About ads-budget
ads-budget is a marketing skill for evaluating paid-media budgets and bids. It compares options using marginal evidence, break-even calculations, uncertainty, and operational constraints rather than relying on fixed rules.
Key features
- 01Establishes business and platform constraints
- 02Normalizes spend and outcome comparisons
- 03Calculates break-even boundaries and sensitivity
- 04Separates baseline, experiments, and reserves
- 05Compares hold, reallocate, scale, reduce, and test options
- 06Defines owners, timing, guardrails, and rollback triggers
Use cases
- 01Assess whether to increase or reduce campaign spend
- 02Compare reallocating budget across campaigns
- 03Set experiment budgets while accounting for uncertainty
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/ads-budgetin Claude Code to confirm it loaded.
Details
From the project READMEBudget and Bidding
- Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
- Normalize spend and outcomes to comparable windows and definitions.
- Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
- Distinguish committed baseline, controlled experiments, and reserve capacity.
- Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
- Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
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