mcpField
A
Amazon Seller

Amazon Seller

github.com/claude-office-skillsMarketing & growth5455.3k installsUpdated 39w ago
Repository

About Amazon Seller

An operations and FBA management skill for Amazon sellers, covering listings, inventory, pricing, advertising, orders, and performance analysis, with SP-API examples.

Key features

  1. 01Listing optimization and keyword research
  2. 02FBA inventory planning and replenishment
  3. 03Dynamic pricing and profit calculation
  4. 04PPC campaign structure and tracking
  5. 05Order and customer message management
  6. 06Sales analysis and SP-API examples

Use cases

  1. 01Identify low stock and plan replenishment
  2. 02Adjust prices in response to Buy Box competition
  3. 03Review PPC spend and sales performance
  4. 04Organize sales, order, and profit metrics

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/claude-office-skills/skills --skill amazon-seller

After installing, type/amazon-sellerin Claude Code to confirm it loaded.

Details

From the project README

Amazon Seller

Comprehensive skill for automating Amazon seller operations and FBA management.

Core Workflows

1. Seller Central Pipeline
AMAZON SELLER OPERATIONS:
┌─────────────────────────────────────────────────────────┐
│                    LISTING MANAGEMENT                    │
│  Create → Optimize → Price → Inventory → Monitor        │
└────────────────────────┬────────────────────────────────┘
                         ▼
┌─────────────────────────────────────────────────────────┐
│                    ORDER FULFILLMENT                     │
│  FBA: Amazon handles │ FBM: Seller handles              │
└────────────────────────┬────────────────────────────────┘
                         ▼
┌─────────────────────────────────────────────────────────┐
│                    ADVERTISING (PPC)                     │
│  Sponsored Products │ Brands │ Display                  │
└────────────────────────┬────────────────────────────────┘
                         ▼
┌─────────────────────────────────────────────────────────┐
│                    ANALYTICS & GROWTH                    │
│  Sales Reports │ Profit Analysis │ Market Research      │
└─────────────────────────────────────────────────────────┘
2. Automation Triggers
automations:
  - name: low_stock_alert
    trigger:
      metric: fba_inventory
      condition: "< 14_days_supply"
    actions:
      - send_alert: slack
      - create_shipment_plan
      - reorder_from_supplier
      
  - name: price_adjustment
    trigger:
      event: competitor_price_change
      threshold: 5%
    actions:
      - recalculate_price
      - update_listing
      - log_change
      
  - name: review_request
    trigger:
      event: order_delivered
      delay: 7_days
    actions:
      - check_return_status
      - send_review_request

Product Listing Management

Listing Optimization
listing_template:
  title:
    format: "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}"
    max_chars: 200
    rules:
      - capitalize_first_word
      - no_promotional_phrases
      - include_main_keywords
      
  bullet_points:
    count: 5
    format: |
      • {{benefit}} - {{feature_description}}
    guidelines:
      - Start with key benefit
      - Include dimensions/specs
      - Address common questions
      - Use relevant keywords
      
  description:
    format: enhanced_brand_content  # or basic_html
    sections:
      - brand_story
      - key_features
      - specifications
      - usage_instructions
      
  backend_keywords:
    max_bytes: 250
    strategy:
      - Include misspellings
      - Add synonyms
      - No punctuation
      - No repeated words
Keyword Research
keyword_strategy:
  tools:
    - helium10
    - jungle_scout
    - amazon_brand_analytics
    
  categories:
    primary_keywords:
      - High search volume
      - High relevance
      - Moderate competition
      
    secondary_keywords:
      - Long-tail variations
      - Question phrases
      - Comparison keywords
      
    backend_keywords:
      - Misspellings
      - Abbreviations
      - Foreign translations
      
  tracking:
    monitor_rankings: daily
    track_competitors: weekly

Inventory Management

FBA Inventory Planning
inventory_planning:
  reorder_rules:
    - sku: "PROD-001"
      reorder_point: 30_days_supply
      target_stock: 90_days_supply
      lead_time: 21_days
      min_order_qty: 500
      
  storage_optimization:
    aged_inventory:
      threshold: 180_days
      actions:
        - create_removal_order
        - run_promotion
        - adjust_price
        
    storage_fees:
      monitor: monthly
      optimize_for: Q4  # Holiday season
      
  shipment_automation:
    trigger: stock_below_reorder
    workflow:
      - calculate_quantity
      - create_shipment_plan
      - generate_labels
      - notify_warehouse
Inventory Dashboard
FBA INVENTORY STATUS
═══════════════════════════════════════

