About backlink-analysis
A backlink analysis guide for SEO practitioners, covering link quality, risk signals, and improvement planning. It includes key metrics, competitor comparisons, and cautious guidance on disavow files.
Key features
- 01Assess referring-site relevance and authority
- 02Review anchor text and link risks
- 03Compare competitor backlink profiles
- 04Prioritize link-building opportunities
Use cases
- 01Audit a site's backlink profile
- 02Investigate suspicious links or sudden growth
- 03Find link gaps against competitors
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/backlink-analysisin Claude Code to confirm it loaded.
Details
From the project READMESEO Off-Page: Backlink Analysis
Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Backlink audit: Analyze profile; toxic links; competitive analysis
- Authority Score: Monitor domain/page authority; referring domains
Initial Assessment
Identify:
- Domain: Site to analyze
- Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives
- Goals: Audit for issues, competitive analysis, or growth planning
Key Metrics
| Metric | Meaning |
|---|---|
| Referring domains | Number of unique sites linking |
| Backlinks | Total number of links |
| Domain Rating (DR) / Domain Authority (DA) | Domain strength score |
| Anchor text distribution | Mix of branded, generic, exact match |
| Link velocity | Rate of new links over time |
Analysis Framework
1. Quality Assessment
- Relevance: Do links come from related niches?
- Authority: Are referring domains trusted?
- Context: Editorial vs. footer/sidebar links?
- Anchor text: Natural or over-optimized?
2. Risk Signals
| Signal | Action |
|---|---|
| Toxic links | Consider disavow (use cautiously) |
| Spammy anchors | Diversify anchor text naturally |
| Link schemes | Remove or disavow |
| Sudden spike | Investigate; may trigger penalty |
3. Competitive Comparison
- Compare backlink profile to competitors
- Identify link gaps (sites linking to competitors but not you)
- Find link opportunities from competitor backlinks
- See competitor-research for full methodology
Disavow File
- Use only when necessary (manual penalty, toxic links)
- Submit via Google Search Console (see google-search-console for Links report and disavow submission)
- Caution: Over-disavowing can harm; use sparingly
- References: Google Disavow
Output Format
- Profile summary: Key metrics, trends
- Quality assessment: Strengths and weaknesses
- Risk signals: Toxic or suspicious links
- Recommendations: Link building priorities, disavow if needed
- Competitive insights: Link gap opportunities
Related Skills
- google-search-console: Links report, disavow file submission
- seo-monitoring: Backlink metrics in full SEO monitoring; quality vs quantity, referral ROI
- link-building: Use analysis to plan link building
- competitor-research: Competitor backlink analysis; link gap methodology
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