About adoption-playbook
adoption-playbook is a skill for teams planning and coordinating customer adoption initiatives. It combines journey mapping, channel-based plays, reusable content, measurement, and feedback into a structured playbook.
Key features
- 01Persona and journey mapping
- 02Channel and milestone play matrix
- 03Templates for adoption content
- 04Activation and usage measurement plan
- 05Feedback and experiment tracking
Use cases
- 01Planning onboarding for a new product or segment
- 02Updating adoption plans after roadmap changes
- 03Coordinating enablement across CS, product, and marketing
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/adoption-playbookin Claude Code to confirm it loaded.
Details
From the project READMEAdoption Playbook Skill
When to Use
- Launching onboarding/adoption initiatives for new segments or products.
- Refreshing adoption strategies after major roadmap or packaging changes.
- Standardizing enablement for CS, product, and marketing partnerships.
Framework
- Persona & Journey Mapping – goals, blockers, success metrics, critical milestones.
- Play Matrix – channel x milestone view of actions, owners, cadences, and triggers.
- Content Library – templates for comms, workshops, office hours, and enablement assets.
- Measurement Plan – activation, usage, sentiment, expansion metrics with thresholds.
- Feedback Loop – qualitative signals, experiment backlog, and improvement tracker.
Templates
- Journey table (milestone, trigger, action, owner, KPI).
- Adoption campaign brief with creative/copy checklist.
- Weekly adoption standup agenda and notes doc.
Tips
- Anchor each milestone on a clear customer outcome, not just feature usage.
- Pair with
build-adoption-programcommand for automated blueprints. - Archive playbook iterations to show impact in QBR/EBR storytelling.
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