OVERVIEW:
Total SKUs:        245
In Stock:          198
Low Stock:         32
Out of Stock:      15

INVENTORY HEALTH:
Healthy           ██████████████░░ 78%
Excess            ████░░░░░░░░░░░░ 12%
Stranded          ██░░░░░░░░░░░░░░ 6%
Aged (180+ days)  █░░░░░░░░░░░░░░░ 4%

TOP SELLERS (Days of Supply):
┌──────────────────┬───────────┬──────────┐
│ Product          │ Stock     │ Days     │
├──────────────────┼───────────┼──────────┤
│ Widget Pro       │ 1,245     │ 28 ⚠️    │
│ Gadget Plus      │ 856       │ 45 ✓     │
│ Accessory Kit    │ 2,340     │ 120 📈   │
└──────────────────┴───────────┴──────────┘

RECOMMENDED ACTIONS:
• Reorder Widget Pro (28 days supply)
• Create removal for excess Accessory Kit
• Investigate 15 stranded SKUs

Pricing Strategy

Dynamic Pricing
pricing_rules:
  - name: compete_for_buy_box
    conditions:
      - has_buy_box: false
      - competitor_price: "<= my_price"
    action:
      adjust: match_lowest - $0.01
      floor: min_profit_price
      
  - name: demand_based
    conditions:
      - sales_velocity: "> 2x_average"
      - stock_level: "> 60_days"
    action:
      adjust: "+5%"
      ceiling: max_price
      
  - name: clearance
    conditions:
      - stock_age: "> 150_days"
      - sales_velocity: "< 0.5x_average"
    action:
      adjust: "-15%"
      floor: cost + fees
Profit Calculator
profit_calculation:
  revenue:
    - sale_price
    - shipping_credit
    
  costs:
    - product_cost
    - shipping_to_fba
    - fba_fulfillment_fee
    - referral_fee
    - storage_fee
    - advertising_cost
    
  formula: |
    Profit = Sale Price
             - Product Cost
             - FBA Fee (size-based)
             - Referral Fee (15% typical)
             - Storage Fee (monthly)
             - Inbound Shipping
             - PPC Cost (ACoS-based)
             
  example:
    sale_price: $29.99
    product_cost: $8.00
    fba_fee: $4.75
    referral_fee: $4.50
    storage_fee: $0.25
    shipping: $1.50
    ppc_cost: $2.00
    profit: $8.99 (30% margin)

Advertising (PPC)

Campaign Structure
ppc_structure:
  sponsored_products:
    auto_campaigns:
      - name: "{{product}}_Auto_Research"
        targeting: auto
        budget: $20/day
        purpose: keyword_discovery
        
    manual_campaigns:
      - name: "{{product}}_Exact"
        match_type: exact
        keywords: top_performers
        budget: $50/day
        
      - name: "{{product}}_Phrase"
        match_type: phrase
        keywords: mid_performers
        budget: $30/day
        
      - name: "{{product}}_Broad"
        match_type: broad
        keywords: discovery
        budget: $20/day
        
  bid_optimization:
    target_acos: 25%
    rules:
      - condition: "acos < 20%"
        action: "increase_bid_10%"
      - condition: "acos > 35%"
        action: "decrease_bid_15%"
      - condition: "no_sales_7_days"
        action: "pause_keyword"
PPC Dashboard
PPC PERFORMANCE - LAST 30 DAYS
═══════════════════════════════════════

OVERVIEW:
Spend:        $4,523
Sales:        $18,750
ACoS:         24.1%
TACoS:        8.2%
Orders:       625

