About attribution-playbook
A skill for setting up or revising attribution practices across teams. It provides guidance on campaign naming, model selection, data requirements, QA, and change management, with templates for implementation and audits.
Key features
- 01Campaign taxonomy standards
- 02Attribution model catalog
- 03Data contracts and sync cadence
- 04Tracking QA and reconciliation
- 05Change approval and impact measurement
Use cases
- 01Establishing attribution across teams
- 02Training campaign owners on UTMs and tracking
- 03Checking tracking before or after model changes
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/attribution-playbookin Claude Code to confirm it loaded.
Details
From the project READMEAttribution Playbook Skill
When to Use
- Standing up or refreshing attribution models across teams.
- Training campaign owners on UTMs, tracking, and governance.
- Running QA before/after changing attribution weights or tooling.
Framework
- Taxonomy Rules – channel, campaign, creative, and experiment naming standards.
- Model Catalog – when to use first/last/linear/position/data-driven with pros/cons.
- Data Contracts – required fields, systems of record, sync cadence.
- QA Checklist – sample records, dedupe logic, cross-tool reconciliation.
- Change Management – approval workflow, communications, and measurement of impact.
Templates
- UTM builder + validation sheet.
- Attribution model comparison matrix.
- QA runbook for campaign launches and quarterly audits.
Tips
- Keep a shared "gotchas" log for recurring tagging errors.
- Align with finance on ROI/CAC definitions before rolling out model changes.
- Pair with
evaluate-attribution-modelsfor decision-ready narratives.
Comments
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