About Swotpal — Swot Analysis
Swotpal is an MCP server for AI agents that generates SWOT analyses and company comparisons, and lets users browse prepared examples. It is intended for MCP clients such as Claude, Cursor, and Windsurf.
Key features
- 01Generate SWOT analyses
- 02Compare two companies
- 03List and retrieve saved analyses
- 04Browse 100+ industry examples
Use cases
- 01Assess a company's strengths and risks
- 02Compare two competing brands
- 03Retrieve a saved analysis
- 04Find SWOT examples for an industry
MCP support
It exposes tools for SWOT analysis, competitive comparisons, saved-analysis lookup, and example browsing to MCP clients.
Configuration
Local server config is the same for every client. Copy it into your client’s MCP config file.
npx -y @swotpal/mcp-serverSWOTPAL_API_KEYSecretSWOTPal API key from swotpal.com dashboardLocal servers need a runtime on your machine (e.g. Node.js 18+). Config file locations differ by client; see your client’s docs.
Tools
5Saved tool list · updated 3w ago
| Parameter | Type | Required | Description |
|---|---|---|---|
| topic | string | Yes | Company, brand, or topic to analyze (e.g. 'Tesla 2026') |
| language | string | No | Language code: en, ja, zh_TW, zh, ko, vi, pt, de, es, fr, it, ru |
Details
From the project READMESWOTPal MCP Server
SWOT analysis tools for AI agents. Use in Claude Desktop, Cursor, Windsurf, and any MCP-compatible client.
Generate professional SWOT analyses, competitive comparisons, and browse 100+ pre-built examples — all from your AI assistant.
Quick Start
1. Get your API Key
Sign up at swotpal.com and generate an API key from your dashboard.
2. Configure your MCP client
Claude Desktop — Edit ~/Library/Application Support/Claude/claude_desktop_config.json:
{
"mcpServers": {
"swotpal": {
"command": "npx",
"args": ["-y", "@swotpal/mcp-server"],
"env": {
"SWOTPAL_API_KEY": "sk_live_your_key_here"
}
}
}
}
Cursor — Add to your MCP settings (Settings > MCP Servers):
{
"swotpal": {
"command": "npx",
"args": ["-y", "@swotpal/mcp-server"],
"env": {
"SWOTPAL_API_KEY": "sk_live_your_key_here"
}
}
}
Windsurf — Same JSON format in your MCP configuration.
3. Use it
Ask your AI agent:
- "Generate a SWOT analysis for Tesla"
- "Compare Netflix vs Disney+"
- "Show me my saved analyses"
- "Browse SWOT examples in healthcare"
Tools
| Tool | Description |
|---|---|
generate_swot | SWOT analysis for any company, brand, product, or topic |
generate_versus | Side-by-side competitive comparison of two companies |
list_analyses | List your saved analyses with pagination |
get_analysis | Get full details of a saved analysis by ID |
browse_examples | Browse 100+ pre-built industry SWOT examples |
Supported Languages
English, Japanese, Traditional Chinese, Simplified Chinese, Korean, Vietnamese, Portuguese, German, Spanish, French, Italian, Russian
Example Output
## SWOT Analysis: Tesla 2026
### Strengths
- Global EV market leader with 20%+ market share
- Vertically integrated manufacturing and battery production
- Supercharger network as competitive moat
...
### Weaknesses
- Quality control issues persist across models
- CEO distraction risk with multiple ventures
...
View & edit: https://swotpal.com/editor/abc123
Remaining usage: 47
Links
- SWOTPal — AI-powered SWOT analysis platform
- Examples — 100+ company SWOT examples
- Blog — Strategic analysis articles
- API Docs — REST API documentation
License
MIT
Comments
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.