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brand-guardrails

brand-guardrails

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
Repository

About brand-guardrails

A marketing skill for teams and agencies that need to define and review social content guardrails. It covers voice, visual identity, compliance, partner practices, and crisis procedures, with checklists and escalation templates.

Key features

  1. 01Voice and inclusive-language checks
  2. 02Visual identity and accessibility rules
  3. 03Legal disclosures and compliance
  4. 04Partner communication guidance
  5. 05Crisis response procedures and templates

Use cases

  1. 01Review social posts in regulated industries
  2. 02Check evergreen templates against brand standards
  3. 03Train teams or agencies on brand requirements

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill brand-guardrails

After installing, type/brand-guardrailsin Claude Code to confirm it loaded.

Details

From the project README

Social Brand Guardrails Skill

When to Use

  • Approving posts for regulated industries, embargoed launches, or co-marketing efforts.
  • Auditing evergreen templates to ensure they still align with brand standards.
  • Training new team members or agencies on tone, visual identity, and compliance.

Framework

  1. Voice & Tone – map persona-based voice guidance, inclusive language checks, and banned phrases.
  2. Visual Identity – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
  3. Legal & Compliance – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
  4. Partner & Community – outline tagging etiquette, response time expectations, escalation triggers.
  5. Crisis & Incident Protocols – predetermined statements, approval ladders, dark site references.

Templates

  • Brand checklist (copy, visuals, legal, partner, accessibility).
  • Co-marketing alignment sheet (partner assets, approvals, CTA alignment).
  • Escalation tree with contact info and SLAs.

Tips

  • Embed guardrails into creative briefs and approval workflows to reduce rework.
  • Maintain snippets/examples for "approved" vs "needs revision" cases.
  • Pair with route-approvals command to ensure reviewers reference the latest guardrails.

Comments

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