About activation-map
activation-map is a marketing skill for turning customer segments and insights into coordinated actions. It maps plays, owners, channel and asset needs, KPIs, and feedback so cross-functional teams can track execution.
Key features
- 01Summarize segments and business goals
- 02Map plays to owners and timing
- 03Specify channel and asset needs
- 04Define KPIs and review cadence
- 05Capture feedback for iteration
Use cases
- 01Coordinate marketing, sales, CS, and product teams
- 02Plan campaigns for newly defined segments
- 03Track adoption and segment-driven campaign performance
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/activation-mapin Claude Code to confirm it loaded.
Details
From the project READMEActivation Map Skill
When to Use
- After defining new customer segments or insights that require action.
- Aligning marketing, sales, CS, and product teams on who owns what.
- Tracking adoption and performance of segment-driven campaigns.
Framework
- Segment/Insight Summary – describe target segments, size, and business goal.
- Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
- Channel & Asset Needs – specify content, tooling, and integrations required.
- Measurement – define KPIs, dashboards, and review cadence.
- Feedback Loop – gather learnings, update plays, and inform next iteration.
Templates
- Activation matrix (segment, play, owner, timing, KPI).
- Brief template for play owners.
- Scorecard format for exec reviews.
Tips
- Keep owners accountable by including due dates and status fields.
- Tie KPIs back to the original segmentation goal for clarity.
- Pair with
segmentation-frameworkupdates to maintain alignment.
Comments
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