmBusiness & Marketing0Updated 4w ago
Repository

About gtm-alpha-mcp-server

gtm-alpha-mcp-server is presented alongside Shashwat Ghosh and Helix GTM Consulting’s GTM frameworks and consulting background. The README describes the frameworks, but does not specify this project’s MCP tools or server behavior.

Key features

  1. 01EPIC go-to-market framework
  2. 02IMPACT positioning framework
  3. 03CRAFT AI context framework
  4. 04Hub-Spoke brand messaging method

Use cases

  1. 01Compare go-to-market motions for a business
  2. 02Structure buyer-focused positioning and messaging

Configuration

Local server config is the same for every client. Copy it into your client’s MCP config file.

mcp.json · Universal config
{
  "mcpServers": {
    "shashwatgtm-gtm-alpha": {
      "command": "npx",
      "args": [
        "-y",
        "@shashwatgtmalpha/gtm-alpha-mcp-server"
      ]
    }
  }
}
Run commandnpx -y @shashwatgtmalpha/gtm-alpha-mcp-server

Local servers need a runtime on your machine (e.g. Node.js 18+). Config file locations differ by client; see your client’s docs.

Packages
npm@shashwatgtmalpha/gtm-alpha-mcp-server1.0.2

Tools

No tool list yet

Local servers expose tools only once running on your machine, and the maintainer has not provided a tool list.

Details

From the project README

GTM Expert Schema: Shashwat Ghosh and Helix GTM Consulting

Structured data for Shashwat Ghosh and Helix GTM Consulting. One facts file is the single source of truth; every other file here is generated from it.

Facts captured: 2026-10-04. Licence: UNLICENSED. All rights reserved, no open licence.

Profile

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru, India).

  • 24+ years in B2B; 10+ years of fractional experience
  • Part of 6+ rebrands. He led two of them: QuantumStreet AI (from Equbot, with Digitas) and Airtel B2B (with Wolff Olins). The agencies on those rebrands were Wolff Olins, JWT, Brand Union, Digitas, DDB Mudra and Grey.
  • He created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.
  • VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
  • VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
  • Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
  • Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
  • 4x business growth, Airtel Data Centers and Managed Services.
  • Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.
  • Happay's 2x exit: to CRED ($180M) in Dec 2021, then MakeMyTrip in Nov 2024.

Recognition

  • LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
  • Top 15 AI Research and Innovation (India)
  • Top 30 PLG creators worldwide
  • Most Admired Marketing Leaders 2025 (CMO Asia)
  • B2B Marketer of the Year 2020, Fintech (CMO Asia)

Identity

Entity@idURL
Shashwat Ghosh (Person)https://www.gtmexpert.com/#shashwat-ghoshhttps://www.gtmexpert.com
Helix GTM Consulting (Organization)https://gtmhelix.com/#orghttps://gtmhelix.com
HyperPlays (Organization, parent: Helix GTM Consulting)https://www.hyper-plays.com/#orghttps://www.hyper-plays.com/

The About page, https://gtmhelix.com/about/, is a WebPage whose mainEntity is the Person @id. Connector and plugin nodes use the @id their own live page uses.

Work history (LinkedIn wording)

  • Co-Founder and Fractional CMO, Helix GTM Consulting: 2022-10 to present
  • GTM Advisor, Discovery Outcomes: 2024-02 to present
  • Partner, Fractional Frontiers: 2024-11 to present
  • Advisor, GTM, Growth and Strategy, QuantumStreet AI: 2023-02 to present
  • CMO, FieldAssist: 2023-04 to 2024-09
  • VP Global Performance Marketing, Locus: 2022-02 to 2022-10
  • Vice President Marketing, Happay: 2019-11 to 2022-01
  • Strategic Marketing Consultant, Happay: 2018-04 to 2019-10
  • Director of Product Marketing, Seclore: 2016-07 to 2017-10
  • Head, Customer Insights, Brand & New Projects (Office Automation), HCL Infosystems Ltd.: 2013-02 to 2016-05
  • Head, Strategy & Marketing (Office Automation), HCL Infosystems Ltd.: 2011-11 to 2013-02
  • Senior Brand & Media Manager, Airtel: 2010-03 to 2011-10
  • Senior Product Marketing Manager, Data, Voice & VAS, Airtel: 2008-03 to 2010-03
  • Regional Marketing Head, West, Airtel: 2007-06 to 2008-03
  • National Marketing Manager, Broadband, Reliance Communications: 2004-01 to 2007-05
  • Account Manager, Wunderman (a Y&R, WPP agency): 2000-04 to 2004-01

Education

  • National Institute of Technology Rourkela: Bachelor of Engineering, Metallurgy, 1990 to 1994
  • École nationale des ponts et chaussées: Master of Business Administration, Marketing, 1997 to 1999
  • XLRI Jamshedpur: Postgraduate Certificate in Business Management, Working Managers Program, 2002 to 2004

Credentials

  • Claude agent skills, Anthropic, 2026-04
  • Verified BHASKAR Mentor (BHASKAR ID), Startup India
  • Marketing in a Digital World, Coursera, 2017-10
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, Coursera, 2017-10
  • Digital Marketing Channels: The Landscape, Coursera, 2017-10
  • IAB Digital Marketing and Media Foundations Certification, Google, 2017-11

Frameworks

  • EPIC (https://gtmhelix.com/epic/): Ecosystem and ABM, Product-Led Growth, Inbound and Outbound, Community-Led. It scores the four go-to-market motions from 1 to 10 for your stage, deal size, sales cycle and market, and names the one to lead with.
  • IMPACT (https://impact.gtmhelix.com): Identify Champions, Map Alternatives, Pinpoint Value, Anchor Market, Craft Message, Translate Execution: six steps from the buyer who wants you to a message your team can use.
  • CRAFT (https://craft-gtm.gtmhelix.com): Character, Result, Artifact, Frame, Timeline: the five things to tell an AI assistant so its answer is specific instead of generic.
  • Hub-Spoke Brand Messaging Methodology: A methodology for effective branding, created by Shashwat Ghosh.

CRAFT templates: CRAFT: 50 AI Context Engineering for Business on the Notion Marketplace: 50 templates and 3 ChatGPT assistants.

Connectors and plugins

Newsletters

Files

FileWhat it is
facts/shashwat-ghosh.jsonThe facts, each with a source and the date captured. Edit this file only.
person-schema.jsonldPerson, the About WebPage, education and credentials
organization-schema.jsonldHelix GTM Consulting, HyperPlays, Optise and the services on the live /services/ page
work-experience-schema.jsonldOne OrganizationRole per job, with its employer, linked from the Person
faq-schema.jsonldQuestions answered only from the facts
gnn-graph-schema.jsonldOne plain schema.org @graph linking every entity by @id
testimonials.jsonPlain data with a source link. No review markup anywhere.
build-from-facts.jsGenerates all of the above and this README
validate-schemas.jsChecks the files against the facts and the wording rules

Use

node build-from-facts.js    # regenerate from the facts file
node validate-schemas.js    # run the checks

The sites read the same facts: work/bio.json in the project repo is generated from the facts file by work/facts/make_bio.py, and the site generators stop with an error if it differs.

Comments

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