mcpField
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brand-governance

brand-governance

github.com/gtmagentsMarketing & growth42866 installsUpdated 30w ago
Repository

About brand-governance

brand-governance is a skill for teams managing brand systems, approvals, and asset compliance. It provides governance frameworks and templates for reviews, exceptions, rollouts, and feedback.

Key features

  1. 01Centralized guideline and change-history framework
  2. 02Reviewer and exception approval workflows
  3. 03Scheduled asset and vendor audits
  4. 04Training and feedback processes
  5. 05Checklists, forms, and rollout templates

Use cases

  1. 01Rolling out updated or localized brand systems
  2. 02Checking creative against legal or accessibility requirements
  3. 03Auditing asset libraries for outdated versions
  4. 04Coordinating brand exceptions and decisions

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill brand-governance

After installing, type/brand-governancein Claude Code to confirm it loaded.

Details

From the project README

Brand Governance Toolkit Skill

When to Use

  • Rolling out updated brand systems or localization variants.
  • Reviewing creative for compliance with legal, accessibility, or partner requirements.
  • Auditing asset libraries for version control.

Framework

  1. Guideline Source of Truth – centralize docs, design tokens, and change history.
  2. Approval Workflow – define reviewers, SLAs, and escalation paths for exceptions.
  3. Audit Cadence – schedule quarterly reviews of live assets, templates, and vendor usage.
  4. Education Layer – curate training, office hours, and certification quizzes.
  5. Feedback Loop – capture field requests, track decisions, and prioritize updates.

Templates

  • Brand governance checklist (channel, reviewer, status).
  • Exception request form with rationale + decision log.
  • Rollout communication plan (audiences, channels, timeline).

Tips

  • Use tagging/versioning in DAM tools to prevent outdated asset usage.
  • Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
  • Partner with legal/security for regulated industries.

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