About battlecard-library
battlecard-library is a skill for creating and maintaining competitive battlecards for field teams. It organizes positioning, objection handling, metadata, review cycles, and usage analytics.
Key features
- 01Modular battlecard structure
- 02Segment and persona metadata
- 03Talk tracks and linked assets
- 04SME review and refresh cadence
- 05Usage and win-rate tracking
Use cases
- 01Creating cards for newly encountered competitors
- 02Preparing field teams to handle objections
- 03Monitoring competitive content freshness and adoption
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill battlecard-libraryAfter installing, type/battlecard-libraryin Claude Code to confirm it loaded.
Details
From the project READMEBattlecard Library Skill
When to Use
- Creating/updating battlecards for new competitors.
- Packaging objection handling + differentiation guidance for field teams.
- Tracking adoption and freshness of competitive assets.
Framework
- Card Structure – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
- Metadata & Tagging – segment, persona, stage, product module, last updated, SME, confidence level.
- Enablement Hooks – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
- Review Cadence – SME assignments, refresh schedule, localization requirements.
- Analytics – usage tracking, win rate impact, prioritized backlog.
Templates
- Battlecard deck/Notion template with modular sections.
- Objection handling table (objection → talk track → asset → confidence).
- Update log spreadsheet capturing date, owner, change summary.
Tips
- Embed battlecards directly into CRM/workspace surfaces where reps already work.
- Flag trap-setting and landmines clearly to avoid disclosure mistakes.
- Pair with
build-battlecard-suitecommand to automate population.
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