About brand
brand is a routing skill for the brand-related skills in its collection. It directs brand work to the relevant skill and recommends a sequence when several needs must be handled together.
Key features
- 01Routes requests to 16 related skills
- 02Covers brand strategy, naming, and identity
- 03Provides paths for voice and messaging work
- 04Suggests a pipeline for multiple needs
Use cases
- 01Choose a skill for naming a product or app
- 02Build a brand package from context through guidelines
- 03Assess positioning, audience, or competitors
- 04Plan a brand repositioning
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/brandin Claude Code to confirm it loaded.
Details
From the project READMEBrand
The single entry point to Brand Skills. The other 16 skills are hidden from the agent's skill list
(disable-model-invocation: true) so they cost no context until needed; this skill routes to them.
How to run a brand skill
Read ../<skill>/SKILL.md (a sibling of this skill's directory) and follow it as if it had been
invoked. In that file, ${CLAUDE_SKILL_DIR} means its own directory. When a skill hands off to
another by name ("run brand-context"), load that one the same way — never through the Skill tool.
The user can still call any of them directly as /<skill>.
Start every brand with brand-init (no brand.yaml yet), then brand-context. Everything else reads
that package.
Routing
| Need | Skill |
|---|---|
New brand, no brand.yaml yet | brand-init |
| Capture or update brand DNA | brand-context |
| Name a product, brand, app or bot | naming |
| Full strategy report (heart, archetype, values) | brand-strategy |
| Standalone vs sub-brand vs house of brands | brand-architecture |
| Competitive map and positioning statement | brand-positioning |
| ICP, personas, audience language | target-audience |
| How competitors brand themselves | competitor-branding |
| Logo direction, color, type, imagery brief | brand-identity |
| Tone, voice, vocabulary, writing rules | brand-voice |
| Taglines, value prop, key messages | brand-messaging |
| Origin and founder story | brand-story |
| The brand book | brand-guidelines |
| Brand health check | brand-audit |
| Reposition and relaunch an existing brand | rebranding |
| The brand inside Claude Code (spinner) | brand-mod |
Several needs at once → run them in pipeline order: context → naming → architecture → identity → strategy/positioning/audience/competitors → voice/messaging/story → guidelines.