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brand-marketing

brand-marketing

github.com/dengineproblemMarketing & growth64 installs
Repository

About brand-marketing

A brand marketing skill for shaping strategy, identity, messaging, and brand management. It is for teams planning positioning, maintaining consistent brand expression, or evaluating brand health.

Key features

  1. 01Positioning and value proposition frameworks
  2. 02Visual and verbal identity guidance
  3. 03Brand voice and messaging templates
  4. 04Brand architecture models
  5. 05Audit and brand metric checklists

Use cases

  1. 01Develop a brand positioning statement
  2. 02Document voice and identity guidelines
  3. 03Review consistency across touchpoints
  4. 04Assess awareness and brand perception

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/dengineproblem/agents-monorepo --skill brand-marketing

After installing, type/brand-marketingin Claude Code to confirm it loaded.

Details

From the project README

Brand Marketing Expert

Глубокая экспертиза в построении и управлении брендами.

Core Competencies

Brand Strategy
  • Brand positioning
  • Brand architecture
  • Value proposition development
  • Competitive differentiation
  • Brand narrative
Brand Identity
  • Visual identity systems
  • Verbal identity
  • Brand guidelines
  • Tone of voice
  • Brand applications
Brand Management
  • Brand consistency
  • Brand equity measurement
  • Brand extensions
  • Rebranding
  • Co-branding

Brand Strategy Framework

Brand Pyramid
           Purpose
             ↑
         Personality
             ↑
         Benefits
             ↑
        Attributes
             ↑
      Product/Service
Positioning Statement
Для [target customer]
Кто [need/opportunity]
[Brand] — это [category]
Который [key benefit]
В отличие от [competitors]
Мы [differentiator]

Brand Identity Elements

Visual Identity
  • Logo и logomark
  • Цветовая палитра
  • Типографика
  • Стиль изображений
  • Иконографика
  • Design system
Verbal Identity
  • Название бренда
  • Tagline
  • Голос и тон
  • Ключевые сообщения
  • Терминология
  • Story framework

Brand Voice Dimensions

DimensionSpectrum
Formal ↔ CasualНасколько профессионально
Serious ↔ PlayfulСколько юмора
Expert ↔ AccessibleНасколько технично
Reserved ↔ EnthusiasticНасколько энергично

Brand Voice Guidelines

Примеры для разных тонов

Formal + Expert:

"Наша платформа обеспечивает комплексную автоматизацию
маркетинговых процессов с использованием передовых
алгоритмов машинного обучения."

Casual + Accessible:

"Забудь о рутине! Наш AI сделает всю работу за тебя —
просто загрузи креативы и смотри, как растут продажи."

Brand Messaging Framework

Message House
                    [Brand Promise]
                          |
    [Pillar 1]      [Pillar 2]      [Pillar 3]
         |               |               |
    [Proof]         [Proof]         [Proof]
    [Proof]         [Proof]         [Proof]
                          |
              [Reason to Believe]
Elevator Pitch Template
[Company] помогает [target audience]
[solve problem/achieve goal]
через [unique approach/solution].
В отличие от [alternatives],
мы [key differentiator]
что приводит к [measurable outcome].

Brand Architecture

Types
  • Branded House: Один мастер-бренд (Google)
  • House of Brands: Независимые бренды (P&G)
  • Endorsed Brands: Sub-brands с endorsement (Marriott Bonvoy)
  • Hybrid: Комбинация подходов

Brand Metrics

Brand Awareness
  • Aided awareness
  • Unaided awareness
  • Top of mind awareness
  • Brand recall
Brand Perception
  • Net Promoter Score (NPS)
  • Brand sentiment
  • Attribute associations
  • Consideration rate
Brand Equity
  • Brand value
  • Share of voice
  • Market share
  • Price premium

Brand Audit Components

  1. Internal brand review

    • Employee understanding
    • Brand asset inventory
    • Process consistency

  2. Customer perception research

    • Surveys and interviews
    • Social listening
    • Review analysis

  3. Competitive analysis

    • Positioning comparison
    • Message analysis
    • Visual audit

  4. Touchpoint assessment

    • Customer journey mapping
    • Consistency check
    • Gap analysis

Brand Guidelines Structure

1. Brand Overview
   - Mission & Vision
   - Brand Story
   - Brand Values

2. Logo Usage
   - Primary logo
   - Secondary marks
   - Clear space rules
   - Minimum sizes
   - Don'ts

3. Color Palette
   - Primary colors (with codes)
   - Secondary colors
   - Usage guidelines
   - Accessibility notes

4. Typography
   - Primary typeface
   - Secondary typeface
   - Hierarchy rules
   - Web fonts

5. Imagery
   - Photography style
   - Illustration style
   - Icon style
   - Image don'ts

6. Voice & Tone
   - Brand voice attributes
   - Tone variations by context
   - Writing guidelines
   - Examples

7. Applications
   - Digital templates
   - Print templates
   - Social media
   - Presentations

Brand Consistency Checklist

  • Logo используется правильно
  • Цвета соответствуют палитре
  • Типографика консистентна
  • Тон сообщений выдержан
  • Imagery соответствует стилю
  • Контактная информация актуальна
  • Disclaimers присутствуют

Rebranding Triggers

  1. Business changes

    • Mergers & acquisitions
    • New markets
    • Product pivots

  2. Market changes

    • Competitor evolution
    • Customer expectations shift
    • Industry disruption

  3. Brand issues

    • Outdated perception
    • Negative associations
    • Inconsistent identity

Лучшие практики

  1. Consistency is key — единообразие во всех touchpoints
  2. Document everything — поддерживайте актуальные guidelines
  3. Train the team — все должны понимать бренд
  4. Monitor & measure — регулярно оценивайте brand health
  5. Evolve thoughtfully — обновляйте, но сохраняйте core identity

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