attention-grabbers

Attention-Grabbing Animations

Apply Disney's 12 principles to focus-drawing motion.

Principle Application

Squash & Stretch: Pulsing scale draws attention. 1.0 → 1.1 → 1.0 cycle catches peripheral vision.

Anticipation: Brief pause before attention animation. Let it build then release.

Staging: Position attention elements where users will see them. Corner badges, inline highlights.

Straight Ahead vs Pose-to-Pose: Design attention states: rest, active/pulsing, acknowledged.

Follow Through & Overlapping: Badge pulses, then count updates. Stagger the attention signals.

Slow In/Slow Out: Ease in/out on pulses. Smooth oscillation is less jarring than sharp bounces.

Arcs: Shake animations follow arc patterns. Left-right with slight vertical oscillation.

Secondary Action: Pulse + glow + color shift for maximum attention (use sparingly).

Timing:

• Single attention grab: 300-500ms
• Repeating pulse: 2000-3000ms cycle
• Urgent pulse: 1000-1500ms cycle
• Decay: Stop after 3-5 cycles or 10 seconds

Exaggeration: This is where exaggeration shines. Scale to 1.2, bright colors, bold motion.

Solid Drawing: Attention elements must still feel part of the UI, not floating or detached.

Appeal: Attention should feel like helpful notification, not aggressive demand.

Timing Recommendations

Attention Type	Duration	Cycles	Decay
Badge Pulse	300ms	2-3	Stop after animation
Notification Dot	2000ms	3	6 seconds total
New Feature	500ms	2	Stay subtle
Error Shake	400ms	1	None
Urgent Alert	1000ms	infinite	Until dismissed
Promotional	3000ms	2	6 seconds

Implementation Patterns

/* Pulse attention */
.badge-pulse {
  animation: pulse 2000ms ease-in-out 3;
}

@keyframes pulse {
  0%, 100% { transform: scale(1); }
  50% { transform: scale(1.15); }
}

/* Subtle glow */
.glow-attention {
  animation: glow 2000ms ease-in-out 3;
}

@keyframes glow {
  0%, 100% { box-shadow: 0 0 0 0 rgba(59, 130, 246, 0); }
  50% { box-shadow: 0 0 0 8px rgba(59, 130, 246, 0.3); }
}

/* Error shake */
.shake {
  animation: shake 400ms ease-in-out;
}

@keyframes shake {
  0%, 100% { transform: translateX(0); }
  20%, 60% { transform: translateX(-8px); }
  40%, 80% { transform: translateX(8px); }
}

/* Ring animation (notification) */
.ring {
  animation: ring 2500ms ease-in-out 2;
}

@keyframes ring {
  0%, 100% { transform: rotate(0); }
  10%, 30% { transform: rotate(10deg); }
  20%, 40% { transform: rotate(-10deg); }
  50%, 100% { transform: rotate(0); }
}

Attention Budget

// Auto-stop attention after timeout
const attention = element.animate([
  { transform: 'scale(1)' },
  { transform: 'scale(1.15)' },
  { transform: 'scale(1)' }
], {
  duration: 2000,
  iterations: 3
});

// Or with CSS
setTimeout(() => {
  element.classList.remove('attention');
}, 6000);

Key Rules

1. Maximum 1 attention animation visible at a time
2. Auto-stop after 3-5 cycles (10 seconds max)
3. Provide way to permanently dismiss
4. Never use for non-essential content
5. prefers-reduced-motion: static indicator only, no animation
6. Urgent animations must have audio/haptic alternative for accessibility