brand-discovery

Name: brand-discovery
Author: affaan-m/ecc

About brand-discovery

Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit.

Install

Copy the command and run it in a terminal.

$npx skills add https://affaan-m/ecc --skill brand-discovery

After installing, type/brand-discoveryin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

references/

10_purpose-why.md

20_positioning.md

30_audience-niche.md

40_personality-archetype.md

50_voice-tone.md

60_narrative-story.md

70_founder-tension.md

90_SYNTHESIS.md

Comments

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Details

Author: affaan-m/ecc
Category: Marketing & growth
Installs: 5,089

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