mcpField
B
brand-guidelines

brand-guidelines

github.com/anthropicsDesign & UI184.5k111.7k installsUpdated today
Repository

About brand-guidelines

A skill providing Anthropic brand styling guidance for visual design and formatting. It specifies colors, typography, fallback fonts, and rules for applying text and accent colors.

Key features

  1. 01Anthropic brand color palette
  2. 02Poppins and Lora typography guidance
  3. 03Arial and Georgia font fallbacks
  4. 04Background-aware text colors
  5. 05Accent colors for non-text shapes

Use cases

  1. 01Styling materials with Anthropic colors
  2. 02Applying brand typography to text
  3. 03Formatting shapes with accent colors

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/anthropics/skills --skill brand-guidelines

After installing, type/brand-guidelinesin Claude Code to confirm it loaded.

Bundled filesLICENSE.txt

Details

From the project README

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent
Typography
  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application
  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems
Text Styling
  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting
Shape and Accent Colors
  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management
  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment
Color Application
  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Comments

Markdown supported