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ad-copy-writer

ad-copy-writer

github.com/cognyaiMarketing & growth11154 installsUpdated 2w ago
Repository

About ad-copy-writer

A skill for producing ad copy for Google Ads, Meta Ads, and LinkedIn Ads. It can research a product from a URL or description, examine competitors, and format variations for each platform.

Key features

  1. 01Google Ads RSA copy
  2. 02Meta Ads variations
  3. 03LinkedIn Ads variations
  4. 04Product research from URLs
  5. 05Competitor messaging research

Use cases

  1. 01Drafting Google Ads headlines and descriptions
  2. 02Creating Meta campaign variations
  3. 03Preparing LinkedIn ad copy for B2B offers

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill ad-copy-writer

After installing, type/ad-copy-writerin Claude Code to confirm it loaded.

Details

From the project README

Ad Copy Writer

Generate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.

Usage

/ad-copy-writer google "project management tool" — Google Ads copy /ad-copy-writer meta example.com — Meta Ads copy from website /ad-copy-writer linkedin "B2B SaaS" — LinkedIn Ads copy

Steps

1. Research the product

If a URL is provided, WebFetch it and extract:

  • Value proposition
  • Key features / benefits
  • Target audience
  • Pricing (if visible)
  • Unique differentiators

If a description is provided, use that directly.

2. Research the competition

WebSearch for competitors to understand:

  • What messaging angles they use
  • Common claims in the space
  • Price anchoring
3. Generate copy by platform
Google Ads (RSA format)

Generate 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each):

Headlines — mix of:

  • Benefit-led: "Cut Ad Spend 40%"
  • Feature-led: "AI-Powered Optimization"
  • Social proof: "Trusted by 1,000+ Agencies"
  • CTA: "Start Free Trial Today"
  • Keyword-match: "[Primary keyword] Tool"

Descriptions — mix of:

  • Problem/solution
  • Feature list
  • Social proof + CTA
  • Urgency/offer
Meta Ads

Generate 3 variations:

  • Primary text (125 chars visible, up to 500)
  • Headline (40 chars)
  • Description (30 chars)
  • CTA button recommendation

Angles:

  1. Pain point → solution
  2. Social proof → aspiration
  3. Direct value prop → CTA
LinkedIn Ads

Generate 3 variations:

  • Intro text (150 chars for single image)
  • Headline (70 chars)
  • Description (100 chars)

Angles:

  1. Professional credibility
  2. ROI / efficiency focus
  3. Industry-specific insight
4. Output format

Present each variation clearly labeled with character counts:

=== Google Ads RSA ===

Headlines (30 char max):
1. "Cut Your Ad Spend by 40%" (25)
2. "AI Marketing Automation" (24)
...

Descriptions (90 char max):
1. "Stop wasting budget on underperforming ads. Our AI optimizes your campaigns 24/7." (83)
...

=== Meta Ads ===

Variation 1 (Pain → Solution):
Primary: "..."
Headline: "..."
...

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