ad-angle-miner

Ad Angle Miner

Dig through customer voice data — reviews, Reddit, support tickets, competitor ads — to extract the specific language, pain points, and outcome desires that make ads convert. The output is an angle bank your team can pull from for any campaign.

Core principle: The best ad angles aren't invented in a brainstorm. They're extracted from what real people are already saying. This skill finds those angles and ranks them by strength of evidence.

When to Use

• "What angles should we run in our ads?"
• "Find pain points we can use in ad copy"
• "What are people complaining about with [competitors]?"
• "Mine reviews for ad messaging"
• "I need fresh ad angles — not the same tired stuff"

Phase 0: Intake

1. Your product — Name + what it does in one sentence
2. Competitors — 2-5 competitor names (for review mining)
3. ICP — Who are you targeting? (role, company stage, pain)
4. Data sources to mine (pick all that apply):
   • G2/Capterra/Trustpilot reviews (yours + competitors)
   • Reddit threads in relevant subreddits
   • Twitter/X complaints or praise
   • Support tickets or NPS comments (paste or file)
   • Competitor ads (Meta + Google)
5. Any angles you've already tested? — So we can skip those

Phase 1: Source Collection

1A: Review Mining

Run review-scraper for your product and each competitor:

python3 skills/review-scraper/scripts/scrape_reviews.py \
  --product "<product_name>" \
  --platforms g2,capterra \
  --output json

Focus on:

• 1-2 star reviews of competitors — Pain they're failing to solve
• 4-5 star reviews of you — Outcomes that delight buyers
• 4-5 star reviews of competitors — Strengths you need to counter or match
• Review language patterns — Exact phrases buyers use

1B: Reddit/Community Mining

Run reddit-scraper for relevant subreddits:

python3 skills/reddit-scraper/scripts/scrape_reddit.py \
  --query "<product category> OR <competitor> OR <pain keyword>" \
  --subreddits "<relevant_subreddits>" \
  --sort relevance \
  --time month \
  --limit 50

Extract:

• Questions people ask before buying
• Complaints about current solutions
• "I wish [product] would..." statements
• Comparison threads (vs discussions)

1C: Twitter/X Mining

Run twitter-scraper:

python3 skills/twitter-scraper/scripts/scrape_twitter.py \
  --query "<competitor> (frustrating OR broken OR hate OR love OR switched)" \
  --max-results 50

1D: Competitor Ad Mining (Optional)

Run ad-creative-intelligence to see what angles competitors are currently using. This reveals:

• Angles they've validated (long-running ads = working)
• Angles they're testing (new ads)
• Angles nobody is running (white space)

1E: Internal Data (Optional)

If the user provides support tickets, NPS comments, or sales call transcripts — ingest and tag with the same framework below.

Phase 2: Angle Extraction

Process all collected data through this extraction framework:

Angle Categories

Category	What to Look For	Ad Power
Pain angles	Specific frustrations with status quo or competitors	High — pain motivates action
Outcome angles	Desired results buyers describe in their own words	High — positive aspiration
Identity angles	How buyers describe themselves or want to be seen	Medium — emotional resonance
Fear angles	Risks of NOT switching or acting	Medium — loss aversion
Competitive displacement	Specific reasons people switched from a competitor	Very high — direct comparison
Social proof angles	Outcomes or metrics buyers cite in reviews	High — credibility
Contrast angles	Before/after or old way/new way framings	High — clear value prop

For Each Angle, Extract:

1. The angle — One-sentence framing
2. Proof quotes — 2-5 verbatim quotes from sources
3. Source count — How many independent sources mention this?
4. Competitor weakness? — Does this exploit a specific competitor's gap?
5. Emotional register — Frustration / Aspiration / Fear / Relief / Pride
6. Recommended format — Search ad / Meta static / Meta video / LinkedIn / Twitter

Phase 3: Scoring & Ranking

Score each angle on:

Factor	Weight	Description
Evidence strength	30%	Number of independent sources mentioning it
Emotional intensity	25%	How strongly people feel about this (language intensity)
Competitive differentiation	20%	Does this set you apart, or could any competitor claim it?
ICP relevance	15%	How closely does this match the target buyer's world?
Freshness	10%	Is this angle already overused in competitor ads?

Total score out of 100. Rank all angles.

Phase 4: Output Format

# Ad Angle Bank — [Product Name] — [DATE]

Sources mined: [list]
Total angles extracted: [N]
Top-tier angles (score 70+): [N]

---

## Tier 1: Highest-Conviction Angles (Score 70+)

### Angle 1: [One-sentence angle]
- **Category:** [Pain / Outcome / Identity / Fear / Displacement / Proof / Contrast]
- **Score:** [X/100]
- **Emotional register:** [Frustration / Aspiration / etc.]
- **Proof quotes:**
  > "[Verbatim quote 1]" — [Source: G2 review / Reddit / etc.]
  > "[Verbatim quote 2]" — [Source]
  > "[Verbatim quote 3]" — [Source]
- **Source count:** [N] independent mentions
- **Competitor weakness exploited:** [Competitor name + specific gap, or "N/A"]
- **Recommended formats:** [Search ad headline / Meta static / Video hook / etc.]
- **Sample headline:** "[Draft headline using this angle]"
- **Sample body copy:** "[Draft 1-2 sentence body]"

### Angle 2: ...

---

## Tier 2: Worth Testing (Score 50-69)

[Same format, briefer]

---

## Tier 3: Emerging / Low-Evidence (Score < 50)

[Brief list — angles with potential but insufficient evidence]

---

## Competitive Angle Map

| Angle | Your Product | [Comp A] | [Comp B] | [Comp C] |
|-------|-------------|----------|----------|----------|
| [Angle 1] | Can claim ✓ | Weak here ✗ | Also claims | Not relevant |
| [Angle 2] | Strong ✓ | Strong | Weak ✗ | Not relevant |
...

---

## Recommended Test Plan

### Week 1-2: Test Tier 1 Angles
- [Angle] → [Format] → [Platform]
- [Angle] → [Format] → [Platform]

### Week 3-4: Test Tier 2 Angles
- [Angle] → [Format] → [Platform]

Save to clients/<client-name>/ads/angle-bank-[YYYY-MM-DD].md.

Cost

Component	Cost
Review scraper (per product)	~$0.10-0.30 (Apify)
Reddit scraper	~$0.05-0.10 (Apify)
Twitter scraper	~$0.10-0.20 (Apify)
Ad scraper (optional)	~$0.40-1.00 (Apify)
Analysis	Free (LLM reasoning)
Total	~$0.25-1.60

Tools Required

• Apify API token — APIFY_API_TOKEN env var
• Upstream skills: review-scraper, reddit-scraper, twitter-scraper
• Optional: ad-creative-intelligence (for competitor ad angles)

Trigger Phrases

• "Mine ad angles from reviews"
• "What angles should we run?"
• "Find pain language for our ads"
• "Build an ad angle bank for [client]"
• "What are people complaining about with [competitor]?"