mcpField
A
advocacy-programs

advocacy-programs

github.com/gtmagentsMarketing & growth42864 installsUpdated 30w ago
Repository

About advocacy-programs

A marketing skill for designing and improving customer advocacy programs. It covers advocate selection, participation value, program formats, logistics, and measurement, with templates for rosters, briefs, and activation steps.

Key features

  1. 01Advocate candidate scoring
  2. 02Participation value and program design
  3. 03Program logistics and approvals
  4. 04Influence and engagement measurement
  5. 05Roster, brief, and activation templates

Use cases

  1. 01Launching a customer reference program
  2. 02Organizing an advisory board
  3. 03Refreshing advocacy incentives and measurement

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill advocacy-programs

After installing, type/advocacy-programsin Claude Code to confirm it loaded.

Details

From the project README

Customer Advocacy Programs Skill

When to Use

  • Building a new references or case study engine.
  • Standing up advisory boards, councils, or community spotlights.
  • Refreshing incentives, logistics, or measurement for existing advocacy motions.

Framework

  1. Candidate Pool – identify accounts by health, persona, usage, sentiment, ARR.
  2. Value Exchange – clarify why customers would participate (access, insights, promotion, perks).
  3. Program Design – define format (case study, event, video, advisory board) with cadence and deliverables.
  4. Logistics – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
  5. Measurement – track influence on pipeline, product feedback volume, PR reach, community growth.

Templates

  • Advocate scoring sheet + roster.
  • Program brief outline (objectives, stakeholders, content needs, incentives).
  • Activation checklist (outreach → prep → execution → follow-up).

Tips

  • Keep a single source of truth for advocate status to avoid overuse.
  • Align incentives with procurement/compliance early (gift cards vs swag vs donations).
  • Document quotes/approvals centrally so sales/PR can reuse quickly.

Comments

Markdown supported