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battlecard-library

battlecard-library

github.com/gtmagentsMarketing & growth42867 installsUpdated 30w ago
Repository

About battlecard-library

battlecard-library is a skill for creating and maintaining competitive battlecards for field teams. It organizes positioning, objection handling, metadata, review cycles, and usage analytics.

Key features

  1. 01Modular battlecard structure
  2. 02Segment and persona metadata
  3. 03Talk tracks and linked assets
  4. 04SME review and refresh cadence
  5. 05Usage and win-rate tracking

Use cases

  1. 01Creating cards for newly encountered competitors
  2. 02Preparing field teams to handle objections
  3. 03Monitoring competitive content freshness and adoption

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill battlecard-library

After installing, type/battlecard-libraryin Claude Code to confirm it loaded.

Details

From the project README

Battlecard Library Skill

When to Use

  • Creating/updating battlecards for new competitors.
  • Packaging objection handling + differentiation guidance for field teams.
  • Tracking adoption and freshness of competitive assets.

Framework

  1. Card Structure – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
  2. Metadata & Tagging – segment, persona, stage, product module, last updated, SME, confidence level.
  3. Enablement Hooks – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
  4. Review Cadence – SME assignments, refresh schedule, localization requirements.
  5. Analytics – usage tracking, win rate impact, prioritized backlog.

Templates

  • Battlecard deck/Notion template with modular sections.
  • Objection handling table (objection → talk track → asset → confidence).
  • Update log spreadsheet capturing date, owner, change summary.

Tips

  • Embed battlecards directly into CRM/workspace surfaces where reps already work.
  • Flag trap-setting and landmines clearly to avoid disclosure mistakes.
  • Pair with build-battlecard-suite command to automate population.

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