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aso-playbook

aso-playbook

github.com/gingiris-1031Marketing & growth87156 installsUpdated 2w ago
Repository

About aso-playbook

aso-playbook is an ASO guide for developers seeking to improve app-store discovery and conversion. It covers keyword research, store-page experiments, ratings, and localization, with an emphasis on evidence and policy compliance.

Key features

  1. 01Research low-competition, high-intent keywords
  2. 02Develop screenshot hypotheses and message hierarchy
  3. 03Plan A/B tests for iOS and Android
  4. 04Shape review-request strategies
  5. 05Choose markets and plan localization
  6. 06Track changes against retention and revenue

Use cases

  1. 01Select keywords for an app-store listing
  2. 02Design testable screenshot variations
  3. 03Compare store-page changes with baseline results
  4. 04Review ASO tests for evidence and compliance

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gingiris-1031/gingiris-skills --skill aso-playbook

After installing, type/aso-playbookin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

_meta.json
.clawhub/
origin.json
references/en/
README.md
references/ja/
README.md
references/ko/
README.md

Details

From the project README

📦 Install

clawhub install aso-playbook

What you get after installing:

  • Keyword research methodology for finding low-competition, high-intent terms
  • Screenshot hypothesis and message-hierarchy framework
  • A/B testing and evidence-capture framework for iOS and Android

App Store Optimization Basics — Keywords, Screenshots & Ratings

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

The fundamentals of ASO for developers who'd rather build than market — but need downloads.

  • Keyword research: Finding low-competition, high-intent keywords for your category
  • Screenshot optimization: Turn user intent into testable screenshot hypotheses
  • Rating strategy: How to ask for reviews without annoying users
  • Localization basics: Which markets to target first and how to test
  • A/B testing: What to test, how long to run, and interpreting results

Minimum viable ASO workflow

  1. Export the last 28 days by country and traffic source: impressions, product-page views, first-time downloads, conversion rate, proceeds, D1/D7/D30 retention.
  2. Build a keyword sheet with relevance, current rank, search popularity, competition, destination locale and target page.
  3. Change one variable family at a time: metadata, icon, first three screenshots, preview video, rating prompt or localization.
  4. Record the exact before/after version, release date, storefront and external UA activity.
  5. Keep a test only when conversion improves without a material decline in retained users, rating quality or revenue.
Evidence gate

Do not claim an ASO win from downloads alone. A valid case needs, at minimum:

  • keyword rank or search-impression change;
  • impression → product-page-view rate;
  • product-page-view → first-time-download rate;
  • D7 or D30 retained-user outcome;
  • dates, storefronts, app version and paid-campaign overlap.

No controlled Gingiris App Store before/after dataset is bundled with this skill yet. The workflow is executable; any uplift claim must come from the user's own App Store Connect or Play Console export.

Compliance gate

Never recommend bought ratings/reviews, artificial searches or installs, device/account farms, chart manipulation, or packages intended to evade enforcement. Use official storefront experiments, authentic-user review prompts and transparent paid acquisition. Historical notes that mention black-hat tactics are research records, not execution guidance.

Related Gingiris Skills

加入出海社群与购买资料包 · Community & Resources

  • 加入出海社群： 微信添加 staywildgrow，留言「加入社群」即可。

  • 购买资料包： 微信添加 staywildgrow，咨询购买 Gingiris 出海资料包，价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

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