ad-copy-generator

Ad Copy Generator

Generate platform-optimized advertising copy with multiple variations for A/B testing.

Supported Platforms

Platform	Ad Types	Key Constraints
Google Ads	Search, Display, YouTube	Headlines 30 chars, Descriptions 90 chars
Meta (FB/IG)	Image, Video, Carousel, Stories	Primary text 125 chars, Headline 40 chars
LinkedIn	Sponsored Content, Message Ads, Text Ads	Intro 150 chars, Headline 70 chars
TikTok	In-Feed, TopView, Spark	Text 100 chars, CTA driven

How to Use

Basic Usage

Generate 5 Google Ads variations for a project management SaaS targeting startups

Create Meta ad copy for a B2B lead generation campaign about [product]

Write LinkedIn ads for promoting a webinar about [topic]

Advanced Usage

Create an A/B test framework with 10 headline variations and 5 description variations for:
- Product: [description]
- Target: [audience]
- Goal: [conversions/awareness/leads]
- USP: [unique selling point]

Output Format

Google Ads (Responsive Search Ads)

CAMPAIGN: [Campaign Name]
TARGET AUDIENCE: [Description]
GOAL: [Conversions/Clicks/Awareness]

HEADLINES (15 required, 30 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props (5):
1. [Headline] (XX chars)
2. [Headline] (XX chars)
...

Features (5):
6. [Headline] (XX chars)
...

Social Proof (3):
11. [Headline] (XX chars)
...

CTAs (2):
14. [Headline] (XX chars)
15. [Headline] (XX chars)

DESCRIPTIONS (4 required, 90 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [Primary value prop + CTA] (XX chars)
D2: [Feature list + differentiator] (XX chars)
D3: [Social proof + urgency] (XX chars)
D4: [Backup generic] (XX chars)

RECOMMENDED PINNING:
- Pin H1 to Position 1: [Best headline]
- Pin D1 to Position 1: [Best description]

Meta Ads (Facebook/Instagram)

CAMPAIGN: [Campaign Name]
OBJECTIVE: [Traffic/Conversions/Lead Gen]
PLACEMENT: [Feed/Stories/Reels]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Primary Text (125 chars for above-fold):
[Copy that hooks immediately]

Headline (40 chars):
[Benefit-focused headline]

Description (30 chars, optional):
[Supporting text]

CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]

Full Primary Text (if needed):
[Expanded copy for longer format]

---
VARIATION 2:
[Same structure...]

A/B TEST RECOMMENDATION:
- Test 1: Headline A vs B (same primary)
- Test 2: Primary text short vs long
- Test 3: Different CTAs

LinkedIn Ads

CAMPAIGN: [Campaign Name]
FORMAT: [Single Image / Carousel / Video / Message]
AUDIENCE: [Job titles, industries, company size]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Introductory Text (150 chars for preview):
[Hook that resonates with professionals]

Full Intro (600 chars max):
[Expanded professional copy]

Headline (70 chars):
[Clear value proposition]

CTA: [Learn More / Download / Register / Request Demo]

---
VARIATION 2:
[Same structure...]

Copywriting Frameworks

AIDA (Awareness → Interest → Desire → Action)

Headline: [Attention-grabbing statement]
Body: [Build interest with benefits]
Desire: [Create want with proof/urgency]
CTA: [Clear action step]

PAS (Problem → Agitate → Solution)

Problem: [State the pain point]
Agitate: [Make it worse/urgent]
Solution: [Your product as the answer]

4Ps (Promise → Picture → Proof → Push)

Promise: [What you'll deliver]
Picture: [Paint the transformed state]
Proof: [Evidence it works]
Push: [Urgency to act now]

Before-After-Bridge

Before: [Current painful state]
After: [Desired future state]
Bridge: [Your solution gets them there]

Platform-Specific Best Practices

Google Ads

• Include keywords in headlines (improves Quality Score)
• Use numbers and stats ("Save 50%", "10x Faster")
• Include brand name in at least 2 headlines
• Use power words: Free, New, Exclusive, Limited, Proven
• Always include CTA: Get, Try, Start, Discover, Learn

Meta Ads

• Hook in first 3 words (most scroll quickly)
• Use emojis sparingly for B2C, avoid for B2B
• Ask questions to increase engagement
• Social proof performs well (X customers trust us)
• Video: Hook in first 3 seconds

LinkedIn Ads

• Professional tone, but not boring
• Lead with value, not sales pitch
• Industry-specific language builds credibility
• Stats and data resonate with B2B audience
• Thought leadership angle often outperforms direct sales

TikTok Ads

• Casual, authentic tone (not corporate)
• Hook in first 1-2 seconds
• Trending sounds/formats increase reach
• User-generated content style performs best
• Strong CTA at the end

A/B Testing Strategy

Variables to Test

Headlines:

1. Question vs. Statement
2. Benefit-led vs. Feature-led
3. With numbers vs. Without
4. Short vs. Long
5. Emotional vs. Rational

Primary Text:

1. Short (1-2 sentences) vs. Long (paragraph)
2. Problem-focused vs. Solution-focused
3. First person vs. Second person
4. With social proof vs. Without
5. With urgency vs. Without

CTAs:

1. Direct ("Buy Now") vs. Soft ("Learn More")
2. Benefit-based ("Get Your Free Trial") vs. Action-based ("Start Now")

Testing Protocol

1. Test one variable at a time
2. Run for minimum 7 days or 1000 impressions
3. 95% statistical significance before declaring winner
4. Document all tests and results
5. Apply learnings to future campaigns

Example Output

Input: "Create Google Ads for a CRM software targeting small business owners"

Output:

CAMPAIGN: CRM-SMB-Search
TARGET: Small business owners, 5-50 employees
GOAL: Free trial signups

HEADLINES (30 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)

Features:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)

Social Proof:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)

CTAs:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)

DESCRIPTIONS (90 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)

RECOMMENDED PINNING:
- Pin "CRM Built for Small Biz" to Position 1
- Pin D1 to Position 1

Integration

Works well with:

• keyword-cluster-builder - Find keywords to include in ad copy
• competitive-ads-extractor - Analyze competitor ad strategies
• landing-page-copywriter - Create matching landing page copy
• social-media-analyzer - Measure ad performance