Bing Webmaster & IndexNow MCP

Bing Webmaster Tools & IndexNow MCP Server

High-signal Model Context Protocol (MCP) server for Microsoft Bing Webmaster Tools and IndexNow instant search engine indexing.

Companion to google-search-console-mcp for agentic SEO, search analytics, and automated indexing pipelines.

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Capabilities & Tools

1. get_user_sites(apikey?): List all verified and unverified domains, authentication codes, and DNS verification records.
2. get_query_stats(site_url, apikey?): Retrieve search performance metrics (clicks, impressions, CTR %, average click and impression positions) broken down by query, with aggregated totals calculated server-side.
3. get_page_stats(site_url, apikey?): Fetch URL-level traffic and performance metrics for top pages.
4. get_crawl_issues(site_url, apikey?): Inspect crawl errors, HTTP status diagnostics (404s, 500s), and in-link severity encountered by Bingbot.
5. submit_urls(site_url, urls, apikey?, indexnow_key?): Dual-submit URLs for immediate indexing via both the Bing Webmaster API and the IndexNow open protocol (https://api.indexnow.org/indexnow).
6. doctor(): Run diagnostics on API credentials, IndexNow key setup, telemetry opt-out status, and test beds.
7. skills_list() / skill_read(name): Access dynamic workflow playbooks (e.g. bing-webmaster-audit, indexnow-instant-indexing) loaded from GitHub.
8. check_for_updates(): Verify against PyPI for newer releases.

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Installation

Python (uvx - Recommended)

uvx bing-webmaster-mcp

Node / npm (npx)

npx bing-webmaster-tools-mcp

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Configuration

Set the environment variables in your MCP client configuration:

• BING_WEBMASTER_API_KEY: Your Bing Webmaster Tools API key.
• INDEXNOW_KEY (Optional): Your IndexNow API key for instant multi-engine indexing.

Claude Desktop

Add to ~/Library/Application Support/Claude/claude_desktop_config.json:

{
  "mcpServers": {
    "bing-webmaster": {
      "command": "uvx",
      "args": ["bing-webmaster-mcp"],
      "env": {
        "BING_WEBMASTER_API_KEY": "YOUR_BING_API_KEY",
        "INDEXNOW_KEY": "YOUR_INDEXNOW_KEY"
      }
    }
  }
}

Or via npx:

{
  "mcpServers": {
    "bing-webmaster": {
      "command": "npx",
      "args": ["-y", "bing-webmaster-tools-mcp"],
      "env": {
        "BING_WEBMASTER_API_KEY": "YOUR_BING_API_KEY"
      }
    }
  }
}

Cursor

Add to .cursor/mcp.json:

{
  "mcpServers": {
    "bing-webmaster": {
      "command": "uvx",
      "args": ["bing-webmaster-mcp"],
      "env": {
        "BING_WEBMASTER_API_KEY": "YOUR_BING_API_KEY"
      }
    }
  }
}

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How to Get Credentials

Bing Webmaster Tools API Key

1. Sign in to Bing Webmaster Tools.
2. Click the Settings gear icon in the top right corner.
3. Select API Access > API Key.
4. Click Generate API Key (or copy existing key).

IndexNow Key

1. Generate an 8-128 character hex key or UUID.
2. Host a text file named <your-key>.txt containing only the key at your website root (e.g., https://example.com/<your-key>.txt).
3. Set INDEXNOW_KEY="<your-key>".

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Error Handling & Model UX

Every error message is classified so AI agents know whether to ask for human help or self-correct:

• [INPUT_FIXABLE]: Malformed URLs, host mismatches, or missing arguments. Correctable by the model.
• [ENVIRONMENT_FIXABLE: STOP & ASK HUMAN]: Missing or unauthorized API keys, or unverified sites. Stop and request human intervention.
• [TRANSIENT]: Rate limits (HTTP 429) or upstream downtime. Safe to retry after a pause.

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Telemetry & Privacy

This server includes anonymous usage telemetry to monitor tool performance and errors. To opt out completely, set either:

export DO_NOT_TRACK=1
# or
export MCP_TELEMETRY_OPT_OUT=1

API keys, URLs, and sensitive arguments are strictly redacted before transmission.

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License

MIT © Surendran B