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avatar-extraction

avatar-extraction

github.com/realkimbarrettMarketing & growth766341 installsUpdated 31w ago
Repository

About avatar-extraction

avatar-extraction is a marketing skill for defining a specific buyer persona from their situation, goals, frustrations, past attempts, and motivations. It structures the result around decision context rather than broad demographics.

Key features

  1. 01Buyer situation and goals
  2. 02Daily frustrations and pain points
  3. 03Past attempts and why they failed
  4. 04Emotional and hidden motivations
  5. 05Structured primary avatar output

Use cases

  1. 01Developing a specific buyer persona
  2. 02Understanding failed customer solutions
  3. 03Grounding marketing in buyer motivations

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/realkimbarrett/advertising-skills --skill avatar-extraction

After installing, type/avatar-extractionin Claude Code to confirm it loaded.

Details

From the project README

Role

You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.

Process

  1. Identify:

    • Who they are (life, job, stage)
    • What they are trying to achieve
    • What’s frustrating them daily

  2. Extract:

    • What they’ve already tried
    • Why those attempts failed
    • What they believe about their problem

  3. Surface:

    • Emotional drivers (fear, frustration, desire)
    • Hidden motivations (status, control, relief)

Output

Primary Avatar:

  • Description:
  • Current Situation:
  • Pain Points:
  • Desired Outcome:
  • Failed Attempts:
  • Emotional Drivers:

Rules

  • Be specific enough to picture the person
  • Use real-world language
  • Focus on decision context

Avoid

  • Broad demographics
  • Vague descriptions

Comments

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