BY CAMPAIGN TYPE:
Sponsored Products  ████████████████ $3,200
Sponsored Brands    ████░░░░░░░░░░░░ $823
Sponsored Display   ██░░░░░░░░░░░░░░ $500

TOP KEYWORDS:
┌────────────────────┬────────┬───────┬──────┐
│ Keyword            │ Spend  │ Sales │ ACoS │
├────────────────────┼────────┼───────┼──────┤
│ wireless charger   │ $450   │ $2,100│ 21%  │
│ fast charging pad  │ $320   │ $1,450│ 22%  │
│ phone charger      │ $280   │ $980  │ 29%  │
└────────────────────┴────────┴───────┴──────┘

RECOMMENDATIONS:
• Increase bid on "wireless charger" (+15%)
• Add negative: "car charger" (0 conversions)
• Test new keyword: "qi charger" (competitor)

Order Management

Order Processing
order_workflows:
  fba_orders:
    # Amazon handles fulfillment
    automation:
      - monitor_returns
      - respond_to_messages
      - request_reviews
      
  fbm_orders:
    # Seller handles fulfillment
    workflow:
      - receive_order
      - pick_pack
      - generate_label
      - ship_order
      - confirm_shipment
      - upload_tracking
      
  multi_channel:
    # FBA for non-Amazon orders
    sources:
      - shopify
      - ebay
      - website
    action: create_mcf_order
Customer Communication
messaging_automation:
  order_shipped:
    delay: immediate
    template: |
      Hi {{buyer_name}},
      
      Your order has shipped! Here's your tracking: {{tracking}}
      
      Estimated delivery: {{delivery_date}}
      
      Thank you for your purchase!
      
  review_request:
    delay: 7_days_after_delivery
    conditions:
      - no_return_requested
      - no_negative_feedback
    template: seller_central_request_review

Analytics & Reporting

Sales Dashboard
SALES PERFORMANCE - THIS MONTH
═══════════════════════════════════════

Revenue:      $45,230 (+12% MoM)
Units:        1,892 (+8% MoM)
Orders:       1,654 (+10% MoM)

PROFIT BREAKDOWN:
Gross Revenue    $45,230
- Product Cost   $15,200 (33.6%)
- Amazon Fees    $12,450 (27.5%)
- Advertising    $3,680 (8.1%)
= Net Profit     $13,900 (30.7%)

BY PRODUCT:
Widget Pro    ████████████░░░░ $18,500
Gadget Plus   ████████░░░░░░░░ $12,300
Accessory     ██████░░░░░░░░░░ $8,430
Bundle        ████░░░░░░░░░░░░ $6,000

BUY BOX %:
Widget Pro    ████████████████ 95%
Gadget Plus   ██████████████░░ 88%
Accessory     ████████████░░░░ 78%

API Integration

SP-API Examples
# List Orders
orders = sp_api.orders.get_orders(
    MarketplaceIds=["ATVPDKIKX0DER"],
    CreatedAfter="2024-01-01T00:00:00Z",
    OrderStatuses=["Unshipped", "PartiallyShipped"]
)

# Update Inventory
sp_api.fba_inventory.create_inbound_shipment_plan(
    ShipFromAddress=warehouse_address,
    InboundShipmentPlanRequestItems=[
        {
            "SellerSKU": "PROD-001",
            "Quantity": 500
        }
    ]
)

# Get Product Fees
fees = sp_api.products.get_my_fees_estimate_for_sku(
    SellerSKU="PROD-001",
    MarketplaceId="ATVPDKIKX0DER",
    PriceToEstimateFees={"ListingPrice": {"Amount": 29.99}}
)

Best Practices

  1. Optimize Listings: Keywords, images, A+ content
  2. Monitor Buy Box: Maintain competitive pricing
  3. Manage Inventory: Avoid stockouts and excess
  4. Control ACoS: Optimize PPC efficiency
  5. Respond Quickly: 24-hour message response
  6. Track Metrics: Daily sales and profit review
  7. Plan for Seasons: Q4 inventory prep
  8. Stay Compliant: Follow Amazon policies

Comments

Markdown supported