About advocate-sourcing
advocate-sourcing is a skill for identifying and managing customer advocates, aimed at teams building reference pools, speaker rosters, or advisory councils. It combines signal collection, scoring, tiering, and consent tracking to organize coverage and outreach.
Key features
- 01Collect usage, NPS, and community signals
- 02Score value, relationships, and risk
- 03Classify advocates into tiers
- 04Track consent, NDAs, and data requirements
- 05Manage outreach requests and advocate capacity
- 06Provide rosters, coverage maps, and trackers
Use cases
- 01Build customer reference pools or speaker rosters
- 02Audit advocate coverage by region, persona, or product
- 03Refresh advocate tiers after launches or organizational changes
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill advocate-sourcingAfter installing, type/advocate-sourcingin Claude Code to confirm it loaded.
Details
From the project READMEAdvocate Sourcing Skill
When to Use
- Building reference pools, speaker rosters, or customer advisory councils.
- Auditing advocacy coverage by region, persona, or product.
- Refreshing advocate tiers after product launches or org changes.
Framework
- Signal Collection – product usage, NPS, expansion, support interactions, community engagement.
- Scoring Model – weight value delivered, relationship strength, storytelling potential, and risk.
- Tiering – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
- Consent & Compliance – track legal approvals, NDAs, and data sharing requirements.
- Backlog Management – log asks, upcoming opportunities, and fatigue limits.
Templates
- Advocate roster spreadsheet with scoring columns and program tags.
- Coverage heatmap by persona/region.
- Outreach tracker (advocate → ask → owner → status).
Tips
- Partner with CS to capture qualitative context before outreach.
- Rotate advocates to avoid burnout and capture fresh stories.
- Keep consent status synced with CRM/legal systems.
Comments
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